Manager, Digital Marketing

Essen Healthcare; Northern, New York (KY, NY); Hybrid; USD 90,000 - 120,000; Full time

Job summary

Essen Health Care seeks a Digital Marketing Manager to build a data-driven marketing organization that scales brands and drives patient acquisition in New York City. You will lead AI-enabled campaigns, collaborate with cross-functional teams, and manage content calendars across email and digital channels.

You will leverage AI tools to optimize copy, creativ e assets, and reporting while staying ahead of digital marketing trends and healthcare platform innovations.

Qualifications

• Bachelor's degree in marketing/media or related field.
• 3–5 years of digital marketing experience, agency or client-side.
• Experience using CRM tools like Salesforce, Google Ads and Meta Business Suite.
• Experience managing end-to-end customer marketing campaigns.
• Strong project management skills and proactive work habits.

Responsibilities

• Own the organic and paid digital marketing calendar and ensure timely execution.
• Collaborate with agencies and vendors to develop multi-channel campaigns.
• Leverage AI-powered tools to improve campaign execution, content creation, targeting, and reporting.
• Integrate AI tools (ChatGPT, Gemini, Claude, Canva AI etc.) for copywriting, ideation, and content creation.
• Identify opportunities with leadership to improve marketing operations and patient acquisition strategies.

Skills

Digital marketing

Social media management

Project management

Campaign management

Automation / AI awareness

Education

Bachelor's degree in marketing/media

Tools

Salesforce

Google Ads

Meta Business

AI tools

Job description

Overview

Essen Health Care is the largest privately held, multispecialty medical group in New York, providing high-quality, compassionate care to some of the state's most vulnerable and underserved residents.

Founded in 1999, we've grown from a single primary care office into a network of 50+ locations offering urgent care, primary care and specialty services, from women's health to endocrinology and psychiatry. We also provide nursing home support, care management, and in-home care through our Essen House Calls program. Guided by a Population Health model, our team of 500+ providers deliver care in-person, at home, or via telehealth, ensuring patients get the support they need when and where they need it.

We're looking for talented, motivated individuals to join our growing team. Whether you're a medical provider, administrator, or operations professional, there's a career here for you. Join us in making a real difference in the health of our community.

Job Summary

Position Title: Digital Marketing Manager

Position Summary: Essen Health Care is building a digitally driven Marketing organization that leverages data, Ai-enabled workflows, and full-funnel campaign strategies to scale our Brands, strengthen consideration, and convert communities into lifelong patients New York City.

Responsibilities

What you'll do

• Own the Organic marketing calendar and ensure the timely execution of campaigns, coordinating with cross-functional teams to meet deadlines.
• Work with agency partners and other vendors to develop and execute digital marketing campaigns that support awareness and growth initiatives across Essen Health Care brands.
• Leverage AI-powered marketing tools and platforms to improve campaign execution, content creation, audience targeting, workflow efficiency, reporting, and creative development.
• Utilize AI tools such as ChatGPT, Gemini, Claude, Canva AI, Adobe, Meta AI tools, or similar technologies to assist with copywriting, campaign ideation, social media content creation, creative resizing, basic video editing, reporting summaries, and marketing automation workflows.
• Collaborate with leadership to identify opportunities where AI can improve marketing operations, streamline workflows, and support scalable patient acquisition strategies.
• Stay informed on emerging AI trends, digital marketing technologies, and platform innovations relevant to healthcare marketing.
• Own and develop existing customer email content calendar leveraging Salesforce Marketing Cloud.
• Remain flexible to accommodate additional tasks and strategic initiatives as directed by leadership.

Qualifications

What We’re Looking For

• Bachelors degree in marketing/ media focused
• Experience using CRM Tools i.e. Salesforce, Google Ads, Meta Business, Ai and creating agents
• 3-5 years of experience in digital marketing at an Agency or Client side. Social Media community management a plus.
• Experience managing end-to-end current customer marketing campaigns.
• Strong project management skills and ability to work proactively.

Equal Opportunity Employer

Essen Health care is proud to be an equal opportunity employer, and we seek candidates who desire to work in and serve an ethnically diverse population