Manager, Experience Planning

Adelphi Group; New York (NY); On-site; USD 50,000 - 95,000; Full time

Job summary

Hearts & Science in New York, NY seeks a Manager, Experience Planning to coordinate between client, vendors, and media partners, ensuring media plans meet brand goals. You will work with Integrated Planners and other disciplines to deliver integrated campaigns.

The role requires deep knowledge of media types, strong leadership, and the ability to drive consumer-centric strategies across Broadcast, Print, Outdoor and Digital channels.

Qualifications

• 3+ years of experience in cross-channel branding strategy or media/communications.
• Strong team management and collaboration skills.
• Knowledge of advertising, marketing and media principles.
• Solid understanding of broadcast, print, outdoor and digital media.
• Familiarity with media data sources and reporting.
• Ability to present clearly to clients and stakeholders.

Responsibilities

• Supervising and training Associates and Senior Associates on planning processes.
• Managing client media issues, providing solutions and resolutions.
• Establishing timetables for development of media plans.
• Integrating strategic planning into communication plan development.
• Develop planning objectives aligned with client marketing direction.
• Oversee execution of integrated offerings and tools.

Skills

Cross-channel branding strategy

Team management

Advertising principles

Media types knowledge

Media data interpretation

Presentation skills

Syndicated research

Tools

Ad Serving

Media Billing Tools

Job description

Agency:

Hearts & Science

Job Function:

Media

Job Subfunction:

Media Planning and Buying

Job Description:

Manager, Experience Planning
As a Manager, Experience Planning, you will play a key role as the day-to-day liaison between the client, vendor partners, and the media community ensuring that the client’s media plans are developed and implemented per brand objectives and guidelines. You will also collaborate with other disciplines (Integrated Planners, Data Science, etc.) and partner creative agencies to ensure plans are integrated and fulfilling campaign goals.

Qualifications

• 3+ years of experience in cross-channel branding strategy or media/communications
• Proven, strong team management, interpersonal communication, and collaboration skills
• Knowledge of principles of advertising, marketing and media; a basic knowledge of disciplines underlying these principles (i.e., psychology, economics, journalism)
• A solid understanding of media types, including Broadcast, Print, Outdoor and Digital
• Knowledge of the dynamics of media - how each media element performs alone, how they perform together and how they are constantly changing
• Understanding of the skills and functions of the Investment side of the business, as well as knowledge of Strategic Business Units’ competencies
• Interest in the client’s industry and environment within which they operate
• Knowledge of syndicated research, ad serving, media billing tools a plus
• Ability to understand media data sources in terms of what is measured, the method, and information reported
• Appreciation of the principles of marketing and advertising, as well as an understanding of media concepts and terms, creative and budget requirements
• Strong presentation skills

Responsibilities

• Supervising and training Associates and Senior Associates on day-to-day activities and all aspects of the planning process, as well as client business and industry
• Managing the flow of client media-related issues, creating solutions and resolving issues
• Establishing timetables for development of plans
• Integrating strategic planning philosophy into communication plan development
• Helping develop planning objectives and strategies that coincide with the client’s marketing direction
• Continually seeking a consumer-centric view in all strategic thinking promoting creative, innovative approaches to strategically reach the target consumer
• Supervising implementation of integrated offerings and tools
• Identifying opportunities for cross-platform deals when appropriate
• Providing point-of-view on various media in the marketplace
• Creating media plan recommendations and alternatives
• Selecting media vehicles and determine scheduling
• Analyzing competitive activity in the marketplace
• Overseeing the execution of and present media plans to clients
• Gauging media performance to determine the extent to which the original objectives and strategies are met
• Maintaining budget control and ensure execution of media plans by authorizing approved media schedules and monitoring buys/schedules
• Coordinating efforts with the Investment team(s) and creative agencies
• Studying demographic data and consumer profiles to identify desired target audiences
• Handling any client requests, e.g., plan or budget changes, providing marketplace information
• Meeting with media sales reps and industry representatives on a regular basis to pursue ideas that are strategically aligned with the client’s business

$50,000-$95,000

Omnicom’s policy requires employees to work in the office for a minimum of three days a week, unless additional in-office days are directed by their agency or manager. Our objective is to increase this requirement over time, and many of our agencies as well as Omnicom’s corporate group already require five days of in-office attendance.

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