Manager, Digital Strategy and Activation

Whereoware; United States; Remote; USD 70,000 - 110,000; Full time

Job summary

An innovative firm is seeking a Digital Strategy Manager to shape data-driven, user-centric experiences across various industries. This role is pivotal in aligning business goals with audience needs, driving impactful digital strategies. You will lead the development of comprehensive digital strategies, conduct in-depth research, and collaborate with cross-functional teams to ensure actionable outcomes. The ideal candidate will have extensive experience in digital strategy, particularly in Media and Email, and possess strong communication and analytical skills. Join a dynamic team that values creativity and strategic thinking in a remote work environment.

Qualifications

• 5+ years of experience in leading digital strategy in an agency or consultancy.
• Strong understanding of digital ecosystems including web, social, and analytics.

Responsibilities

• Lead the development of client digital strategies across web and campaigns.
• Conduct competitive analyses and user research to inform strategic insights.

Skills

Digital Strategy

Media and Email

Communication Skills

User Research

Analytics

SEO

CRM

MarTech

Tools

Google Analytics

SEMrush

Hotjar

Miro

Job description

The Manager, Digital Strategy and Activation plays a critical role in shaping data-driven, user-centric digital experiences for clients across a range of industries. This role bridges business goals, audience needs, and digital capabilities to define strategies that drive measurable impact.

Key Responsibilities

• Lead the development of client digital strategies across web, content, platform, and campaign engagements.
• Conduct competitive analyses, stakeholder interviews, user research, and analytics reviews to inform strategic insights.
• Run strategy workshops to align stakeholders, surface goals, and build consensus around digital initiatives.
• Define prioritized, phased roadmaps that support long-term client success and internal delivery efficiency.
• Work closely with UX, design, content, development, and marketing teams to ensure strategies are actionable and aligned.
• Define KPIs, measurement frameworks, and test-and-learn plans to track and improve performance over time.
• Stay ahead of digital trends, platforms, and technologies and contribute to agency knowledge-sharing and POV development.

Qualifications

• 5+ years of experience leading digital strategy specifically Media and Email in an agency or consultancy environment.
• Previous experience in hands on works in one of the disciplines this role will oversee.
• Strong understanding of digital ecosystems including web, social, SEO, analytics, CRM, MarTech.
• Skilled in synthesizing complex information into simple, strategic recommendations, communicating those strategic recommendations to client executives and operating as a trusted advisor for clients.
• Experience creating strategic artifacts such as personas, journey maps, and capability roadmaps.
• Excellent communication, presentation, and storytelling skills.
• Comfortable facilitating sessions with senior stakeholders and multi-disciplinary teams.
• Familiarity with tools such as Google Analytics, SEMrush, Hotjar, Miro, or similar.

#LI-Remote

Whereoware, Inc is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, or protected veteran status, or any other protected characteristic, and will not be discriminated against on the basis of disability.