Product Marketing Manager

Formlabs; Somerville, Northern (MA, KY); Hybrid; USD 85,000 - 145,000; Full time

Benefits offered by this job

Equity program

Healthcare coverage

401K matching

Parental Leave

Sabbatical leave

Job summary

Formlabs in Somerville, MA is seeking a Product Marketing Manager to drive market adoption of our SLA printers and materials. You’ll own go-to-market strategy, craft messaging, support launches, and enable sales with compelling content.

You’ll collaborate with product, design, engineering, and marketing to translate trends into differentiated positioning. A proactive 2–5 year experienced candidate in B2B is ideal for our fast-paced team.

Qualifications

• 2–5 years in product marketing or sales engineering at a B2B hardware or software company.
• Detail-oriented with a track record of project management.
• Collaborating with sales and marketing to create training material including value propositions.
• Conducted independent market research to understand trends and competitive landscapes.
• Able to influence across leaders and work cross-functionally.

Responsibilities

• Be the quarterback of launches for new hardware, software, and materials.
• Nurture existing products by updating marketing and positioning.
• Translate market and tech trends into product positioning for verticals and buyer personas.
• Regularly track competitors and adjust marketing strategy.
• Communicate products across mediums with clarity and avoid confusion.
• Develop training materials and product guides for the sales team.
• Promote and demo Formlabs products at conferences and events.
• Develop deep expertise in 3D printing technologies and portfolio.

Skills

Product marketing

Communications

Copywriting

Market research

Project management

Cross-functional collaboration

Strategic thinking

Education

Business degree or Technical degree

Job description

## Product Marketing Manager**Department:** Global Marketing **Location:** Somerville, MA---**About Formlabs:**Do you want to change how the world creates?At Formlabs, we’re building the tools that make it possible for anyone to bring their ideas to life, from cutting-edge products to life-saving medical devices. Our 3D printing technology powers innovation at more than 50,000 industry leaders worldwide, including Apple, Google, Tesla, New Balance, and NASA. Together, we’re helping everyone design, prototype, and manufacture faster than ever before.We’re a team of hands-on builders, engineers, and innovators reinventing how the world makes physical things. If you’re ready to shape the future of fabrication, come build it with us.**Your Impact:**We’re looking for a**Product Marketing Manager** with a strong communications background to drive market adoption of our 3D printers, and related accessories and materials. You will work on our core SLA technology and products, and manage the overall go-to-market strategy across the company, through core messaging and positioning, new product launches, content creation, sales enablement, analytics, and understanding of the market and competition. Product Marketers at Formlabs are expected to be the closest to our products and our customers - sitting between the Product and Marketing teams, with a talent for attention-grabbing copywriting.Product Marketing at Formlabs is a pivotal team, where you will work with product management, design, engineering, manufacturing, web, and content to get things done. This is a fast-paced environment, where we launch new materials to market every few months, with large hardware announcements every couple of years.If you’re passionate about reinforcing product messaging across everything we do in sales, services and marketing, we want you to join our team as a **Product Marketing Manager**.**What You'll Do:*** Be the “quarterback” of our launches of our new hardware, software, and materials products* Nurture existing products by executing changes in marketing and positioning* Connect market and technology trends with Formlabs’ products to build product positioning and messaging for verticals, buyer personas, and use cases* Regularly track, and assess competitors, and adjust Formlabs’ product marketing accordingly as industry situation changes* Communicate our products across all mediums in succinct and compelling ways, and anticipate and circumvent possible confusion or questions* Develop technical training, messaging decks, internal FAQs, product guides, etc. that allow our sales team to succeed while driving competitive differentiation* Promote and demo Formlabs products at conferences, trade shows, events and to analysts and potential customers* Develop deep expertise in our 3D printing technologies, materials, and portfolio**About You:*** 2-5 years of experience in a product marketing or sales engineering role at a B2B hardware or software company* Detail-oriented with a track record of excellence in project management* Passionate about technology and interested in 3D printing* Successful in collaborating with sales and marketing teams to create product training material including value propositions and differentiation* Conducted independent primary and 5-secondary market research to understand trends and analyze competitive landscapes* Proven ability to work independently and cross-functionally to complete projects* Tactfully manage by influence with leaders across the organization* High level of initiative and strong business judgment; comfortable solving strategic problems in real time* Ability to think holistically, and contribute business value outside of your core lane**Bonus Skills:*** Technical writing* Business degree or Technical degree preferred* Related industry experience**Our Benefits & Perks:*** Robust equity program to build future wealth through RSUs* Comprehensive healthcare coverage (Medical, Dental, Vision)* 401K matching and access to financial advisors* Generous paid Parental Leave (up to 16 weeks)* Tenure-based paid Sabbatical Leave (up to 6 weeks)* Flexible Out of Office Plan – Take time when you need it* Ample on-site parking & pre-tax commuter benefits* Healthy on-site lunches, snacks, beverages, & treats* Regular sponsored professional development opportunities* Many opt-in culture events across our diverse community* And of course... unlimited 3D prints*We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.***Even if you don't check every box, but see yourself contributing, please apply.** Help us build an inclusive community that will change the face of 3D printing.**Compensation** Every Formlabs employee receives equity because everyone contributes to building the company. You’ll have the opportunity to share financially in the value we create together, with a shared incentive to build a business that succeeds over the long term. Equity will be a significant portion of your total compensation, and will increase over time in proportion to your impact. The base pay will be determined by your skills, qualifications, experience, location, and expected impact on the organization.The annual base pay range for this role is:$85,000—$145,000 USD