Supervisor, Engagement Planning

CMI Media Group; Chesterbrook (PA); On-site; USD 70,000 - 140,000; Full time

Job summary

CMI Media Group is seeking a strategic Supervisor, Engagement Planning to lead an Engagement Planning team in delivering omnichannel healthcare campaigns. You will translate client objectives into integrated media plans, mentor planners, and collaborate cross-functionally to drive performance.

The role emphasizes leadership, client partnership, and exploration of new media technologies to deliver results for healthcare brands. Base salary ranges widely to reflect experience and scope.

Qualifications

• 5–6 years of experience in media planning and buying across digital and traditional channels.
• Proven ability to translate objectives into measurable media plans.
• Experience leading and developing planning teams.
• Strong client-facing and presentation skills.
• Interest in exploring new channels and data-driven approaches in healthcare.

Responsibilities

• Architect omnichannel strategies translating objectives into end-to-end campaigns.
• Lead, coach, and develop a team of Engagement Planners.
• Partner to test, scale, and pioneer emerging media technologies.
• Provide proactive guidance and data-driven insights to clients.
• Collaborate with BI, Market Research, and Creative teams on integrated solutions.

Skills

Media planning & buying

Strategic acumen

Empowering leadership

Client-first mindset

Curiosity & innovation

Job description

Do you thrive on crafting innovative media strategies that connect with diverse audiences across every touchpoint? Are you a strategic thinker and natural leader with a genuine passion for coaching and developing talent?

At CMI Media Group, we believe media can do more than drive metrics—it can transform lives. We are seeking a forward-thinking, results-oriented Supervisor, Engagement Planning to lead our team in delivering breakthrough, omnichannel healthcare campaigns.

The Impact You’ll Make

As a Supervisor on our Engagement Planning team, you will act as both a strategic architect and an empowering mentor, bridging high-level client objectives with seamless tactical execution:

• Architect Omnichannel Strategies: Translate complex marketing objectives into integrated, end-to-end media campaigns spanning Display, Custom Digital Programs, Email, Print, Point of Care (POC), and Conferences.
• Lead & Mentor Planners: Guide, coach, and develop a dedicated team of Engagement Planners—fostering their career growth while ensuring rigorous tactical alignment and quality.
• Champion Emerging Media & Innovation: Stay on the cutting edge of the media landscape. Partner with Centers of Excellence (COE) and vendor partners to test, scale, and pioneer emerging technologies and ad solutions.
• Drive Client Partnerships: Serve as a trusted advisor to clients by providing proactive guidance, actionable data-driven insights, and clear campaign narratives that exceed performance goals.
• Orchestrate Cross-Functional Collaboration: Partner closely with Business Intelligence, Market Research, and Creative teams to build integrated, high-performing healthcare solutions.

What You Bring

• Media Planning & Buying Expertise: 5–6 years of experience in media planning and buying, featuring deep knowledge of both digital and traditional channels (online, offline, emerging platforms).
• Strategic Acumen: A proven track record of converting brand and commercial objectives into measurable, high-impact media plans.
• Empowering Leadership: Proven ability or strong aptitude for managing, motivating, and upskilling junior-to-mid-level planning talent.
• Client-First Mindset: Outstanding presentation, consultative, and interpersonal skills with the ability to navigate complex client relationships smoothly.
• Curiosity & Innovation: An appetite for exploring new channels, data methodologies, and technology-driven approaches in healthcare communications.

Why CMI Media Group?

When you join CMI Media Group, you join an award-winning team committed to shaping the future of healthcare communication:

• Purpose-Driven Work: Every campaign connects patients, caregivers, and healthcare professionals to treatments and information that change lives.
• Collaborative & Inclusive Culture: Work alongside curious, passionate minds in an environment where your voice is heard and your ideas matter.
• Continuous Growth: Structured learning paths, mentorship programs, and ongoing leadership development to fuel your career trajectory.
• Well-Being & Flexibility: A supportive environment focused on work-life integration, comprehensive healthcare benefits, and resources designed to help you thrive personally and professionally.

The base salary for this position at the time of this posting may range from $70,000 to $140,000. Individual compensation varies based on job related factors, including business needs, experience, level of responsibility and qualifications.