Director, Experience Planning

Omnicom Media US H&S; Dallas (TX); Hybrid; USD 90,000 - 215,000; Full time

Benefits offered by this job

Health insurance

Vision insurance

Dental insurance

401(k)

Healthcare Flexible Spending Account

Dependent Care Flexible Spending Array

Vacation days

Sick days

Personal days

Paid parental leave

Paid medical leave

STD/LTD insurance benefits

Job summary

Hearts & Science, part of the Omnicom Media network, is seeking a Director of Planning in Dallas. You will lead strategic vision and multi-channel media planning across several client portfolios, guiding senior client advisory and cross-functional teams to deliver high-impact campaigns.

You will champion innovation, optimize programs through robust data analysis, and mentor planning teams to sustain top-tier client results.

Qualifications

• 10+ years of progressive media planning leadership and client management in an agency environment.
• Proven success leading integrated media strategies for complex accounts.
• Strong leadership, influencing, and relationship-building abilities.
• Advanced analytical skills and translating data into actionable recommendations.
• Proficiency in Excel, PowerPoint, and industry planning/analytics tools.
• Strong project management and change leadership in a dynamic setting.
• Passion for innovation and talent development.

Responsibilities

• Set the strategic vision for client portfolios and lead multi-channel media strategies.
• Act as senior advisor to clients, identifying opportunities for partnership and innovation.
• Oversee major client presentations, strategic recommendations, and campaign analyses.
• Ensure programs are optimized through data analysis, performance monitoring, and recommendations.
• Advocate for clients to meet objectives through integrated strategies and informed investments.
• Lead and mentor planning teams to deliver best-in-class work and high performance.
• Collaborate with activation, analytics, creative, and strategy teams for cohesive plans.
• Drive operational excellence, workflow improvements, and adoption of OM tools.
• Develop and retain top talent through coaching and feedback.
• Model OM values and drive cross-team engagement and innovation.

Skills

Leadership

Client management

Integrated media strategy

Analytical skills

Excel

PowerPoint

Project management

Innovation

Talent development

Tools

Excel

PowerPoint

Job description

The Company:

Hearts & Science has been inspired by confident marketers seeking business advantage in a world of personalized digital marketing, where CRM and addressable channels converge, and decisions must be made in real time to aggregate effective reach and deliver the right message at the right time.

Designed to inform brand strategies with real-time insights, Hearts & Science is a data-driven marketing agency with expert media planning and buying capabilities, among other services that include shopper marketing, marketing innovation and content activation.

Director, Planning

As a Director in Planning at Omnicom Media, you are a proven leader responsible for the strategic vision, direction, and integrated media planning excellence across multiple client portfolios. You will serve as the senior client advisor, guide cross-functional teams, and champion innovation in media strategy. Your leadership will be instrumental in driving business outcomes, fostering top-tier client relationships, and elevating the performance of your planning teams.

Within this role you have two core areas of responsibility:

Planning Excellence for the Client

• Set the strategic vision for client portfolios and lead the creation and stewardship of multi-channel media strategies that drive business results.
• Act as a senior advisor to clients, providing forward-thinking counsel and identifying opportunities for partnership and innovation.
• Oversee the development and delivery of major client presentations, strategic recommendations, and campaign performance analyses.
• Ensure programs are continuously optimized through robust data analysis, performance monitoring, and proactive recommendations.
• Advocate for clients within OM, ensuring their objectives are met through integrated strategies and informed investment decisions.

Planning Excellence for the Team

• Lead, inspire, and mentor planning teams to deliver best-in-class work and foster a culture of high-performance, growth, and accountability.
• Promote collaboration by partnering with activation, analytics, creative, and strategy teams to deliver cohesive and impactful plans.
• Champion operational excellence by optimizing workflow, driving process improvements, and encouraging adoption of OM tools and best practices.
• Identify, develop, and retain top talent by providing ongoing coaching, feedback, and leadership opportunities.
• Serve as a role model for OM's values and culture, driving cross-team engagement and innovation.

Qualifications

• 10+ years of progressive media planning experience, with significant leadership and client management responsibilities in an agency environment.
• Proven success in developing and leading integrated media strategies for complex, high-value accounts.
• Exceptional leadership, influencing, and relationship-building skills.
• Advanced analytical skills and the ability to translate data into actionable strategic recommendations.
• Proficiency in Microsoft Excel, PowerPoint, and industry planning/analytics tools.
• Strong project management skills and the ability to lead through change in a dynamic environment.
• Demonstrated passion for innovation and talent development.

How We Will Measure Success

• Deliver strategic media plans that consistently exceed client expectations and drive measurable business growth.
• Build and sustain strong, long-term client partnerships based on trust, innovation, and strategic insight.
• Foster a high-performing team culture focused on continuous learning, operational excellence, and collaboration.
• Ensure the quality, consistency, and timeliness of all deliverables across client portfolios.
• Continuously elevate OM's reputation and thought leadership within the industry.

This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on relevant experience, other job-related qualifications/skills, and geographic location (to account for comparative cost of living). The Company reserves the right to modify this pay range at any time. For this role, benefits include: health insurance, vision insurance, dental insurance, 401(k), Healthcare Flexible Spending Account, Dependent Care Flexible Spending Account, vacation days, sick days, personal days, paid parental leave, paid medical leave, and STD/LTD insurance benefits.

• health insurance
• vision insurance
• dental insurance
• 401(k)
• Healthcare Flexible Spending Account
• Dependent Care Flexible Spending Account
• vacation days
• sick days
• personal days
• paid parental leave
• paid medical leave
• STD/LTD insurance benefits

Compensation Range

$90,000-$215,000 USD

This role is hybrid, requiring three (3) days per week in the office. The remaining two (2) days may be worked remotely. Specific in-office days will be discussed during the interview process, with flexibility to align with team needs. Please note that the number or required in-office days may be adjusted over time, potentially increasing the number of required in-office days based on business needs.

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