Manager, Integrated Media

MDG; Boca Raton (FL); On-site; USD 100,000 - 140,000; Full time

Job summary

MDG in Boca Raton is seeking a Manager, Integrated Media with deep expertise in paid social across Meta, TikTok, LinkedIn, Pinterest, Reddit, Snapchat, and emerging platforms. You will also guide programmatic, digital, and traditional media planning, tailoring plans to client budgets and audiences.

The role owns strategy, testing, optimization, and AI-enabled reporting, while supporting new business pitches to grow client media investment.

Qualifications

• Bachelor’s degree in advertising/marketing or related field is required.
• 5+ years of agency media planning and buying experience with leadership exposure.
• Experience planning and buying digital media, especially social and programmatic.
• Strong knowledge of social media platforms and KPI-driven strategies.
• Excellent communication and collaboration skills; client-facing experience.

Responsibilities

• Develop paid social strategies aligned with marketing goals for brands and campaigns.
• Lead goal setting with clients and educate on platforms, tactics, and vendors.
• Create testing roadmaps with hypotheses and learnings for each account.
• Collaborate with creative teams on strategy and formats based on insights.
• Identify optimization opportunities to differentiate client campaigns.
• Manage end-to-end paid social execution across Meta, TikTok, LinkedIn, Pinterest, Reddit, Snapchat, and X.
• Optimize campaigns with targeting, creative, and budgets; run A/B tests and scale winning tactics.
• Set up and QA conversion tracking (pixels, CAPI, UTMs, offline imports).
• Leverage platform automation and AI features with guardrails and testing.
• Maintain relationships with platform reps and explore beta opportunities.
• Lead integrated media plans pairing paid social with programmatic channels and print/TV as needed.
• Negotiate media buys and monitor spend; report ROI and budget shifts.
• Develop measurement plans linking media to client outcomes; deliver weekly/monthly insights.
• Support new business pitches with strong client leadership and POV content.
• Contribute to MDG thought leadership and best practices in paid social.

Skills

Analytical thinking

Client relationship management

Communication

Project management

Team collaboration

Education

Bachelor’s degree in advertising/marketing or related field

Tools

Meta Ads Manager

TikTok Ads

LinkedIn Ads

Pinterest Ads

Reddit Ads

Snapchat Ads

Looker Studio

BigQuery

Supermetrics

Funnel

SQL

Job description

We are seeking a Manager, Integrated Media with deep expertise in paid social across Meta, TikTok, LinkedIn, Pinterest, Reddit, Snapchat, and emerging platforms, plus a working command of programmatic, digital, and traditional media, the manager will know their audience and build clear, results-driven plans within each client’s budget. This role owns campaign strategy, testing, optimization, and AI-enabled reporting, supports new business proposals and pitches, and continually brings forward opportunities for existing clients to grow their media investment.

DUTIES AND RESPONSIBILITIES

Paid Social Strategy and Planning

• Develop comprehensive paid social strategies aligned with overall marketing objectives for assigned brands and campaigns
• Work with client contacts to establish goals and KPIs, educating clients on platforms, tactics, and vendors through points of view (POVs) when needed
• Build and maintain a testing roadmap for each account, with clear hypotheses, success criteria, and documented learnings
• Partner with the creative team on creative strategy, briefing new concepts and formats based on performance insights
• Proactively identify optimization and growth opportunities that help client campaigns stand out from the competition

Paid Social Execution and Optimization

• Manage end-to-end execution of paid social campaigns across Meta (Facebook and Instagram), TikTok, LinkedIn, Pinterest, Reddit, Snapchat, and X
• Optimize campaigns based on performance, adjusting targeting, creative, and budgets as needed
• Design and run structured A/B and creative tests, and scale winning tactics across accounts
• Own conversion tracking setup and QA, including pixels, Conversions API (CAPI), UTM parameters, and offline conversion imports
• Use platform automation and AI features (such as Meta Advantage+, TikTok Smart+, and LinkedIn Accelerate) with clear guardrails, testing automated against manual approaches to prove what works
• Manage relationships with platform partner reps, including beta and early-access opportunities for clients

Integrated Media Planning and Buying

• Lead the development of integrated media plans that pair paid social with programmatic (OTT/CTV, display, audio) and, where appropriate, print, radio, television, and out-of-home
• Plan, negotiate, and buy digital and traditional media with vendors and partners, applying best practices across all channels
• Collaborate with digital, creative, and other agency departments to keep campaigns integrated across channels
• Evolve MDG’s media processes, partners, and tools to improve the experience for the team and clients

Budget Management

• Develop and manage paid social and integrated media budgets, with accounts ranging from $1–5M+
• Track pacing daily and recommend budget shifts across platforms, channels, and campaigns based on performancel>
• Monitor and report on spend, providing insights into ROI and cost-effectiveness
• Continually identify opportunities to grow existing client media budgets

Measurement, Analytics, and Reporting

• Build measurement plans that connect paid social and integrated media to client business outcomes, using lift studies, incrementality tests, and geo-holdouts where budgets allow
• Build and maintain automated reporting pipelines that feed live client dashboards (for example, Supermetrics or Funnel feeding Looker Studio or BigQuery), reducing manual exports
• Deliver weekly performance insights and monthly reports with clear, actionable recommendations, and support quarterly business reviews (QBRs)
• Use AI tools (such as Claude, ChatGPT, or Gemini) to draft performance summaries, flag anomalies and pacing issues, surface insights, and support media negotiations, verifying every AI output against source data before it reaches a client
• Use generative AI to speed up ad copy and creative concept development for testing, within client brand and compliance guidelines
• Create and share prompt libraries, templates, and SOPs so other MDG departments can reuse proven AI workflows
• Follow MDG data policies, including keeping client and customer personal data out of unapproved AI tools

Client Leadership and New Business

• Maintain strong relationships with clients, vendors, and platform partners
• Create client presentations with both executive-level and detailed views, tailored to the audience
• Be able to lead media planning for new business and serve as a leading voice in media-focused pitches, partnering with the new business team

Leadership and Growth

• Contribute to MDG thought leadership, including case studies, award submissions, and POV content on paid social and media trends

We are seeking a Manager, Integrated Media with deep expertise in paid social across Meta, TikTok, LinkedIn, Pinterest, Reddit, Snapchat, and emerging platforms, plus a working command of programmatic, digital, and traditional media, the manager will know their audience and build clear, results-driven plans within each client’s budget. This role owns campaign strategy, testing, optimization, and AI-enabled reporting, supports new business proposals and pitches, and continually brings forward opportunities for existing clients to grow their media investment.

