Manager – Global Events, Trail - HOKA

HOKA; Massachusetts; Remote; USD 110,000 - 120,000; Full time

Job summary

HOKA is seeking a Manager for Global Events in Trail to enhance brand storytelling through partnerships and events. This remote role, requiring expertise in global event marketing and partnership management, offers a competitive salary range and numerous benefits, emphasizing collaboration across teams and markets.

Benefits

Competitive pay and bonuses

Financial planning and wellness programs

Generous time off and recharge opportunities

Perks and discounts

Growth and development opportunities

Comprehensive health and wellness programs

Qualifications

• Experience in event management and contract negotiations.
• Ability to relate to athlete communities.
• Strong relationship-building and communication skills.

Responsibilities

• Manage global trail partnerships and activations.
• Develop and oversee the trail partnership strategy.
• Coordinate with internal teams for project execution.

Skills

Effective time management

Self-motivated

Team-oriented

Critical thinking

Communication

Tools

Microsoft Office

Job description

At Deckers Brands, we believe that every employee can bring their authentic self, be valued, and supported as a whole person, both at work and beyond. Our philosophy, Together, Every Step, guides us to deliver exceptional results, create an inspiring workplace, and positively impact our communities and the world around us.

Job Title:

Manager – Global Events, Trail - HOKA

Reports to:

Sr. Manager, Global Sports Marketing - Events

Location:

Remote

Applicants must reside in one of the following approved states: Arizona, California, Colorado, Indiana, Massachusetts, Minnesota, New York, Oregon, Pennsylvania, Texas, Utah, Washington.

The Role

The Global Events Manager - Trail will shape and execute HOKA’s sports marketing strategy to amplify brand initiatives and create extraordinary consumer experiences. This includes leading trail event partnerships like Western States and UTMB, and participant activations that enhance brand storytelling and engagement across global markets (Americas, EMEA, Pacific, SEA, China, Japan).

The ideal candidate is experienced in global event marketing, with a strong understanding of the trail event landscape, partnership management, and collaboration within complex organizations. This role requires innovation, self-direction, and excellent communication skills to work across multiple teams and stakeholders.

We celebrate diversity

We are committed to an inclusive workplace where all employees can come as they are, bringing their unique perspectives to make us Better Together.

Your Impact

• Manage global trail partnerships, including branding, activation, licensed products, seeding, and digital content.
• Develop and oversee the global trail partnership strategy, collaborating with cross-functional teams to ensure consistency and measurable results.
• Coordinate with internal teams to plan and execute integrated projects.
• Manage budgets, invoices, and payments, ensuring compliance with internal processes and timelines.

Who You Are

• Critical thinker with problem-solving skills.
• Team-oriented and collaborative.
• Effective time management.
• Self-motivated with intrinsic drive.

Preferred Qualifications

• Willingness to travel domestically and internationally (40-50%).
• Experience in event management, contract negotiations, cross-functional alignment, budget management, project management, tour management, B2B partnerships, social media.
• Ability to relate to athlete communities and translate content for media and promotion.
• Proficiency in Microsoft Office; English required, French a plus.
• Strong relationship-building and communication skills.
• Experience in global organizations, cross-cultural agility, trend awareness, innovation, team leadership, and multitasking in fast-paced environments.

What We Offer

• Competitive pay and bonuses.
• Financial planning and wellness programs.
• Generous time off and recharge opportunities.
• Perks and discounts.
• Growth and development opportunities.
• Comprehensive health and wellness programs.

Salary Range: $110,000 - $120,000, determined by location, skills, experience, and education.

Equal Employment Opportunity

We are proud to be an equal opportunity employer, welcoming applicants of all backgrounds and identities, and committed to diversity and inclusion.