Associate Product Marketer

AAA Mountain West Group; Walnut Creek (CA); Hybrid; USD 99,000 - 121,000; Full time

Benefits offered by this job

401k Matching

Medical Insurance

Dental Insurance

Vision Insurance

Wellness Program

Paid Holidays

Paid Time Off (PTO)

Volunteer time

Free AAA Classic Membership

AAA Product Discounts

Tuition Reimbursement

Job summary

AAA Mountain West Group in Walnut Creek, CA is seeking a Marketing Product Manager to own product development and drive business results. The role requires partnering with cross-functional teams and external agencies to craft and execute comprehensive marketing plans that align with corporate goals and customer needs.

You will lead analytics, digital and social media initiatives, monitor KPIs, and influence stakeholders to deliver growth.

Qualifications

• 3–5 years related work experience

Responsibilities

• Strategy and Execution — manage key business KPIs to accomplish strategic goals
• Marketing Plan Development & Execution — develop annual plans including analytics, digital and social media plans
• Competitive Intelligence — monitor competitor activities including pricing and launches
• Marketing Budget — manage budget, tracking and invoicing
• Project Management — perform ad-hoc projects to support Product Marketing Manager
• Vendor management — guide agencies and production vendors to execute plans and control expenses

Skills

Strategic leadership

Financial analytics

Clear communication

Job description

• Great Pay - opportunity to participate in AAA discretionary annual incentive plan or other incentive plans depending upon position


• 401k Matching – $1 for $1 company match up to 6% of eligible earnings per pay period


• Benefits – Medical, Dental, Vision, wellness program and more!


• Paid Holidays


• Paid Time Off – Team Members accrue paid time off monthly. Depending on position, an additional 24 hours per year are earmarked for volunteer activities.


• Collaborative Environment – AAA will value your contribution to providing exceptional service to our members


• Free AAA Classic Membership


• AAA Product Discounts


• Tuition Reimbursement Program

At AAA, our Team Members strive to deliver amazing service and help our Members outsmart life’s roadblocks. We believe everything you do outside of work adds to who you are at work.

NOTE: This role is hybrid and requires 3 days a week in our Walnut Creek, CA office.

Reporting to the Manager of Product Sales Growth, this role will be assigned full responsibility for a product and its business results. They will be accountable for managing product development and executing strategies and plans in partnership with cross-functional teams and external creative agencies.

Essential Functions

• Strategy and Execution - Manage key business KPIs to accomplish strategic goals


• Marketing Strategic Plan Development & Execution – Responsible for development and execution of annual plans including business analytics, communication, digital and social media plans. Partner internally and externally to develop and execute marketing activities that drive growth and achieve targets


• Competitive Intelligence – Monitor competitor activities, including pricing, promotion, new product launches, advertising


• Marketing Budget – Manage marketing budget, including budget tracker, PO's and invoicing


• Project Management – Perform ad-hoc projects as needed to support Product Marketing Manager


• Communication/ Networking – Guide advertising agencies and production vendors to execute communication plan; Assist in vendor negotiations and selection to control expense; prepare materials with creative agencies

Knowledge/Skills/Abilities

• Strategic leadership skills


• Proficient in financial and analytical thinking and analyses


• Clear and concise communication skills and team influencer

Education & Experience/Licenses & Certification

• 3-5 years related work experience

We target between minimum and midpoint of the range, and all offers are subject to a fair pay analysis - Compensation Range: Min: $110,387.00 - Mid: $137,983.00