VP, Influencer Marketing

Jobtailor; New York (NY); On-site; USD 190,000 - 270,000; Full time

Job summary

Jobtailor in New York is seeking an experienced Influencer Marketing Account Lead to manage client accounts and lead end-to-end campaigns. You will forecast KPIs, collaborate with paid media, and pitch growth opportunities to existing clients.

The role requires 12+ years in the social/digital space with influencer marketing, strong leadership, and contract knowledge. Agency experience is a plus, offering a fast-paced, collaborative environment.

Qualifications

• Must be US based.
• Time zone: ET or CT.
• 12+ years’ applicable experience.
• 10+ years account lead experience.
• 7+ years in the social/digital space as well as influencer marketing.
• Agency experience is preferred.
• Strong strategic skills.
• New business experience.
• Strong presentation skills.
• Knowledge of influencer contracting terms and conditions.
• Experience managing a team.
• Knowledge of influencer marketing platforms and KPIs.
• Prior experience with influencer management platforms.
• Knowledge of paid media best practices is a plus.
• Ability to distill macro information into actionable items.
• Ability to be self-sufficient and reliable through various communication channels.

Responsibilities

• Own one or more influencer marketing client accounts and serve as the primary client contact
• Direct teams on best practices for end-to-end influencer marketing campaigns
• Forecast campaign impact and KPIs and communicate business impact to clients
• Collaborate with paid media teams to promote influencer content
• Pitch business growth opportunities to existing clients
• Participate in new business pitches by developing strategies, recommendations, and presentations
• Assist with timelines and project plans
• Approve project budgets, SOWs, contracts, and invoices
• Serve as a key contact for Dentsu Legal on contracts and disputes
• Own financial goals for assigned accounts
• Manage teams and support their growth
• Improve processes, tools, and offerings
• Partner with leadership to set strategic vision
• Provide final input on performance analysis and reporting
• Identify opportunities to expand services for clients
• Manage client and intercompany billing at project completion

Skills

Influencer Marketing Expertise

Account Lead Experience

Strategic Planning

Team Leadership

Presentation Skills

New Business Experience

Strong Communication

Contract Negotiation

Business Development

Analytics and KPIs

Tools

Influencer Marketing Platforms

Analytics Tools

Project Management Software

Paid Media Tools

Job description

• Own one or more influencer marketing client accounts and serve as the primary client contact
• Direct teams on best practices for end-to-end influencer marketing campaigns
• Forecast campaign impact and KPIs and communicate business impact to clients
• Collaborate with paid media teams to promote influencer content
• Pitch business growth opportunities to existing clients
• Participate in new business pitches by developing strategies, recommendations, and presentations
• Assist with timelines and project plans
• Approve project budgets, SOWs, contracts, and invoices
• Serve as a key contact for Dentsu Legal on contracts and disputes
• Own financial goals for assigned accounts
• Manage teams and support their growth
• Improve processes, tools, and offerings
• Partner with leadership to set strategic vision
• Provide final input on performance analysis and reporting
• Identify opportunities to expand services for clients
• Manage client and intercompany billing at project completion

Requirements

• Must be US based
• Time zone: ET or CT
• 12+ years’ applicable experience
• 10+ years account lead experience
• 7+ years in the social/digital space as well as influencer marketing
• Agency experience is preferred
• Strong strategic skills
• New business experience
• Strong presentation skills
• Knowledge of sound influencer contracting terms and conditions
• Experience managing a team
• Knowledge of influencer marketing platforms and key performance metrics for paid/earned/owned media and analytics
• Prior experience with influencer management platforms
• Knowledge of paid media best practices is a plus
• Ability to distill macro information into actionable items
• Ability to be self-sufficient and reliable through various communication channels

Core Competencies

Demonstrates extensive experience in influencer marketing, account management, and strategic planning, with a strong focus on client communication and team leadership. Proficient in managing financial goals, project budgets, and performance analysis while driving business growth opportunities.

Highest-signal resume keywords

• Influencer Marketing Expertise
• Account Management
• Strategic Planning
• Team Leadership
• Presentation Skills

ATS Optimization Keywords

Hard Skills

• Influencer Marketing
• Account Lead Experience
• Social Media Strategy
• Performance Analysis
• Project Management
• Financial Management
• KPI Forecasting
• Contract Negotiation
• Business Development
• Influencer Management Platforms

Soft Skills

• Strong Communication
• Self-Sufficiency
• Reliability
• Collaboration
• Problem-Solving

Industry Keywords

• Digital Marketing
• Agency Experience
• Client Billing
• SOWs
• Contracts
• Influencer Contracting Terms

Tools & Technologies

• Influencer Marketing Platforms
• Analytics Tools
• Project Management Software
• Paid Media Tools