Manager, Label & Product Management

Warner Music Group; Juneau (AK); On-site; USD 90,000 - 150,000; Full time

Job summary

Warner Music Group is seeking a role within the Label & Product Management team to guide artists and label partners at ADA, focusing on 10K Projects and Rap/Hip-Hop/R&B repertoires. You will collaborate with ADA and WMG teams to maximize campaigns, digital marketing, and KPIs.

The position emphasizes in-office collaboration, relationship-building across partners, and developing engaging online content and activations for distribution platforms.

Qualifications

• Demonstrated passion and knowledge across Rap/Hip-Hop/R&B/Reggae.
• Strong written and oral communication abilities.
• Proven project management skills with multiple stakeholders.
• Ability to translate data into actionable strategy.
• Solid understanding of digital media and pop culture impact.

Responsibilities

• Liaise between 10k Projects, ADA distributed partners, and global teams.
• Build relationships with key entities across the genre and teams.
• Educate partners on best practices in digital commercial accounts.
• Collaborate with marketing and commercial teams on campaigns.
• Create and optimize online content, activations, and campaigns.
• Strategize artist campaigns with ADA to boost visibility and KPIs.
• Produce weekly performance reports across socials and streaming.
• Provide marketing/sales insights on new releases and label activity.
• Organize meetings for key releases and track action items.
• Analyze sales data to identify opportunities and optimize impact.
• Manage creative marketing budgets and identify opportunities.

Skills

Music knowledge

Communication skills

Project management

Strategic analysis

Digital media understanding

Job description

About Warner Music Group

Warner Music Group is a leading global music company with a broad roster of artists spanning many genres.

Equal Opportunity

We remain committed to Diversity, Equity, and Inclusion. We know it fosters a culture where you can truly belong, contribute, and grow. We encourage applications from people of any age, gender identity, sexual orientation, race, religion, ethnicity, disability, veteran status, and any other characteristic or identity.

Role Overview

The Label & Product Management role is a unique opportunity to work with signed artists and independent label partners at ADA while guiding them through best practices and helping to get their creative content to the masses with a specific focus on 10K Projects and their Rap/Hip-Hop/R&B repertoire.

Responsibilities

• Be the liaison between 10k Projects and a select group of ADA distributed label partners along with the internal global teams with a focus on Rap/Hip-Hop/R&B/Reggae.
• Foster strong relationships with key individuals & companies across the genre as well as our internal teams at ADA and WMG to maximize the relationship with our partners.
• Remain current and help educate all partners on best practices across priority digital commercial accounts as well as new methods of music consumption.
• Work closely with ADA’s integrated digital marketing and commercial teams to bring campaigns and initiatives to life.
• Construct community/fan‑building initiatives while brainstorming to implement exciting new online content and activations and optimize them for each distribution platform.
• Collaborate with ADA’s team to strategize, review and engage around artist campaigns to maximize digital marketing visibility and measure KPIs.
• Create weekly performance reports across socials and streaming for internal teams and label partners to better understand the cadence around priority projects.
• Provide account management teams with key marketing & sales information on new releases, ongoing priorities & general label activity.
• Organize/lead set‑up meetings for key releases including managing follow‑up/action items.
• Analyze sales data with an effort to identify and optimize opportunity.
• Implement, organize and execute creative marketing including the management of project budgets.
• Identify and secure Label Services opportunities including radio, online marketing, press, synch, ticket bundling and more.

Qualifications

• Showcase a strong knowledge and passion for music across Rap/Hip-Hop/R&B/Reggae.
• Be motivated, creative, innovative, highly organized, detailed and multi‑task oriented while working under pressure.
• Have strong management skills with the ability to drive projects to completion.
• Have excellent oral and written communication skills.
• Have the ability to translate analysis into actionable strategy.
• Have an exemplary knowledge of the digital media with an understanding of how it influences and moves popular culture.

Preferred Qualifications

• Minimum 3+ years of label / distribution experience with an emphasis on Product Management and Digital Commerce/Marketing.
• Passion for Rap/Hip-Hop/R&B/Reggae music.
• A strong understanding of digital accounts with an ability to activate those relationships.
• Broad knowledge of music, independent record labels and artist managers.
• Strong knowledge of sales and production/metadata.
• Track record of managing productive relationships with independent labels, artists and artist managers.

Office Requirement

This position will require being in the office 4 days a week. We believe that an in‑office presence is critical for talent development, collaboration and building strong relationships.