Marketing Leader

Myridius; United States; Sur place; USD 150 000 - 190 000; Plein temps

Résumé du poste

Myridius is seeking a Marketing Leader, GTM & Website to translate business priorities into integrated marketing programs that build awareness, engage target accounts, and drive qualified pipeline. You will align sales, partnerships, presales, and leadership, and own our website, digital experience, and marketing technology to ensure cohesiveness across channels.

This role is strategic and hands-on, requiring leadership to guide the team, manage agencies, optimize campaigns, and measure

Qualifications

• Bachelor's degree in marketing or a related field.
• 10+ years of B2B marketing experience.
• Proven track record delivering integrated GTM programs.

Responsabilités

• Develop and execute GTM, demand generation, and ABM campaigns.
• Own and optimize the company website, digital experience, and analytics.
• Lead and mentor the marketing team and manage agencies.
• Collaborate with Sales, Pre-Sales, and Leadership to drive pipeline.
• Translate complex tech offerings into customer-focused messaging.

Connaissances

GTM strategy

Demand generation

ABM

Digital marketing

Content creation

Stakeholder management

Leadership

Formation

Bachelor's degree in marketing, communications, business, or related field

Outils

HubSpot

Salesforce

ZoomInfo

Google Analytics

CMS

Marketing automation

Description du poste

Because Great Marketing Runs on Great Systems

Who We're Looking For

Do you enjoy turning business priorities into marketing strategies that generate interest, engage target accounts, and create qualified pipeline? Can you translate complex technology offerings into clear messaging, build effective digital experiences, and bring sales, partners, and subject matter experts together to drive growth?

We're looking for a Marketing Leader, GTM & Website to lead integrated marketing programs for Myridius. This role brings together GTM strategy, demand generation, account-based marketing, website and digital experience, marketing technology, content, campaign execution, and marketing operations.

You'll thrive here if you can see the bigger picture, manage the details, and keep multiple initiatives moving while staying focused on business results.

The Role

As the Marketing Leader, GTM & Website, you'll turn Myridius' business priorities into marketing programs that build awareness, engage target accounts, and drive qualified pipeline. You'll bring sales, , partnerships, presales, sales enablement, delivery, and leadership together to make it happen. You'll also own our website, digital experience, and marketing technology, making sure all the moving parts work together rather than operate in their own little worlds. It's a strategic and hands-on role where you'll lead the team, rally internal resources, and keep agencies and vendors moving in the right direction.

What You'll Be Doing:

GTM & Demand Generation

• Develop and execute integrated GTM, demand generation, and account-based marketing programs aligned with business priorities, target accounts, industries, and sales objectives.
• Define campaign audiences, messaging, channel strategies, budgets, timelines, conversion paths, and success measures.
• Partner with sales and business development teams on account targeting, outreach, lead follow-up, pipeline goals, and campaign optimization.
• Work with technology partners to develop and execute joint marketing and demand generation programs.
• Build content and campaign strategies that connect customer needs with Myridius capabilities and business outcomes.
• Own the strategy, roadmap, content, and ongoing optimization of the Myridius website as a key GTM and demand generation channel.
• Partner with internal teams and external agencies on website enhancements, UX, SEO, GEO, analytics, integrations, landing pages, conversion paths, and digital experience.
• Oversee the marketing technology ecosystem, including CRM, marketing automation, lead management, analytics, campaign workflows, and reporting.
• Partner with marketing and sales operations to improve data quality, segmentation, lead routing, attribution, and visibility into marketing performance.
• Evaluate tools, technology, and processes to improve marketing efficiency and effectiveness.
• Translate technology service offerings into clear, differentiated messaging focused on client challenges and business outcomes.
• Work with subject matter experts, writers, and designers to develop case studies, whitepapers, blogs, thought leadership, landing pages, presentations, and campaign assets.
• Develop sales enablement materials, including one-pagers, battlecards, outreach messaging, presentations, and campaign briefing packages.
• Ensure messaging and content are consistent across campaigns, website, sales materials, partner programs, and other client touchpoints.

