Manager, eCommerce and Merchandising

TAG - The Aspen Group; Chicago (IL); On-site; USD 100,000 - 135,000; Full time

Job summary

TAG - The Aspen Group is looking for a Manager, eCommerce and Merchandising to drive local digital merchandising strategies for Aspen Dental. This role involves collaborating with various teams to enhance online presence and patient acquisition through localized content and reputation management.

Benefits

Health insurance

Dental insurance

Vision insurance

401(k) savings plan with match

Paid time off

Qualifications

• 5+ years experience in digital marketing, eCommerce, or site merchandising.
• Strong understanding of local SEO and listings management.
• Excellent communication skills and operational excellence.

Responsibilities

• Own end-to-end strategy of local and provider-level merchandising.
• Partner with teams to launch hyper-local promotions.
• Monitor review trends; produce performance reports.

Skills

Local SEO

Digital Marketing

Cross-Functional Collaboration

Reputation Management

Education

5+ years of experience in digital marketing or eCommerce

Tools

Birdeye

Yext

Podium

Reputation.com

BrightLocal

Job description

Manager, eCommerce and Merchandising (SEO)

Manager, eCommerce and Merchandising (SEO)

TAG - The Aspen Group provided pay range

This range is provided by TAG - The Aspen Group. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.

Base pay range

$100,000.00/yr - $135,000.00/yr

Direct message the job poster from TAG - The Aspen Group

Talent Acquisition Manager @ TAG - The Aspen Group

The Aspen Group (TAG) is one of the largest and most trusted retail healthcare business support organizations in the U.S. and has supported over 20,000 healthcare professionals and team members with close to 1,500 health and wellness offices across 48 states in four distinct categories: dental care, urgent care, medical aesthetics, and animal health. Working in partnership with independent practice owners and clinicians, the team is united with a single purpose: to prove that healthcare can be better and smarter for everyone. TAG provides a comprehensive suite of centralized business support services that power the impact of five consumer-facing businesses: Aspen Dental, ClearChoice Dental Implant Centers, WellNow Urgent Care, Chapter Aesthetic Studio, and Lovet. Each brand has access to a deep community of experts, tools and resources to grow their practices, and an unwavering commitment to delivering high-quality consumer healthcare experiences at scale.

As a reflection of our current needs and planned growth we are very pleased to offer a new opportunity to join our dedicated team as a Manager, eCommerce and Merchandising.

Job Description:

Aspen Dental is seeking a highly motivated and detail-oriented Local and Doctor eCommerce & Merchandising Manager to serve as the strategic general manager of all local and provider-level merchandising strategies on AspenDental.com. This role will play a critical part in creating high-performing, hyper-localized digital experiences that support field teams and drive patient acquisition through tailored office and doctor profiles, localized content, and reputation management.

This individual will be the connective tissue between national digital strategy and local office activation — ensuring every doctor and location is showcased with the accuracy, personalization, and relevance needed to compete in today’s dynamic digital healthcare environment.

Key Responsibilities:

• Own the end-to-end strategy and execution of doctor and office-level digital merchandising across the website.
• Partner with merchandising, SEO, and content teams to launch hyper-local promotions, service category pages, and seasonal initiatives.
• Support ideas and execution of site modules, banners, or merchandising strategies that drive local business outcomes (appointments, revenue) inclusive of digital asset management
• Oversee programs to collect, moderate, and display patient reviews and experience summaries both on-site and offsite.
• Ensure the completeness and quality of doctor profiles, including bios, credentials, headshots, and custom content.
• Support doctors who wish to personalize their digital presence by breaking out of enterprise templates to showcase unique expertise, services, or patient stories.
• Lead publisher and local listing strategies across platforms like Google Business Profiles and other third-party directories.
• Collaborate cross-functionally to maintain data integrity, optimize profiles, and localize content across all listings.
• Monitor review volume and sentiment trends; produce regular trend and performance reports.
• Partner with field marketing teams to understand local needs and translate them into personalized, high-converting digital experiences.
• Serve as the primary point of contact for field inquiries related to listings or profile updates and coordinate internal support for resolution.
• Respond to and resolve field-level questions related to review display, response policies, and moderation protocols.
• Help pilot new ideas for personalized, high-impact local content experiences across web and publisher platforms.

Qualifications:

• 5+ years of experience in digital marketing, eCommerce, or site merchandising — ideally with experience in multi-location service businesses.
• Strong understanding of local SEO, listings management, reputation strategies, and how they tie to patient/customer acquisition.
• Demonstrated success in cross-functional collaboration with marketing, analytics, product, and field teams.
• A passion for operational excellence, with a proven ability to manage many tasks at once without sacrificing detail or quality.
• Familiarity with platforms such as Birdeye, Yext, Podium, Reputation.com, BrightLocal, or similar preferred.
• Excellent verbal and written communication skills, including field-facing communication.

Annual Salary Range: $100,000-$135,000/year, with a generous benefits package that includes paid time off, health, dental, vision, and 401(k) savings plan with match.

If you are an applicant residing in California, please view our privacy policy here: https://careers.aspendental.com/us/en/tag-privacy-policy-for-california-employees

Seniority level

• Seniority level

  Mid-Senior level

Employment type

• Employment type

  Full-time

Job function

• Job function

  Marketing

• Industries

  Hospitals and Health Care and Retail

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Inferred from the description for this job

Medical insurance

Vision insurance

401(k)

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