Manager, Influencer Marketing

dentsu; New York (NY); Hybrid; USD 51,000 - 75,000; Full time

Benefits offered by this job

Medical, vision, and dental insurance

401k

Flexible paid time off

At least 15 paid holidays per year

Paid sick and safe leave

Paid parental leave

Job summary

Dentsu Creative in New York is seeking a Senior Associate to lead influencer marketing initiatives from strategy to delivery, ensuring client goals are met and campaigns drive measurable results.

You will support with developing influencer strategies, manage timelines, negotiate with creators, track budgets, and present campaign outcomes to clients. A strong PM background and familiarity with CreatorIQ or Captiv8 are key assets.

Qualifications

• 2-4 years’ minimum applicable experience; agency experience preferred.
• Strong project management abilities and skills.
• Solution-oriented with strong communication skills.
• Experience with influencer platforms such as CreatorIQ or Captiv8.
• Experience working with clients and cross-functional teams.
• Proficient with PowerPoint, Word and Excel.

Responsibilities

• Support Senior Manager, Influencer Marketing in strategy development across clients and categories.
• Own influencer partner recommendations, campaigns briefs and messaging.
• Assist with project impact forecasting and timelines.
• Collaborate with influencer partners to deliver quality content on time.
• Manage negotiations to ensure financially sound creator partnerships.
• Track campaign progress and report to leadership and clients.

Skills

Influencer marketing

Project management

Client management

PowerPoint

Excel

Tools

CreatorIQ

Captiv8

Word

Excel

PowerPoint

Job description

Job Description

This role is central to our influencer team, playing a part in developing strategy and having overall responsibility for program delivery from the time strategy is approved to reporting. It requires strong project management experience while ensuring client goals are met every step of the way. Itprovidesthe opportunity to build relationships with both influencers and clients, all in a supportive, people-first environment on a team with ample growth opportunities.

Key Accountabilities

• Supporting theSenior Manager, Influencer Marketingwith the development of influencer strategiesacross multiple clients and categories.
• Owning the creation,delivery, and presentationof influencer partner recommendations and campaignbriefs andmessaging.
• Assistingwith project impact forecasting.
• Workingdirectly with influencer partners to deliver quality content on time that drives results for our clients.
• Developing project timelines and ensuring clear communicationtointernal team and influencers.
• Being an expert at influencer negotiations to ensure we are entering financially sound partnerships with creators.
• Supporting the Associate Manager, Influencer Marketing with influencer communications and contracting with talent and their representatives.
• Tracking campaign progress and reporting back to yourpeopleleaderand clients.
• Managinginfluencerout of pocket budgets and reporting back to yourpeopleleaders to support the team’s overall financial goals.
• Overseeing influencer invoicing& billingprocesses.
• Supporting client goals and success by ensuring efficient and on-time delivery of all contracted content.
• Making recommendations for campaigncontent and optimization throughout projects.
• Assistingwith data analysis and presenting campaign results to clients.
• Managing campaignsinthe Creator IQ platform.
• Applyingbest practices and required client and FTC guidelines to ensure compliance.
• Acting as a lens of overall quality control for all client-facing deliverables.
• Participating in new business pitches upon request.

Person Specification

• 2-4years’minimumapplicable experience. Agency experience is preferred.
• Strong project management abilities and skills.
• Solution-oriented.
• Prior experience with influencer management platforms such as Creator IQ, Captiv8, or similar.
• Prior experience working directly with both clients and an internal, cross-functional team.
• Skilled with programs like PowerPoint,Wordand Excel.
• Experience or interest in managing junior team members.
• Excellent verbal and written communication skills.
• Ability to organize and prioritizelarge amountsof information and multiple campaigns at the same time.
• Strong attention to detail and a belief in personal accountability.
• A team and people-focused attitude.
• An eagerness to learn from others within all levels of the organization.
• Comfort in a remote working environment.
• Ability to be self-sufficient while being reliable throughout the day through various communication channels.
• Open to coming into the office in selectlocations, ifproximity allows.

Additional Information

Atdentsu, we believegreat workhappens whenwe’reconnected. Our way of working combines flexibility with in-person collaboration to spark ideas and strengthen our teams. Employees who live within a commutable distance of one of our hub offices, currently located in Chicago, metro Detroit, Los Angeles, and New York City, are required and expected to work from the office three days per week (two days per week for employees based in Los Angeles). Dentsu maydesignateother Hub offices at any time. Those who live outside a commutable range may bedesignated asremote, depending on the role and business needs. Regardless of your work location, we expect our employees to be flexible to meet the needs of our Company and clients, which may include attendance in an office.

The annual salary range for this position is$51,000 - $75,000.Placement within the salary range is based on a variety of factors, including relevant experience, knowledge, skills, and other factorspermittedby law.

Benefits available with this position include:

• Medical, vision, and dental insurance
• Life insurance
• Short-term and long-term disability insurance
• 401k
• Flexible paid time off
• At least 15 paid holidays per year
• Paid sick and safe leave
• Paid parental leave

Dentsu also complies withapplicable state and local lawsregardingemployee leave benefits, including, but not limited to providing time offpursuant tothe Colorado Healthy Families and Workplaces Act,in accordance withits plans and policies. For further detailsregardingDentsu benefits, please visit www.dentsubenefitsplus.com.

Dentsu is committed to providing equal employment opportunities to all applicants and employees. We do this without regard to race, color, national origin, sex , sexual orientation, gender identity, age, pregnancy, childbirth or related medical conditions, ancestry, physical or mental disability, marital status, political affiliation, religious practices and observances, citizenship status, genetic information, veteran status, or any other basis protected under applicable federal, state, or local law.

Dentsu is committed to providing reasonable accommodation to, among others, individuals with disabilities and disabled veterans. If you need an accommodation because of a disability to search and apply for a career opportunity with us, please send an e-mail to [e-mail] by clicking on the link to let usknow the nature of your accommodation request and your contact information. We are here to support you.

Location

New York

Brand

Dentsu Creative

Time Type

Full time

Contract Type

Permanent