Manager, eCommerce and Merchandising (SEO)

Aspen Dental; Chicago (IL); On-site; USD 100,000 - 135,000; Full time

Job summary

Aspen Dental seeks a highly motivated Manager for eCommerce and Merchandising to lead local digital merchandising strategies on their website. This role involves enhancing doctor and office profiles to drive patient acquisition through tailored digital experiences in a thriving healthcare environment, focusing on operational excellence and collaboration with various teams.

Benefits

Generous benefits package

Paid time off

Health insurance

Dental insurance

Vision insurance

401(k) savings plan with match

Qualifications

• 5+ years of experience in digital marketing or site merchandising.
• Understanding of local SEO and listing management.
• Strong verbal and written communication skills.

Responsibilities

• Own strategy and execution of local digital merchandising.
• Collaborate across teams for localized content initiatives.
• Monitor review and sentiment trends for performance reporting.

Skills

Digital marketing

eCommerce

Local SEO

Cross-functional collaboration

Tools

Birdeye

Yext

Podium

Reputation.com

BrightLocal

Job description

The Aspen Group (TAG) is one of the largest and most trusted retail healthcare business support organizations in the U.S. and has supported over 20,000 healthcare professionals and team members with close to 1,500 health and wellness offices across 48 states in four distinct categories: dental care, urgent care, medical aesthetics, and animal health. Working in partnership with independent practice owners and clinicians, the team is united with a single purpose: to prove that healthcare can be better and smarter for everyone. TAG provides a comprehensive suite of centralized business support services that power the impact of five consumer-facing businesses: Aspen Dental, ClearChoice Dental Implant Centers, WellNow Urgent Care, Chapter Aesthetic Studio, and Lovet. Each brand has access to a deep community of experts, tools and resources to grow their practices, and an unwavering commitment to delivering high-quality consumer healthcare experiences at scale.

As a reflection of our current needs and planned growth we are very pleased to offer a new opportunity to join our dedicated team as a Manager, eCommerce and Merchandising.

Job Description:

Aspen Dental is seeking a highly motivated and detail-oriented Local and Doctor eCommerce & Merchandising Manager to serve as the strategic general manager of all local and provider-level merchandising strategies on AspenDental.com. This role will play a critical part in creating high-performing, hyper-localized digital experiences that support field teams and drive patient acquisition through tailored office and doctor profiles, localized content, and reputation management.

This individual will be the connective tissue between national digital strategy and local office activation — ensuring every doctor and location is showcased with the accuracy, personalization, and relevance needed to compete in today’s dynamic digital healthcare environment.

Key Responsibilities:

• Own the end-to-end strategy and execution of doctor and office-level digital merchandising across the website.

• Partner with merchandising, SEO, and content teams to launch hyper-local promotions, service category pages, and seasonal initiatives.

• Support ideas and execution of site modules, banners, or merchandising strategies that drive local business outcomes (appointments, revenue) inclusive of digital asset management

• Oversee programs to collect, moderate, and display patient reviews and experience summaries both on-site and offsite.

• Ensure the completeness and quality of doctor profiles, including bios, credentials, headshots, and custom content.

• Support doctors who wish to personalize their digital presence by breaking out of enterprise templates to showcase unique expertise, services, or patient stories.

• Lead publisher and local listing strategies across platforms like Google Business Profiles and other third-party directories.

• Collaborate cross-functionally to maintain data integrity, optimize profiles, and localize content across all listings.

• Monitor review volume and sentiment trends; produce regular trend and performance reports.

• Partner with field marketing teams to understand local needs and translate them into personalized, high-converting digital experiences.

• Serve as the primary point of contact for field inquiries related to listings or profile updates and coordinate internal support for resolution.

• Respond to and resolve field-level questions related to review display, response policies, and moderation protocols.

• Help pilot new ideas for personalized, high-impact local content experiences across web and publisher platforms.

Qualifications:

• 5+ years of experience in digital marketing, eCommerce, or site merchandising — ideally with experience in multi-location service businesses.

• Strong understanding of local SEO, listings management, reputation strategies, and how they tie to patient/customer acquisition.

• Demonstrated success in cross-functional collaboration with marketing, analytics, product, and field teams.

• A passion for operational excellence, with a proven ability to manage many tasks at once without sacrificing detail or quality.

• Familiarity with platforms such as Birdeye, Yext, Podium, Reputation.com, BrightLocal, or similar preferred.

• Excellent verbal and written communication skills, including field-facing communication.

Annual Salary Range: $100,000-$135,000/year, with a generous benefits package that includes paid time off, health, dental, vision, and 401(k) savings plan with match.

If you are an applicant residing in California, please view our privacy policy here: https://careers.aspendental.com/us/en/tag-privacy-policy-for-california-employees