Manager, Marketing Analytics

Mary Dickson; Newark (DE); Hybrid; USD 90,000 - 130,000; Full time

Benefits offered by this job

Competitive base salaries

PTO and holidays

401k with employer match

Healthcare coverage

Job summary

SallieMae in Newark, DE is seeking an Analytics Support professional to build and optimize marketing reporting. You will analyze channels, forecast performance, and provide actionable insights to drive decisions across the enterprise.

The ideal candidate has 5+ years in marketing analytics, strong SQL skills, and ability to work with cross-functional teams in a hybrid environment in Delaware. Competitive salary and benefits offered.

Qualifications

• Bachelor's degree in Business, Finance, Economics, or related field.
• 5+ years quantitative analysis experience with a focus on marketing analytics (3+ years if holds a Master's Degree).
• 5+ years of experience utilizing SQL to extract and manipulate large amounts of data to produce strategic insights and performance reports (3+ years if holds a Master's Degree).
• Highly motivated, proactive, resourceful, with the ability to interact effectively with cross-functional team.

Responsibilities

• Analytic Reporting: Creates, enhances, analyzes, and maintains reporting on marketing channels to measure engagement, conversion, and trends for marketing optimization.
• Forecasting: Manages forecasting process and provides relevant information to stakeholders.
• Insights: Provides insights on behavior patterns and trends, making strategic recommendations from analysis.
• Ad-hoc analysis: Responds to inquiries and identifies analysis opportunities across the enterprise.

Skills

Marketing analytics

Data analysis

Cross-functional collaboration

Statistical reasoning

Education

Bachelor's degree in Business/Finance/Economics or related field

Tools

SQL

Power BI

Excel

Job description

When you join SallieMae, you become a champion for all students.We’re on a mission to power confidence as students begin their unique journey. To help them plan their higher education, successfully finish, and prepare for life after school. To help them Start smart. Learn big.Students need guidance navigating this important time in their life. They need someone who acknowledges that their education path is unique. They need a partner willing to evolve and not only meet but surpass their expectations. We’re changing. Because students need a better way.We’re looking for people who are excited to drive this transformation. To break barriers and think of new ways to adapt, help, and create better experiences for students—and for each other.This is where diverse backgrounds, beliefs, and perspectives matter. It’s where you’re empowered to bring your authentic self to work.Feeling your best allows you to do your best. Our benefits take care of the whole you—from physical and mental to financial and professional. You’ll get opportunities to further your education and career, support for you and your family (including your pets!), paid time off to volunteer for the things that matter to you, and more.We’re obsessed with impact and making a real difference. For us, that means putting relationships first, asking “why not?” when tackling challenges, and continuously learning new skills.Come do more than join something, change something. For students, for future generations, for the future of education.

What You’ll Do

Analytic SupportCreates, enhances, analyzes, and maintains reporting on marketing channels to measure engagement, conversion, and trends for marketing optimization.Manages forecasting process and provides relevant information to stakeholders.Provides insights on behavior patterns and trends, making strategic recommendations from analysis.Works with stakeholders on identifying key areas of need for analysis.Proactively identifies analysis opportunities.Ad-hoc Research RequestsServes as a subject matter expert in paid media analytics and the data sources supporting them.Applies creativity in problem investigation.Helps respond to inquiries about specific questions from across the enterprise.Engages network of analysts and peers to discover new data opportunities, applications, and usages.Process ImprovementAnalyzes existing code to understand the opportunities for improvement.Explores opportunities to streamline and automate current processes.Self-DevelopmentDevelops expert level knowledge of all the data sources.Presents all information in a manner that is clear to target audiences.Continues to develop technical skills while enhancing strategic aspects of the job.

What You Bring

• Minimum Education, Skills and Experience RequiredBachelor’s Degree (Business, Finance, Economics, Sciences, Engineering, Marketing).
• 5+ years quantitative analysis experience with a focus on marketing analytics (3+ years if holds a Master's Degree).
• 5+ years of experience utilizing SQL to extract and manipulate large amounts of data to produce strategic insights and performance reports (3+ years if holds a Master's Degree).
• Confidently and effectively handle multiple projects simultaneously and under tight deadlines.
• Highly motivated, proactive, resourceful, with the ability to interact effectively with cross-functional team.
• High attention to detail with the ability to recognize discrepancies in data, reporting, and forecasting tasks.

Benefits

• Competitive base salariesBonus incentives
• Generous PTO, Floating Holidays and 12 Federal Holidays observed
• Support for financial-well-being and retirement401k with employer match
• Comprehensive medical, dental, vision, hospital indemnity, critical illness, pet insurance and more
• Employer paid short-term/long-term disability and basic life insuranceFlexible hybrid working arrangements.
• Paid parental leave and adoption reimbursement programs
• Free access to on-site staffed fitness centers (in Delaware) and gym subsidy (for locations outside Delaware)
• Confidential counseling support (EAP), Health Advocacy services and Wellness program with financial incentives
• Tuition Reimbursement and Family Scholarship Programs
• Career development and training opportunities

SallieMae is proud to be an equal opportunity (EEO) employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, gender, sexual orientation, national origin, age, genetic information, gender identity, disability, Veteran status or any other characteristic protected by federal, state or local law.

Reasonable accommodations are available for applicants with disabilities in all phases of the application and employment process. To request an accommodation please call [phone] and choose option 9. All information you provide will be kept confidential and will be used only to the extent required to provide needed reasonable accommodations.

Location: Newark, DEType: Full time