Senior Media Planner

Carmichael Lynch; Philadelphia (Philadelphia County); On-site; USD 65,000 - 75,000; Full time

Job summary

Carmichael Lynch in Philadelphia is seeking a Senior Media Planner to develop and manage the execution of integrated media plans. You will oversee budgeting, reporting, and optimization while building strong vendor relationships to drive client results.

From POVs based on media valuation to evaluation of channels, you will contribute to performance improvements and lead cross-functional collaboration to meet client objectives and agency goals.

Qualifications

• Bachelor’s degree in a related field.
• 4–5 years of media planning and program management experience; current title of media planner or higher.
• Digital media experience.
• Solid background in traditional media planning/buying within an agency environment.
• Experience managing multiple clients and cross-functional teams.
• Exposure to planning all media channels, both national and local.
• Experience with core planning tools and systems.
• Strong quantitative and analytical skills.
• Proven ability to translate strategic plans into flawless real-world execution.
• Strong negotiation skills and experience with integrated multichannel media packages.
• Demonstrated proficiency in digital media channels including display, mobile, and search.
• Strong understanding of ad serving, behavioral targeting, media, and analytics.

Responsibilities

• Develops and manages implementation of media plans.
• Oversees administration, financial management, reporting, and optimization recommendations.
• Develops POVs based on media valuation, manages budgets and vendor relationships.
• Supports business improvement by meeting personal and departmental goals timely and effectively.

Skills

Digital media experience

Quantitative skills

Analytical skills

Negotiation skills

Multichannel media

Project leadership

Vendor management

Cross-functional teamwork

Education

Bachelor’s degree in related field

Tools

Planning tools and systems

Job description

Job Description

The senior media planner is responsible for developing and managing the implementation of media plans. This role also oversees administration, financial management, reporting, and optimization recommendations and execution. Additional responsibilities include developing POVs based on media valuation, managing and tracking budgets, and maintaining strong vendor relationships.

In addition, this role is responsible for supporting business improvement by meeting personal and departmental goals and objectives timely and effectively.

Agency

Carmichael Lynch

Job Function

Media

Job Subfunction

Media Planning and Buying

Areas Of Focus

Disciplined Business Leadership

• Develops decisive, insightful strategies aligned with client objectives


• Demonstrates a thorough understanding of client business and how to achieve results


• Understands client objectives, resources, and pros/cons of approaches to address them


• Executes responsibilities with urgency and strong team integration


• Takes initiative to learn business planning from supervisors

Media Innovation

• Applies industry changes in evolving approach for client business


• Proactively challenges status quo with media partners and clients


• Leverages consumer and media insights to inform communications strategy


• Educates team members on media concepts, application, and philosophy


• Measures performance proactively to continuously improve client results


• Takes initiative to learn departmental and agency systems and resources

Team Player

• Manages internal relationships across departments effectively


• Effectively manages a team to ensure work is high quality and on time


• Develops positive working relationships with outside vendors


• Maintains a professional, solutions-oriented attitude at all times


• Demonstrates initiative and ability to lead projects


• Builds trust with supervisors and readiness for increased responsibility


• Communicates effectively, with timely and accurate responses


• Contributes to a positive departmental and agency culture

Qualifications/Traits

• Education:


• A bachelor’s degree in a related field.


• Skills and Experience:


• A minimum of 4-5 years of media planning and program management experience; current title of media planner or higher preferred


• Digital media experience


• Solid background in traditional media planning/buying within an agency environment


• Experience managing multiple clients and cross-functional teams


• Exposure to planning all media channels, both national and local


• Experience with core planning tools and systems


• Strong quantitative and analytical skills


• Proven ability to translate strategic plans into flawless real-world execution


• Strong negotiation skills and experience with integrated multichannel media packages


• Demonstrated proficiency in digital media channels including display, mobile, and search


• Strong understanding of ad serving, behavioral targeting, media, and analytics

The salary range for this position is listed below. Where an employee or prospective employee is paid within this range will depend on a variety of factors, including but not limited to budget, relevant experience, qualifications, and tenure in similar roles. Consideration may also be given to internal salary data for current or former employees in the same or similar positions.

Salary Range: $65,000 - 75,000 annually

To the extent permissible by local law, Omnicom’s policy requires employees to work in the office for a minimum of three days a week, unless additional in-office days are directed by their agency or manager.

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