VP of Customer Acquisition

Neighborly®; Irving (TX); On-site; USD 120,000 - 150,000; Full time

Benefits offered by this job

Competitive Pay

Equity opportunities

Comprehensive benefits

Job summary

Neighborly® is seeking a Sr. Director, Paid Media & SEO to lead integrated media strategy across various platforms. This role requires over 10 years of experience in media and growth marketing, with a focus on AI-driven strategies and data analytics.

The position offers a hybrid work model, allowing Monday to Wednesday in office and Thursday and Friday from home. Competitive pay and benefits are provided, enabling team members to thrive in their careers.

Qualifications

• 10+ years of experience in media, growth marketing, or digital strategy.
• Experience defining and executing integrated media strategies.
• Experience in AI-driven discovery and GEO strategies.

Responsibilities

• Lead integrated media and AI-driven discovery strategy.
• Translate business goals into performance-driven media plans.
• Build AI-powered frameworks and tools for media effectiveness.
• Identify and scale AI applications in marketing.
• Collaborate with teams for effective performance management.

Skills

Leadership in media and growth marketing

Analytical mindset

Experience managing multi-million dollar budgets

Operational experience building experimentation infrastructure

Team management and development

Education

Bachelor’s degree in Marketing, Communications, Business, or related field

Job description

Are you looking for a place where you can bring your experience in leading integrated media strategy across paid, owned, and emerging discovery platforms? Welcome to Neighborly—the hub of service brands that connects customers to top‑notch local experts who repair, maintain, and enhance homes and businesses. Our long‑standing business, with over 40 years of experience, is focused on strategic innovation as we build the future of home and business services. Bring your ambition to the table as we unlock new doors together, taking your career to the next level.

Bring Your Experience And Be Empowered To Innovate.

As a Sr. Director, Paid Media & SEO on the Marketing team, a typical day for you will include:

• Lead integrated media & AI‑driven discovery strategy: Own end‑to‑end visibility and demand generation across paid, owned, earned, and emerging AI channels, including GEO, conversational search, and LLM ecosystems.
• Translate business goals into performance‑driven media plans: Define clear objectives, KPIs, and investment strategies; leverage data, AI, and analytics to optimize campaigns and drive growth.
• Enable franchise media effectiveness at scale: Build AI‑powered frameworks, tools, and playbooks to guide franchise owners in optimizing local media mix, targeting, and ROI across channels.
• Advance AI innovation in marketing & commerce: Identify and scale AI applications for media optimization, audience targeting, content creation, and prepare the organization for agentic commerce and A2A environments.
• Strengthen ecosystem partnerships & infrastructure: Collaborate with Product, Martech, and Data teams to enable machine‑readable discovery; establish and manage agency frameworks, ensuring accountability for innovation and performance.

Required Qualifications

Bring your skills and be inspired to achieve success.

• Experience:
  • 10+ years of experience in media, growth marketing, or digital strategy
  • Experience in defining and executing an integrated media strategy across paid, owned, SEO, and emerging discovery channels, increasing share of voice and driving measurable gains in traffic, engagement, and conversion.
  • Experience leading the evolution from traditional search to AI‑driven discovery, developing GEO strategies, optimizing for conversational search, and improving brand visibility across LLMs and AI assistants.
  • Experience translating enterprise growth objectives into data‑driven media plans, KPIs, and investment strategies—leveraging advanced analytics and AI to continuously optimize performance and uncover new demand opportunities.
• Skills:
  • Proven success leading both paid and organic media programs.
  • Strong analytical mindset with experience managing multi‑million dollar budgets.
  • Proven operational experience building experimentation infrastructure.
  • Experience managing and developing high performing teams.
• Education:
  • Bachelor’s degree in Marketing, Communications, Business, or a related field.
• Schedule / in‑office requirements:
  • Hybrid working model; Monday‑Wednesday in office, Thursday/Friday from home.
  • Our office locations are:
  • 500 E John Carpenter Fwy, Irving, TX
  • 1010 N University Parks Drive, Waco, TX

Compensation & Benefits

• Competitive Pay: Commensurate with experience
• Schedule: Full‑time, Monday – Friday, 8 AM – 5 PM local time zone
• Benefits: Check out our benefits offerings here: Neighborly Benefits
• Financial Benefits: Equity and bonus opportunities

Neighborly® is fully committed to Equal Employment Opportunity and to attracting, retaining, developing and promoting the most qualified employees without regard to their race, gender, color, religion, sexual orientation, national origin, age, physical or mental disability, citizenship status, veteran status or any other characteristic prohibited by federal or state law. We are dedicated to providing a work environment free from discrimination and harassment, and where employees are treated with respect and dignity and encouraged to be their authentic self.