Leadership & Performance

• Lead, mentor, and develop marketing team members while establishing priorities, accountability, and clear ownership.
• Manage internal resources, agencies, vendors, and technology partners to deliver high-quality work on time and within budget.
• Manage marketing budgets and resource allocation based on business priorities and expected return.
• Establish KPIs and reporting that connect marketing activity to engagement, qualified leads, pipeline contribution, and ROI.
• Present marketing strategy, performance, insights, and recommendations to executive and commercial leadership.
• Use data, market feedback, and sales input to continuously improve marketing programs and investment.

What You'll Bring to the Table

• Bachelor's degree in marketing, communications, business, or a related field, or equivalent professional experience.
• 10+ years experience in B2B marketing, preferably within technology consulting, IT services, SaaS, enterprise software, or a similar B2B technology environment.
• Demonstrated success developing and executing integrated GTM, demand generation, and account-based marketing strategies.
• Experience partnering with sales and executive leadership to align marketing with business priorities, client needs, and pipeline goals.
• Experience managing a B2B website and digital presence, including content, UX, conversion optimization, SEO, GEO, and analytics.
• Strong understanding of marketing technology, including CRM, marketing automation, lead management, analytics, attribution, and campaign platforms.
• Working knowledge of HubSpot, Salesforce, ZoomInfo, Google Analytics, website content management systems, and marketing automation.
• Strong writing, messaging, and storytelling skills, with the ability to simplify complex technical topics.
• Strong analytical, project management, and organizational skills with the ability to manage multiple initiatives, stakeholders, and deadlines.
• Experience managing budgets, vendors, agencies, and external resources.
• People management experience, with the ability to provide clear direction, feedback, and accountability.
• You communicate clearly, welcome feedback, and follow through on commitments.

A positive attitude and no drama. We run on collaboration and good vibes, not egos and eye-rolls. If you bring the energy of a reality TV reunion, this might not be the place for you.

Why This Role Matters

Marketing at Myridius is not just about creating campaigns or content. It is about building an integrated GTM engine that helps the business reach the right clients, create meaningful engagement, and turn marketing investment into growth.

If you enjoy setting strategy, connecting teams, improving how marketing works, and building programs that make a measurable difference, this role offers the opportunity to shape how Myridius goes to market and make a meaningful impact on the company’s growth.

What you'll do

• Develop and execute GTM, demand generation, and ABM campaigns.
• Partner with Sales, Pre-Sales, and Leadership teams to drive pipeline growth.
• Own and optimize the company website, digital experience, SEO, analytics, and marketing technology stack.
• Create compelling content, thought leadership, case studies, and sales enablement materials.
• Manage marketing operations, lead management, reporting, and campaign performance.
• Lead and mentor the marketing team while managing agencies, vendors, and budgets.

What you'll bring

• 10+ years of B2B marketing experience, preferably in IT Services, Consulting, SaaS, or Enterprise Technology.
• Strong expertise in GTM strategy, demand generation, ABM, and digital marketing.
• Experience working closely with Sales and Executive Leadership.
• Hands-on knowledge of CRM and marketing platforms such as Salesforce, HubSpot, Google Analytics, and ZoomInfo.
• Strong communication, storytelling, content creation, and stakeholder management skills.
• Experience leading teams, managing budgets, and driving measurable business outcomes.

AI Fluency Expected

At Myridius, we expect AI fluency across all roles. This means the ability to effectively and responsibly use AI-enabled tools to improve productivity, quality, analysis, decision-making, documentation, testing, delivery, and problem-solving within one's function. All candidates should be comfortable working with AI as a day-to-day enabler while applying sound judgment, critical thinking, and accountability for outcomes.

Good to Have

• Experience in technology consulting or IT services marketing.
• Knowledge of website UX, SEO, GEO, conversion optimization, and marketing automation.
• Experience with partner/co-marketing programs.
• Strong analytical and reporting capabilities.
• Ability to simplify complex technology solutions into customer-focused messaging.
• Experience with account-based marketing and pipeline attribution.