Manager, Marketing Analytics

SMB Business Development, Inc.; Newark (DE); Hybrid; USD 75,000 - 95,000; Full time

Benefits offered by this job

Competitive base salaries

Bonus incentives

401(k) with employer match

Comprehensive medical, dental, vision insurance

Tuition reimbursement

Paid parental leave

Job summary

SMB Business Development, Inc. is seeking an Individual Contributor for its Marketing Analytics team in Newark, Delaware. This role focuses on analyzing marketing performance data to drive business results, requiring expertise in quantitative analysis and SQL.

The ideal candidate will have over 5 years of experience in marketing analytics, strong attention to detail, and the ability to handle multiple projects simultaneously. The position offers a flexible hybrid working arrangement and comprehensive benefits.

Qualifications

• 5+ years of quantitative analysis experience with a focus on marketing analytics.
• 5+ years of experience utilizing SQL to extract and manipulate data.
• Ability to handle multiple projects under tight deadlines.

Responsibilities

• Analyze marketing channels to measure engagement and optimization.
• Manage forecasting processes and provide insights to stakeholders.
• Identify analysis opportunities and respond to inquiries.

Skills

Quantitative analysis

SQL proficiency

Data reporting

Project management

Attention to detail

Education

Bachelor's Degree in Business, Finance, Economics, Sciences, Engineering, or Marketing

Job description

Overview

This Individual Contributor role plays a key function on the Marketing Analytics team, working collaboratively with stakeholders to analyze marketing performance data, translate data into insights, and drive meaningful business results. The candidate will be responsible for marketing performance analysis, forecasting, presentations to stakeholders, customer analysis and segmentation, campaign measurement, test design and measurement, data mining, and various ad‑hoc analyses utilizing internal data and marketing platform data. The position requires the ability to identify, study and solve business problems using analytical and technical expertise and to present results to various audience levels.

What You'll Do

• Analytic Support
  • Creates, enhances, analyzes, and maintains reporting on marketing channels to measure engagement, conversion, and trends for marketing optimization.
  • Manages forecasting process and provides relevant information to stakeholders.
  • Provides insights on behavior patterns and trends, making strategic recommendations from analysis.
  • Works with stakeholders on identifying key areas of need for analysis.
  • Proactively identifies analysis opportunities.
• Ad-hoc Research Requests
  • Serves as a subject matter expert in paid media analytics and the data sources supporting them.
  • Applies creativity in problem investigation.
  • Helps respond to inquiries about specific questions from across the enterprise.
  • Engages network of analysts and peers to discover new data opportunities, applications, and usages.
• Process Improvement
  • Analyzes existing code to understand the opportunities for improvement.
  • Explores opportunities to streamline and automate current processes.
• Self-Development
  • Develops expert level knowledge of all the data sources.
  • Presents all information in a manner that is clear to target audiences.
  • Continues to develop technical skills while enhancing strategic aspects of the job.

What You Bring

• Minimum Education: Bachelor's Degree (Business, Finance, Economics, Sciences, Engineering, Marketing).
• 5+ years quantitative analysis experience with a focus on marketing analytics (3+ years if holds a Master's Degree).
• 5+ years of experience utilizing SQL to extract and manipulate large amounts of data to produce strategic insights and performance reports (3+ years if holds a Master's Degree).
• Confidently and effectively handle multiple projects simultaneously and under tight deadlines.
• Highly motivated, proactive, resourceful, with the ability to interact effectively with cross-functional team.
• High attention to detail with the ability to recognize discrepancies in data, reporting, and forecasting tasks.

Benefits

Competitive base salaries, bonus incentives, generous PTO, floating holidays, 12 federal holidays observed, 401(k) with employer match, comprehensive medical, dental, vision, hospital indemnity, critical illness, pet insurance, employer-paid short-term/long-term disability and basic life insurance, flexible hybrid working arrangements, paid parental leave and adoption reimbursement programs, free access to on-site staffed fitness centers (in Delaware) and gym subsidy (for locations outside Delaware), confidential counseling support (EAP), health advocacy services and wellness program with financial incentives, tuition reimbursement and family scholarship programs, career development and training opportunities.

Equal Opportunity Employer

Sallie Mae is proud to be an equal opportunity (EEO) employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, gender, sexual orientation, national origin, age, genetic information, gender identity, disability, Veteran status or any other characteristic protected by federal, state or local law.

Reasonable Accommodations

Reasonable accommodations are available for applicants with disabilities in all phases of the application and employment process. To request an accommodation please call [phone] and choose option 9. All information you provide will be kept confidential and will be used only to the extent required to provide needed reasonable accommodations.