Senior Manager, Web Analytics

Sallie Mae; Newark (DE); On-site; USD 110,000 - 140,000; Full time

Benefits offered by this job

Comprehensive medical benefits

Tuition Reimbursement

Family Scholarship Programs

Flexible hybrid working arrangements

Job summary

Sallie Mae is seeking an experienced analytics professional to join the Enterprise Web Analytics team in Delaware. You will analyze digital performance, customer journeys, and marketing data to drive actionable insights and measurable business outcomes.

You’ll develop scalable analytics processes, partner with cross-functional teams, and present findings to senior management. A strong technical background in web analytics and data storytelling is essential for success.

Qualifications

• Bachelor’s degree in a relevant field.
• 5–7 years in web or marketing analytics, or 5+ years with a Master’s.
• Experience with SQL and Adobe Analytics to extract and analyze large datasets.
• Experience with enterprise analytics tools (GA, Heap, Contentsquare, etc.).
• Strong communication and ability to present to senior leaders.

Responsibilities

• Create, enhance, analyze, and maintain reporting on website performance and digital journeys.
• Develop dashboards and measurement frameworks to support strategic decisions.
• Lead forecasting processes and provide insights to stakeholders.
• Recommend improvements based on customer behavior and trends.
• Collaborate with Marketing, Product, Technology, UX, and other teams.
• Lead analytics implementation and reporting best practices.

Skills

Stakeholder management

Communication skills

Multi‑project management

Attention to detail

Translate complex data into insights

Analytical thinking

Education

Bachelor's Degree in Business, Finance, Economics, Statistics, Data Science, Computer Science, Marketing, Engineering, or related field

Tools

SQL

Adobe Analytics

Google Analytics

Heap

Contentsquare

Job description

When you join Sallie Mae, you become a champion for all students.

We’re on a mission to power confidence as students begin their unique journey. To help them plan their higher education, successfully finish, and prepare for life after school. To help them Start smart. Learn big.

Students need guidance navigating this important time in their life. They need someone who acknowledges that their education path is unique. They need a partner willing to evolve and not only meet but surpass their expectations. We’re changing. Because students need a better way.

We’re looking for people who are excited to drive this transformation. To break barriers and think of new ways to adapt, help, and create better experiences for students—and for each other.

This is where diverse backgrounds, beliefs, and perspectives matter. It’s where you’re empowered to bring your authentic self to work.

Feeling your best allows you to do your best. Our benefits take care of the whole you—from physical and mental to financial and professional. You’ll get opportunities to further your education and career, support for you and your family (including your pets!), paid time off to volunteer for the things that matter to you, and more.

We’re obsessed with impact and making a real difference. For us, that means putting relationships first, asking “why not?” when tackling challenges, and continuously learning new skills.

Come do more than join something, change something. For students, for future generations, for the future of education.

What You’ll Contribute

This individual contributor role plays a key function on the Enterprise Web Analytics team, working collaboratively with stakeholders to analyze digital customer behavior, website performance, and marketing data, translate findings into actionable insights, and drive meaningful business results.

The candidate will be responsible for web performance analysis, customer journey analysis, reporting and dashboard development, stakeholder presentations, forecasting, conversion optimization, test design and measurement, data mining, and various ad hoc analyses utilizing web analytics platforms, internal data sources, and marketing technology systems.

The candidate will possess deep expertise in web and digital analytics, including website measurement, customer journey analysis, behavioral analytics, conversion optimization, and experimentation. They will leverage data from enterprise web analytics platforms and internal data sources to identify opportunities, influence strategy, and drive measurable business outcomes across digital experiences.

The candidate will develop and maintain scalable and efficient analytic processes and systems to enable timely analysis, measurement of results, and delivery of actionable insights to stakeholders. The position requires the ability to identify, study, and solve complex business problems using analytical and technical expertise while effectively communicating results to audiences at all levels of the organization.

The candidate is a motivated self-starter with a passion for uncovering insights from complex datasets and digital customer interactions. They will become a subject matter expert in the company's web analytics ecosystem and digital performance measurement capabilities and must be able to present analyses in a way senior management can act upon. They will utilize strong technical skills, business acumen, and innovation to drive analyses to completion while ensuring the accuracy and integrity of reporting and insights. The candidate is a strategic thinker who can work autonomously and effectively in a dynamic and evolving environment.

