Blue Sparq Marketing – Senior Digital Performance Manager
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Job summary
Blue Sparq Marketing seeks a Senior Digital Performance Manager to lead digital strategy, execution, measurement, and optimization across client accounts. Hands-on role responsible for building, launching, managing, analyzing, troubleshooting, and optimizing digital programs with accountability from strategy through results.
The role requires understanding paid media, analytics, SEO, AEO, GEO, websites, and conversion strategy, with no direct reports at launch.
Qualifications
- Seven or more years of progressive digital marketing experience.
- At least four years of hands-on responsibility for analytics tracking and performance optimization.
- Experience managing multiple clients, accounts, brands or campaigns at the same time.
- Strong hands-on Google Ads experience, including setup keywords bidding, budgets tracking, optimization and reporting.
- Experience managing Meta advertising and working knowledge of LinkedIn Campaign Manager.
- Advanced working knowledge of Google Analytics 4 and Google Tag Manager.
- Strong working knowledge of Google Search Console.
- Experience using Microsoft Clarity or a similar heatmapping and session-recording tool.
- Experience establishing, validating and troubleshooting events and conversion tracking.
- Strong understanding of attribution full-funnel measurement campaign tracking and data limitations.
- Experience with technical SEO, on-page SEO content optimization and organic performance reporting.
- Working knowledge of AEO/GEO and AI-driven search.
- Experience improving websites, landing pages, forms and conversion paths.
- Working experience with WordPress or another widely used CMS.
- Strong client-facing communication presentation and documentation skills.
- Ability to turn performance data into clear decisions and specific actions.
- Good judgment about when to handle work directly and when to bring in a specialist.
Responsibilities
- Own analytics tracking and reporting across assigned client accounts.
- Configure, maintain, troubleshoot, and validate Google Analytics 4 and Google Tag Manager.
- Monitor Google Search Console for indexing, crawling and issues.
- Use Microsoft Clarity or similar to evaluate website behavior.
- Establish and maintain event tracking, conversion actions, pixels, UTMs.
- Build dashboards and reports linking performance to client goals.
- Translate data into practical recommendations and communicate limitations.
Skills
Tools
Job description
Employment Type: Full-time
Location: Minnesota-based or remote within the United States
Reports To: VP Strategy and Client Success
Salary Range: $100,000 to $125,000 based on experience
Blue Sparq Marketing is a woman-owned, Minnesota-based agency built for leaders who want real growth without more marketing noise. We help businesses simplify, clarify, and amplify their marketing across every touchpoint. Our team brings strategy and execution together across branding, content, campaigns, websites, digital performance, HubSpot, and marketing operations.
We primarily work with growing organizations in manufacturing and professional services. Our clients count on us to make marketing clearer, more connected, and more effective.
We are looking for a Senior Digital Performance Manager to lead digital strategy, execution, measurement, and optimization across a variety of client accounts.
This is a senior, hands-on individual contributor role. You will personally build, launch, manage, analyze, troubleshoot, and optimize digital programs. You may coordinate with developers or specialized contractors when needed, but you will remain accountable for the work from strategy through implementation and results.
We need someone who understands how paid media, analytics, SEO, AEO, GEO, websites, and conversion strategy work together. This role has no direct reports at launch and is not designed for someone who only creates strategy or facilitates the work of others.
- Analytics tracking and reporting
- Own the accuracy and reliability of analytics and conversion tracking across assigned client accounts
- Configure maintain troubleshoot and validate Google Analytics 4 and Google Tag Manager
- Monitor Google Search Console for search visibility indexing crawling and technical issues
- Implement and use Microsoft Clarity or similar tools to evaluate website behavior
- Establish and maintain event tracking conversion actions pixels UTMs and campaign measurement standards
- Diagnose tracking issues as websites forms campaigns and conversion paths change
- Build dashboards and reports that connect performance to client goals
- Translate data into practical recommendations while clearly communicating data limitations
- SEO AEO GEO and website performance
- Develop SEO strategies covering technical health on-page optimization content search intent authority and conversion
- Conduct or oversee keyword research competitive reviews website audits and organic performance analysis
- Identify issues involving crawlability indexation metadata internal linking redirects duplicate content structured data site architecture and page performance
- Build practical strategies for answer engine optimization generative engine optimization and AI-driven search
- Recommend improvements to schema FAQs content structure reviews listings backlinks and other authority signals
- Evaluate websites as lead-generation and business-development tools
- Improve landing pages forms calls to action navigation and conversion paths
- Make routine website and content updates within WordPress or similar platforms
- Create clear requirements for developers and review completed work for accuracy
- *Advanced website development is not required. You should understand how websites work, feel comfortable making routine updates, recognize when something is wrong, and communicate clearly with technical partners.
- Paid media and campaign performance
- Develop digital strategies based on each client’s goals audiences sales process budget and market
- Plan launch manage and optimize campaigns across Google Ads, Meta and LinkedIn
- Manage paid search, paid social, remarketing, display, Performance Max and other appropriate campaign types
- Build campaign structures keyword plans audiences budgets bid strategies and testing plans
- Monitor lead volume, lead quality, conversion rates, cost efficiency and return on advertising investment
- Identify wasted spend and shift budget toward the strongest opportunities
- Partner with copywriters and designers on campaign messaging, creative, landing pages and offers
- Connect campaign performance to qualified leads opportunities, applications, appointments, or sales
- Client and agency ownership
- Present strategies campaign plans audit findings results and recommendations directly to clients
- Explain complex performance and technical issues in language clients and teammates can understand
- Investigate meaningful changes in traffic rankings conversions lead volume cost and campaign performance
- Set realistic expectations around budgets timelines testing data quality and results
- Manage multiple clients campaigns priorities and deadlines without losing the details
- Work closely with account leaders, strategists, project managers, copywriters, designers, developers and contractors
- Contribute to proposals scopes campaign plans and new-business conversations
- Identify scope gaps, capacity issues and specialist needs before they create delivery problems
- Help improve Blue Sparq’s standards for paid media analytics, SEO/AEO, reporting, website optimization and quality assurance
- Use AI and automation thoughtfully to improve research analysis, reporting, documentation and delivery
These qualifications are non-negotiable for the role
- Seven or more years of progressive digital marketing experience
- At least four years of hands-on responsibility for analytics tracking and performance optimization
- Experience managing multiple clients, accounts, brands or campaigns at the same time
- Strong hands-on Google Ads experience, including setup keywords bidding, budgets tracking, optimization and reporting
- Experience managing Meta advertising and working knowledge of LinkedIn Campaign Manager
- Advanced working knowledge of Google Analytics 4 and Google Tag Manager
- Strong working knowledge of Google Search Console
- Experience using Microsoft Clarity or a similar heatmapping and session-recording tool
- Experience establishing, validating and troubleshooting events and conversion tracking
- Strong understanding of attribution full-funnel measurement campaign tracking and data limitations
- Experience with technical SEO, on-page SEO content optimization and organic performance reporting
- Working knowledge of AEO/GEO and AI-driven search
- Experience improving websites, landing pages, forms and conversion paths
- Working experience with WordPress or another widely used CMS
- Strong client-facing communication presentation and documentation skills
- Ability to turn performance data into clear decisions and specific actions
- Good judgment about when to handle work directly and when to bring in a specialist
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