Manager Digital Strategy

AdventHealth; Altamonte Springs (FL); Remote; USD 60,000 - 100,000; Full time

Job summary

An established industry player is seeking a Manager of Digital Strategy to spearhead innovative marketing efforts. This role involves leading a team to develop and implement effective digital campaigns that enhance engagement and drive revenue growth. The ideal candidate will possess a strong background in digital marketing, project management, and CRM systems, and will thrive in a collaborative environment. If you're passionate about creating impactful marketing strategies and eager to contribute to a mission-driven organization, this opportunity is perfect for you.

Benefits

Benefits from Day One

Career Development

Whole Person Wellbeing Resources

Mental Health Resources and Support

Qualifications

• 7+ years of related experience in digital marketing and campaign management.
• Strong understanding of CRM systems and SEO best practices.

Responsibilities

• Implement and manage digital marketing campaigns to drive engagement and revenue.
• Lead a team of Digital Strategy Specialists in executing marketing initiatives.

Skills

Digital Marketing

CRM Systems

Search Engine Optimization (SEO)

Project Management

Customer Service

Education

Bachelor's Degree

Tools

Web Analytics Tools

Content Management Systems

Social Media Platforms

Job description

All the benefits and perks you need for you and your family

· Benefits from Day One

· Career Development

· Whole Person Wellbeing Resources

· Mental Health Resources and Support

Our promise to you:

Joining AdventHealth is about being part of something bigger. It’s about belonging to a community that believes in the wholeness of each person, and serves to uplift others in body, mind and spirit. AdventHealth is a place where you can thrive professionally, and grow spiritually, by Extending the Healing Ministry of Christ. Where you will be valued for who you are and the unique experiences you bring to our purpose-minded team. All while understanding that together we are even better.

Job Location: Monday-Friday - Remote

The role you’ll contribute:

The Manager, Digital Strategy holds responsibility for implementing successful service line marketing efforts to increase engagement and drive revenue. Designated as a highly specialized digital expert, this position plays a vital role in ensuring digital campaigns are launched in accordance to marketplace goals. The role becomes familiar with multiple service lines within one region to maximize efforts while also keeping a pulse on marketplace competition. This position reports to the Senior Manager, Digital Strategy and manages one more Digital Strategy Specialists.

The value you’ll bring to the team:

• Responsible for supporting the strategic vision of the Director of Digital Strategy.

• Manage and implement and campaign/initiative-specific digital marketing plans that leverage CRM and include lead and pipeline goals, target markets and audiences, digital assets (creative, content, etc.), performance evaluation, and optimization.

• Develop and continually monitor market and competitive analyses.

• Lead Digital Strategy Specialists in planning and executing marketing initiatives through a variety of channels (web, social media, email, etc.).

• Manage Digital Strategy Specialists in providing end-to-end campaign management for all service line marketing campaigns.

• Responsible for the management, creation and implementation of optimization tactics based on diversified media mix, bidding, keyword research, ad copy a/b testing and landing page optimizations for high levels of conversion.

• Ensures project timelines and budgets are being met and that they incorporate appropriately with offline marketing efforts and overarching brand assets in market.

• Responsible for monitoring, tracking, assisting and providing routine updates on trends that impact overall business strategies.

• Drive collaboration with service line leadership, service line marketing staff, business development and physicians, providing education on digital marketing best practices.

• Seek to advance and personalize digital patient experiences with multi-touch marketing efforts, and demonstrate clear ROI for B2C efforts and B2B efforts.

• Evaluate and demonstrate the business impact of digital programs through reports and dashboards including demand, qualified leads, conversions, and other relevant KPIs.

• Lead patient journey mapping and document patient paths to service/purchase for all service lines.

• Proactively work with team members, leadership, key stakeholders and internal teams (such as IT) and vendors/partners to ensure all campaign activities are completed successfully, on time, and within campaign budgets.

• Maintain an in-depth understanding of service line goals, and profitability to inform marketing efforts.

• Work diligently with regional marketing staff and business development to ensure service line goals are met across all relevant locations.

• Ensure service line multichannel content is true to the service line goals and key messages.

• Use data to optimize campaigns, identify and target best prospects and customers, and produce incremental sales and revenue from current or inactive customers.

• Work closely with analytics and CRM staff to analyze customer databases to inform service line marketing efforts.

• Quantify initiatives and goals and demonstrate progress and successes of service line marketing efforts through the use of detailed ROI reports, value tracking, and digital analytics. Provide data reports and feedback for leadership to keep them abreast of progress and business value of marketing efforts.

• Display high competency in project management, working in a fast-paced and complex environment, execution of large projects, and working under multiple and competing deadlines.

The expertise and experiences you’ll need to succeed:

Qualifications:

• Bachelor's Required

• 7 Related Experience Required

• Excellent customer services skills, and the ability to build rapport and relationships across administrators, team members, physicians, customers/patients, vendors and the community.

• Proven ability to be successful in a matrixed organization and lead across a variety of leadership/management structures, internal teams (IT, Business, Finance), and partners/vendors.

• Knowledge of CRM/PRM systems, content management systems, browser applications, Search Engine Optimization (SEO), social media, mobile and web analytics tools.

Our people are passionate about what they do, the product they sell, and the customers they serve. If you're looking for an opportunity to be a part of a work family that values collaboration, innovation and dedication, we're the right company for you.

This facility is an equal opportunity employer and complies with federal, state and local anti-discrimination laws, regulations and ordinances. The salary range reflects the anticipated base pay range for this position. Individual compensation is determined based on skills, experience and other relevant factors within this pay range. The minimums and maximums for each position may vary based on geographical location.

Category: Marketing & Communications

Organization: AdventHealth Corporate

Schedule: Full-time

Shift: 1 - Day

Req ID: 25018006

We are an equal opportunity employer and do not tolerate discrimination based on race, color, creed, religion, national origin, sex, marital status, age or disability/handicap with respect to recruitment, selection, placement, promotion, wages, benefits and other terms and conditions of employment.