What You’ll Do

Analytics & Insights

• Creates, enhances, analyzes, and maintains reporting on website performance, digital customer journeys, conversion funnels, engagement metrics, and trends to support optimization efforts.
• Develops dashboards and measurement frameworks to support strategic decision-making.
• Manages forecasting processes and provides relevant insights to stakeholders.
• Provides actionable recommendations based on customer behavior patterns and performance trends.
• Partners with stakeholders to identify key business questions and opportunities for analysis.
• Proactively identifies opportunities to improve customer experience and digital performance.
• Serves as a subject matter expert for enterprise web analytics platforms and digital measurement strategies.
• Provides leadership and guidance on analytics implementation, reporting best practices, and measurement frameworks.
• Collaborates with Marketing, Product, Technology, UX, and other business teams to drive data-informed decisions.
• Partners on experimentation strategies and measurement plans for website enhancements and optimization initiatives.

Ad Hoc Research & Analysis

• Applies creativity and analytical rigor to investigate business problems and identify root causes.
• Helps respond to strategic inquiries from stakeholders across the enterprise.
• Engages with peer analytics teams to identify new opportunities, methodologies, and data applications.

Process Improvement

• Evaluates existing reporting, data collection, and analytics processes to identify enhancement opportunities.
• Streamlines and automates reporting and analysis workflows where possible.
• Supports improvements in data quality, governance, and measurement accuracy.

Self Development

• Maintains expert-level knowledge of web analytics platforms, digital measurement trends, and industry best practices.
• Presents complex insights in a clear and concise manner tailored to the audience.
• Continues developing technical, strategic, and leadership capabilities relevant to enterprise analytics.

What You Have

Minimum education, skills and experience required:

• Bachelor's Degree in Business, Finance, Economics, Statistics, Data Science, Computer Science, Marketing, Engineering, or a related field.
• 5-7 years of progressive experience in web analytics, digital analytics, marketing analytics, or a related quantitative field (5+ years if holding a Master's Degree).
• 5-7 years of hands‑on experience using SQL and Adobe Analytics to extract, transform, and analyze large datasets to generate strategic insights and performance reporting (5+ years if holding a Master's Degree).
• Experience with enterprise web analytics tools such as Google Analytics, Heap, Contentsquare, or similar platforms.
• Experience measuring website performance, customer journeys, conversion funnels, digital engagement, and online customer behavior.
• Strong stakeholder management and communication skills, with the ability to present findings and recommendations to senior leaders.
• Confidently and effectively handles multiple projects simultaneously and under tight deadlines.
• Highly motivated, proactive, resourceful, and able to partner effectively across cross‑functional teams.
• High attention to detail with the ability to identify discrepancies in data, reporting, and forecasting activities.
• Demonstrated ability to translate complex data into actionable business recommendations

The Americans with Disabilities Act

The Americans with Disabilities Act of 1990 (ADA) prohibits discrimination by employers, in compensation and employment opportunities, against qualified individuals with disabilities who, with or without reasonable accommodation, can perform the “essential functions” of a job. A function may be essential for any of several reasons, including: the job exists to perform that function, the employee holding the job was hired for his/her expertise in performing that function, or only a limited number of employees are available to perform that function.

Feeling Your Best Helps You Do Your Best

• Competitive base salaries
• Bonus incentives
• Generous PTO, Floating Holidays and 12 Federal Holidays observed
• Support for financial-well‑being and retirement 401k with employer match
• Comprehensive medical, dental, vision, hospital indemnity, critical illness, pet insurance and more
• Employer paid short‑term/long‑term disability and basic life insurance
• Flexible hybrid working arrangements.
• Paid parental leave and adoption reimbursement programs
• Free access to on‑site staffed fitness centers (in Delaware) and gym subsidy (for locations outside Delaware)
• Confidential counseling support (EAP), Health Advocacy services and Wellness program with financial incentives
• Tuition Reimbursement and Family Scholarship Programs
• Career development and training opportunities

Sallie Mae is proud to be an equal opportunity (EEO) employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, gender, sexual orientation, national origin, age, genetic information, gender identity, disability, Veteran status or any other characteristic protected by federal, state or local law.

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Reasonable accommodations are available for applicants with disabilities in all phases of the application and employment process. To request an accommodation please call [phone] and choose option 9. All information you provide will be kept confidential and will be used only to the extent required to provide needed reasonable accommodations.