Digital Strategy Manager, Health Equity Works (The Opportunity Agenda)

Nonprofit HR; United States; Remote; USD 96,000 - 120,000; Full time

Job summary

An innovative organization is seeking a Digital Strategy Manager to lead the charge in enhancing health equity narratives through digital channels. This role involves crafting and executing a robust digital communications strategy, focusing on audience engagement across various platforms. You will leverage data-driven insights to develop targeted campaigns that resonate with diverse audiences, ensuring impactful messaging during critical moments. If you are passionate about using digital strategies to promote equity and have a knack for audience targeting, this is your chance to make a meaningful difference in the nonprofit sector.

Qualifications

• 5+ years of experience in digital audience strategy and targeting.
• Proven expertise in digital behavior analysis and audience mapping.

Responsibilities

• Develop and implement a comprehensive digital communications strategy.
• Conduct research to understand target audience digital behaviors.
• Manage real-time campaign adjustments based on performance analytics.

Skills

Digital audience strategy

Digital behavior analysis

Multi-channel campaign optimization

Audience intelligence

Data analysis

Crisis communications

Social media engagement

Content development

Education

Bachelor's degree in Digital Marketing

Bachelor's degree in Communications

Tools

Digital analytics tools

Audience intelligence platforms

Social listening tools

Programmatic advertising platforms

Job description

Digital Strategy Manager, Health Equity Works (The Opportunity Agenda)

The Opportunity Agenda
Title: Digital Strategy Manager, Health Equity Works
Status: Full-time, exempt employee
Reports to: Vice President, Health Equity Works
Location: Remote, residency in the Mid-Atlantic region preferred
Deadline: Resume reviews begin immediately. Best considered by February 24, 2024

Salary Range: $96,000 - $120,000

About Health Equity Works
Health Equity Works (HEW) is a new communications campaign initiative created to elevate the work of nonprofits and advocacy organizations to advance a positive national narrative around health equity. TOA is hosting the initiative in collaboration with the Robert Wood Johnson Foundation.

About The Opportunity Agenda
The Opportunity Agenda is a community dedicated to building narrative and cultural power to move our nation toward a vision of justice, equity, and opportunity for all. We build the public imagination and cultural will to challenge white supremacy and its pervasive impact, work in community to overcome opposition narratives that exclude and divide us, and advance narratives that support opportunity for all.

Position Summary:
The Digital Strategy Manager will be responsible for developing and implementing a comprehensive digital communications strategy to reach key audiences across multiple platforms including, but not limited to, social media, websites, and paid advertising through audience targeting and digital engagement. This role focuses on identifying where the key audiences spend time online and developing targeted strategies to reach them effectively. The Digital Strategy Manager will use audience intelligence and digital behavior analysis to ensure messaging reaches the right people through the right channels with compelling content. A key focus of this position will be on rapid response and crisis communications, ensuring the initiative and its partners are prepared to address emerging issues swiftly and effectively.

Responsibilities:

• Conduct comprehensive research to understand where target audiences consume information online.
• Map digital behaviors and content preferences across target audience segments.
• Identify and monitor key online communities, forums, and digital spaces where conversations related to health equity happen.
• Track emerging platforms and digital channels where key audiences gather.
• Develop platform-specific content approaches that align with audience preferences.
• Deploy highly targeted paid media campaigns across programmatic, social, and search platforms.
• Coordinate influencer partnerships focused on reaching specific community segments.
• Manage real-time campaign adjustments based on performance analytics.

Desired Knowledge, Qualifications & Skills

• Bachelor's degree in Digital Marketing, Analytics, Communications, or related field.
• 5+ years experience in digital audience strategy and targeting.
• Proven expertise in digital behavior analysis and audience mapping.
• Strong background in multi-channel campaign optimization.
• Advanced knowledge of digital analytics and audience intelligence tools.
• Demonstrated success in reaching diverse audience segments online.
• Proficiency in audience intelligence platforms.
• Experience with social listening tools.
• Knowledge of programmatic advertising platforms and targeting capabilities.
• Strategic thinking in audience targeting and segmentation.
• Strong data analysis and interpretation abilities.
• Ability to translate audience insights into actionable strategies.

The ideal candidate will combine sophisticated digital targeting expertise with a passion for health equity, using data-driven strategies to reach and engage audiences effectively.