DUTIES AND RESPONSIBILITIES

Paid Social Strategy and Planning

• Develop comprehensive paid social strategies aligned with overall marketing objectives for assigned brands and campaigns
• Work with client contacts to establish goals and KPIs, educating clients on platforms, tactics, and vendors through points of view (POVs) when needed
• Build and maintain a testing roadmap for each account, with clear hypotheses, success criteria, and documented learnings
• Partner with the creative team on creative strategy, briefing new concepts and formats based on performance insights
• Proactively identify optimization and growth opportunities that help client campaigns stand out from the competition

Paid Social Execution and Optimization

• Manage end-to-end execution of paid social campaigns across Meta (Facebook and Instagram), TikTok, LinkedIn, Pinterest, Reddit, Snapchat, and X
• Optimize campaigns based on performance, adjusting targeting, creative, and budgets as needed
• Design and run structured A/B and creative tests, and scale winning tactics across accounts
• Own conversion tracking setup and QA, including pixels, Conversions API (CAPI), UTM parameters, and offline conversion imports
• Use platform automation and AI features (such as Meta Advantage+, TikTok Smart+, and LinkedIn Accelerate) with clear guardrails, testing automated against manual approaches to prove what works
• Manage relationships with platform partner reps, including beta and early-access opportunities for clients

Integrated Media Planning and Buying

• Lead the development of integrated media plans that pair paid social with programmatic (OTT/CTV, display, audio) and, where appropriate, print, radio, television, and out-of-home
• Plan, negotiate, and buy digital and traditional media with vendors and partners, applying best practices across all channels
• Collaborate with digital, creative, and other agency departments to keep campaigns integrated across channels
• Evolve MDG’s media processes, partners, and tools to improve the experience for the team and clients

Budget Management

• Develop and manage paid social and integrated media budgets, with accounts ranging from $1–5M+
• Track pacing daily and recommend budget shifts across platforms, channels, and campaigns based on performance
• Monitor and report on spend, providing insights into ROI and cost-effectiveness
• Continually identify opportunities to grow existing client media budgets

Measurement, Analytics, and Reporting

• Build measurement plans that connect paid social and integrated media to client business outcomes, using lift studies, incrementality tests, and geo-holdouts where budgets allow
• Build and maintain automated reporting pipelines that feed live client dashboards (for example, Supermetrics or Funnel feeding Looker Studio or BigQuery), reducing manual exports
• Deliver weekly performance insights and monthly reports with clear, actionable recommendations, and support quarterly business reviews (QBRs)
• Use AI tools (such as Claude, ChatGPT, or Gemini) to draft performance summaries, flag anomalies and pacing issues, surface insights, and support media negotiations, verifying every AI output against source data before it reaches a client
• Use generative AI to speed up ad copy and creative concept development for testing, within client brand and compliance guidelines
• Create and share prompt libraries, templates, and SOPs so other MDG departments can reuse proven AI workflows
• Follow MDG data policies, including keeping client and customer personal data out of unapproved AI tools

Client Leadership and New Business

• Maintain strong relationships with clients, vendors, and platform partners
• Create client presentations with both executive-level and detailed views, tailored to the audience
• Be able to lead media planning for new business and serve as a leading voice in media-focused pitches, partnering with the new business team

Leadership and Growth

• Contribute to MDG thought leadership, including case studies, award submissions, and POV content on paid social and media trends

Requirements

• Bachelor’s degree in advertising/marketing or related field is a must
• 5+ years of agency media planning and buying experience, with a lean toward paid social and/or related experience, including 1+ years mid-level management
• Experience with planning and buying digital media (especially social and programmatic media such as OTT, display, audio, etc.) is a must
• In-depth knowledge of social media platforms and their capabilities
• Strong analytical skills with the ability to interpret data and translate insights into actionable strategies
• Excellent communication and collaboration skills
• Hands-on expertise across Meta, TikTok, LinkedIn, Pinterest, Reddit, and Snapchat ad platforms; Meta Certified Media Buying Professional a plus
• Expert knowledge of media fundamentals, including media math, target audience development, and KPI goals
• Working knowledge of conversion tracking and measurement, including pixels, CAPI, UTMs, attribution models, and incrementality or lift testing
• Demonstrated use of AI tools (such as Claude, ChatGPT, or Gemini) for analysis, reporting, or campaign work, along with the judgment to question and verify AI output
• Experience with reporting and data tools such as Supermetrics, Funnel, Looker Studio, or Tableau; SQL or BigQuery a plus
• Ability to build clear flowcharts, budget sheets, and client-ready presentations
• Healthcare experience is a plus
• Detail-oriented individual with excellent written and verbal skills
• Proficient in Excel, PowerPoint, and Google Workspace
• Positive person who thrives on working with others as a team, but can also work autonomously to complete projects
• Ability to manage multiple projects simultaneously, adapting easily to changes in requests
• Client-facing experience, including presenting results and recommendations to senior client stakeholders