Manager, Data Operations & Analytics

Omnicom Media US H&S; New York (NY); Hybrid; USD 100,000 - 120,000; Full time

Benefits offered by this job

Health insurance

Vision insurance

Dental insurance

401(k)

Job summary

Hearts & Science is seeking a Manager of Data Operations & Analytics to bridge Digital Media, Analytics, and offshore technology teams. Lead data governance, automate processes, and deliver data-driven insights across campaigns for internal and client deliverables.

The role emphasizes team leadership, operational excellence, and cross-functional collaboration to optimize campaign performance and provide strategic guidance.

Qualifications

• 3-5 years’ experience in data operations and/or business intelligence.
• 1-3 years’ experience in an advertising agency environment (analytics, ad ops, marketing sciences).
• 3-5 years’ experience in digital media data, data governance, and quality in ETL environments.
• 2+ years’ experience in client-facing roles and managing project teams.
• 3+ years of experience in media performance analysis and optimization.

Responsibilities

• Lead a team of analysts on high-profile client engagements and deliver data-driven insights.
• Oversee data governance, data quality, and reconciliation for campaign performance.
• Partner with media planners, strategists, and partners to monitor live campaigns and recommend optimizations.
• Drive automation and process improvements across data operations.

Skills

Data operations

Analytics

Project management

Team leadership

Data governance

Automation

Stakeholder collaboration

SQL

Tools

Tableau

Power BI

Datorama

Looker/Looker Studio

Domo

AWS Redshift

ETL/ELT

Job description

The Company:

Hearts & Science has been inspired by confident marketers seeking business advantage in a world of personalized digital marketing, where CRM and addressable channels converge, and decisions must be made in real time to aggregate effective reach and deliver the right message at the right time.

Designed to inform brand strategies with real-time insights, Hearts & Science is a data-driven marketing agency with expert media planning and buying capabilities, among other services that include shopper marketing, marketing innovation and content activation.

TEAM DESCRIPTION

The Data Operations team provides oversight of the data generated throughout the campaign delivery and performance optimization throughout its lifecycle. They will also work with other internal practice teams of Digital Analytics, Planning, and Digital Investment. This resource will provide oversight of all digital media buys to ensure that they are following process, purchased, and inputs according to organizational standards. This role requires a strong familiarity with all available analytics and technology tools, both syndicated and proprietary. Candidate must have a mindset towards fostering processes through automation.

ROLE SUMMARY / RESPONSIBILITIES

The Manager of Data Operations & Analytics serves as a strategic bridge between Digital Media, Analytics, and offshore technology teams, ensuring optimized campaign delivery and performance through robust data governance, process automation, and technical excellence across all phases of campaign management. This role is responsible for guiding the development, oversight, and execution of data-driven solutions that enable reliable, governed data flows—leveraging API connections, ETL/ELT processes, and data accuracy initiatives to support both internal operations and client deliverables.

The Manager leads a specialized team of analysts on high-profile client engagements, empowering them to analyze performance data and deliver actionable, data-driven insights that shape strategic marketing direction while collaborating with media planners, strategists, and media partners to monitor live campaign performance and create optimization recommendations. This position uniquely combines operational leadership and technical acumen—balancing process innovation, data governance, and analytical rigor to drive operational excellence and competitive insights for both internal teams and external client partnerships.

DATA OPS FUNCTIONS (70 – 75%)

• Strategic Data Leadership: Develop, implement, and maintain scalable data strategies, technical solutions, and data governance processes to address unique business challenges and account objectives.
• Team & Stakeholder Collaboration: Serve as the liaison among internal digital, marketing science, analytics, investment teams, offshore resources, and external partners to ensure cohesive data integration, campaign tracking, and project alignment.
• Project & Process Management: Manage projects from requirements definition to completion, ensuring clear communication, timely delivery, and resolution of roadblocks through project management best practices and platforms.
• Data Operations & Quality Assurance: Oversee the integrity and quality of data generated throughout campaign delivery and optimization lifecycles. Lead efforts in data harmonization, cleansing, QA, and reconciliation to ensure flawless performance tracking and reporting.
• Campaign Oversight: Provide oversight of digital media buys and data flows, ensuring processes are followed and all activities meet organizational and industry standards across programmatic, digital, search, social, and offline media channels.
• Innovation & Automation: Drive adoption of the latest data operations methodologies and leverage automation to increase efficiency and data accuracy within operational processes.
• Mentorship & Leadership: Provide guidance and oversight to team members, promote a collaborative and positive team environment, and champion continuous learning and professional development.

ANALYTICS FUNCTIONS (25 – 30%)

• Analyze data, extract knowledge, and story-tell with visual aids to multiple audiences (internal and external), to extract and present key learnings and recommendations to inform client portfolio strategy by partner, format, and audience.
• Ensure timely follow-through on all scheduled and ad hoc deliverables

SKILLS & EXPERIENCE

• 3-5 years’ experience in data operations and/or business intelligence
• 1-3 years’ experience in an advertising agency environment (analytics, ad operations, marketing sciences, digital investment, business analysis preferred)
• 3-5 years’ experience in digital media data (ad server, search, social, video, offline, etc.), data governance, and quality processes in data warehousing or ETL environments
• 2+ years’ experience in client-facing roles and managing project teams (managing offshore teams is a plus)
• 3+ years of experience in media performance analysis – identifying insights, optimizations, improvements, and opportunities to drive value
• In-depth knowledge of processes across multiple media channels; comfort with diverse dataset types (paid, owned, etc.)
• Familiarity with campaign management and performance optimization processes
• Strong attention to detail and ability to identify and resolve data anomalies
• Advanced verbal, written, organizational, and project management skills; comfortable juggling multiple priorities
• Excellent collaboration and interpersonal skills with a proactive approach to problem-solving
• Experience in process automation/continuous improvement initiatives

TOOLS

• Business Intelligence: Advanced Excel (required), Tableau, PowerBI, Datorama, Looker/Looker Studio, Domo, PowerPoint
• Data Management & Transformation: ETL Tools (Adverity, Datorama), Alteryx, SQL (preferred), Python (nice to have)
• Data Storage/Cloud: AWS (Redshift, S3), Starburst.io, Datorama, Snowflake, Domo
• Media Platforms: DCM, DV360, Google Ads, DoubleVerify, IAS, TradeDesk, Facebook, Instagram, Snapchat, Twitter, TikTok, Prisma
• Project Management: HIVE, Asana, Smartsheet, Microsoft Teams
• Media Planning: MediaTools, Lumina, Hudson (bonus)

This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on relevant experience, other job-related qualifications/skills, and geographic location (to account for comparative cost of living). The Company reserves the right to modify this pay range at any time. For this role, benefits include: health insurance, vision insurance, dental insurance, 401(k), Healthcare Flexible Spending Account, Dependent Care Flexible Spending Account, vacation days, sick days, personal days, paid parental leave, paid medical leave, and STD/LTD insurance benefits.

Compensation Range

$100,000—$120,000 USD

This role is hybrid, requiring three (3) days per week in the office. The remaining two (2) days may be worked remotely. Specific in-office days will be discussed during the interview process, with flexibility to align with team needs. Please note that the number or required in-office days may be adjusted over time, potentially increasing the number of required in-office days based on business needs.