Manager, Experience Planning

Omnicom Media US H&S; New York (NY); Hybrid; USD 50,000 - 95,000; Full time

Benefits offered by this job

Health insurance

Vision insurance

Dental insurance

401(k)

Healthcare Flexible Spending Account

Dependent Care Flexible Spending Allow

Vacation days

Sick days

Personal days

Paid parental leave

Paid medical leave

STD/LTD insurance

Job summary

Hearts & Science, a data-driven marketing agency, seeks a Manager, Experience Planning in New York to liaison between clients, partners, and the media community ensuring plans meet brand objectives. You will collaborate with Integrated Planners and Data Science to deliver integrated campaigns across Broadcast, Print, Outdoor and Digital.

You will supervise and develop staff, manage client asks, and drive strategic planning while balancing budget, timelines, and campaign goals to maximize client

Qualifications

• 3+ years of experience in cross-channel branding strategy or media/communications.
• Proven, strong team management, interpersonal communication, and collaboration skills.
• Knowledge of principles of advertising, marketing and media; a basic knowledge of underlying disciplines.
• Solid understanding of media types: Broadcast, Print, Outdoor and Digital.
• Understanding of media dynamics and how elements perform together.
• Experience with the Investment side and agency competencies.
• Interest in the client’s industry and environment.
• Knowledge of syndicated research and ad serving tools is a plus.
• Ability to interpret media data sources and reporting.
• Strong grasp of marketing concepts and media budgeting.

Responsibilities

• Supervising and training Associates and Senior Associates on planning processes.
• Managing the flow of client media-related issues, creating solutions and resolving issues.
• Establishing timetables for development of plans.
• Integrating strategic planning into communication plan development.
• Helping develop objectives and strategies aligned with marketing direction.
• Maintaining a consumer-centric view in strategic thinking.
• Overseeing the execution of integrated offerings and tools.
• Identifying cross-platform deal opportunities when appropriate.
• Providing point-of-view on various media in the marketplace.
• Creating media plan recommendations and alternatives.
• Selecting media vehicles and determining scheduling.
• Analyzing competitive activity in the marketplace.
• Presenting media plans to clients and monitoring performance.
• Maintaining budget control and approving media schedules.
• Coordinating with Investment teams and creative agencies.
• Studying demographic data to identify target audiences.
• Handling client requests and market information.
• Meeting with media reps to pursue strategically aligned ideas.

Skills

Cross-channel branding

Team leadership

Advertising principles

Media types

Media dynamics

Investment understanding

Client industry awareness

Syndicated research

Media data literacy

Marketing fundamentals

Presentation skills

Job description

The Company:

Hearts & Science has been inspired by confident marketers seeking business advantage in a world of personalized digital marketing, where CRM and addressable channels converge, and decisions must be made in real time to aggregate effective reach and deliver the right message at the right time.

Designed to inform brand strategies with real-time insights, Hearts & Science is a data-driven marketing agency with expert media planning and buying capabilities, among other services that include shopper marketing, marketing innovation and content activation.

Manager, Experience Planning

As a Manager, Experience Planning, you will play a key role as the day-to-day liaison between the client, vendor partners, and the media community ensuring that the client’s media plans are developed and implemented per brand objectives and guidelines. You will also collaborate with other disciplines (Integrated Planners, Data Science, etc.) and partner creative agencies to ensure plans are integrated and fulfilling campaign goals.

Qualifications

• 3+ years of experience in cross-channel branding strategy or media/communications
• Proven, strong team management, interpersonal communication, and collaboration skills
• Knowledge of principles of advertising, marketing and media; a basic knowledge of disciplines underlying these principles (i.e., psychology, economics, journalism)
• A solid understanding of media types, including Broadcast, Print, Outdoor and Digital
• Knowledge of the dynamics of media - how each media element performs alone, how they perform together and how they are constantly changing
• Understanding of the skills and functions of the Investment side of the business, as well as knowledge of Strategic Business Units’ competencies
• Interest in the client’s industry and environment within which they operate
• Knowledge of syndicated research, ad serving, media billing tools a plus
• Ability to understand media data sources in terms of what is measured, the method, and information reported
• Appreciation of the principles of marketing and advertising, as well as an understanding of media concepts and terms, creative and budget requirements
• Strong presentation skills

Responsibilities

• Supervising and training Associates and Senior Associates on day-to-day activities and all aspects of the planning process, as well as client business and industry
• Managing the flow of client media-related issues, creating solutions and resolving issues
• Establishing timetables for development of plans
• Integrating strategic planning philosophy into communication plan development
• Helping develop planning objectives and strategies that coincide with the client’s marketing direction
• Continually seeking a consumer-centric view in all strategic thinking promoting creative, innovative approaches to strategically reach the target consumer
• Supervising implementation of integrated offerings and tools
• Identifying opportunities for cross-platform deals when appropriate
• Providing point-of-view on various media in the marketplace
• Creating media plan recommendations and alternatives
• Selecting media vehicles and determine scheduling
• Analyzing competitive activity in the marketplace
• Overseeing the execution of and present media plans to clients
• Gauging media performance to determine the extent to which the original objectives and strategies are met
• Maintaining budget control and ensure execution of media plans by authorizing approved media schedules and monitoring buys/schedules
• Coordinating efforts with the Investment team(s) and creative agencies
• Studying demographic data and consumer profiles to identify desired target audiences
• Handling any client requests, e.g., plan or budget changes, providing marketplace information
• Meeting with media sales reps and industry representatives on a regular basis to pursue ideas that are strategically aligned with the client’s business

This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on relevant experience, other job-related qualifications/skills, and geographic location (to account for comparative cost of living). The Company reserves the right to modify this pay range at any time. For this role, benefits include: health insurance, vision insurance, dental insurance, 401(k), Healthcare Flexible Spending Account, Dependent Care Flexible Spending Account, vacation days, sick days, personal days, paid parental leave, paid medical leave, and STD/LTD insurance benefits.

Compensation Range

$50,000—$95,000 USD

This role is hybrid, requiring three (3) days per week in the office. The remaining two (2) days may be worked remotely. Specific in-office days will be discussed during the interview process, with flexibility to align with team needs. Please note that the number or required in-office days may be adjusted over time, potentially increasing the number of required in-office days based on business needs.

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