Assistant Vice President, Marketing & Communication

Essen Health Care; New York (NY); On-site; USD 180,000 - 240,000; Full time

Job summary

Essen Health Care is seeking an experienced Assistant VP of Marketing & Communications to own the brand for Intention Health Care and Essen Clinical Partners. This senior leader will drive brand identity, positioning, and presence across channels, with end-to-end responsibility for marketing across two divisions.

The role requires 8+ years in marketing, including 3+ years in leadership, and healthcare experience. Location is New York with executive-level collaboration and hands-on execution.

Qualifications

• 8+ years of progressive marketing experience with 3+ years in a senior leadership role.
• Healthcare experience preferred: managed care, value-based care, care management, or physician-facing services.
• Proven ability to build and manage a brand across patients, providers, health plans, and community partners.
• Strong analytical capabilities to source, evaluate, and use data for strategy.
• Excellent communication to translate complex programs into clear messages.
• Experience owning marketing budgets with accountability for results.
• Collaborative, executive-level presence with hands-on work ethic.

Responsibilities

• Define and own brand strategy for Intention Health Care and Essen Clinical Partners within the Essen ecosystem.
• Lead integrated marketing plans across advertising, social, events, earned media, and digital presence for both divisions.
• Recruit, manage, and develop marketing staff; own full marketing budget across divisions.
• Define a marketing performance framework and use data to optimize resource deployment.
• Pursue thought leadership opportunities and build relationships with industry media.
• Oversee collateral and digital properties; ensure on-brand, compliant materials and content.
• Partner with cross-functional teams to ensure aligned marketing across programs and markets.

Skills

Marketing leadership

Analytics

Budget ownership

Strategic communications

Cross-functional collaboration

Job description

Overview

Essen Health Care is the largest privately held, multispecialty medical group in New York, providing high-quality, compassionate care to some of the state’s most vulnerable and underserved residents.

Founded in 1999, we’ve grown from a single primary care office into a network of 50+ locations offering urgent care, primary care and specialty services, from women’s health to endocrinology and psychiatry. We also provide nursing home support, care management, and in-home care through our Essen House Calls program. Guided by a Population Health model, our team of 500+ providers deliver care in-person, at home, or via telehealth, ensuring patients get the support they need when and where they need it.

We’re looking for talented, motivated individuals to join our growing team. Whether you’re a medical provider, administrator, or operations professional, there’s a career here for you. Join us in making a real difference in the health of our community.

Job Summary

Essen Health Care is a growing, PE-backed, mission-driven organization at the intersection of value-based care, complex care management, and community health — with operations across NY, NJ, MA, PA, OH, and TX and vision to expand beyond. Within the Essen Health Care ecosystem is Intention Health Care is a home-based primary care and care management MSO, and Essen Clinical Partners, a full-service medical group staffing nursing homes across metro NYC.

We are seeking an experienced Assistant VP of Marketing & Communications to own the brand for Intention and Essen Clinical Partners — its identity, positioning, and presence across all channels and audiences. This senior leader will have end-to-end responsibility for the marketing function across both divisions, requiring both strategic vision and a genuine willingness to execute.

Responsibilities

Brand Strategy & Identity

• Own the brand strategy for Intention Health Care and Essen Clinical Partners — narrative, visual identity, and positioning within the Essen ecosystem — and maintain standards across all internal and external touchpoints.
• Lead integrated marketing plans covering advertising, social media, events, earned media, and digital presence for both Intention Health Care and Essen Clinical Partners; coordinate communications for program launches, partnerships, and milestones across both divisions.

Team Leadership & Budget Management

• Recruit, manage, and develop marketing staff (excluding sales and account personnel) supporting both Intention Health Care and Essen Clinical Partners; own the full marketing budget across advertising, sponsorships, social, and PR for both divisions — with direct accountability for consumer advertising outcomes.

Analytics & Performance Management

• Define and maintain a marketing performance framework — the right KPIs across channels, audiences, and programs — and use data to continuously evaluate and optimize resource deployment.
• Source and apply market, competitive, and consumer data to sharpen strategy; translate findings into clear, actionable recommendations for senior leadership.

Thought Leadership & Industry Presence

• Identify and pursue speaking engagements, conference presentations, CME development, publications, and other opportunities to elevate Intention's credibility in value-based and complex care.
• Build and maintain relationships with industry media, trade publications, and key opinion leaders.

Collateral, Content & Digital

• Own all marketing collateral — patient and provider-facing materials, sales assets, one-pagers, and presentations — ensuring everything is current, compliant, and on-brand.
• Own the Intention Health Care and Essen Clinical Partnerwebsites and all digital properties: strategy, content, UX, and ongoing performance.

Cross-Functional Leadership

• Partner with Business Development, clinical, operations, and compliance across Intention Health Care and Essen Clinical Partners to ensure consistent, aligned marketing across programs, geographies, and partnerships.
• Serve as the primary internal communications coordinator — ensuring the right messages reach the right audiences when Intention or Essen Clinical Partners launches programs or enters new markets.

Qualifications

Required

• 8+ years of progressive marketing experience, with 3+ years in a senior leadership role.
• Healthcare experience required — managed care, value-based care, care management, or physician-facing services strongly preferred.
• Proven ability to build and manage a brand across multiple stakeholder audiences: patients, providers, health plans, and community partners.
• Strong analytical capabilities — able to source, evaluate, and use data to assess performance and direct marketing strategy.
• Strong communicator — able to translate complex clinical and operational programs into clear, compelling messages.
• Experience owning marketing budgets with direct accountability for results; excellent organizational and project management skills.
• Collaborative, executive-level presence with the drive to do hands-on work.

Preferred

• Experience in a multi-entity structure (MSO, IPA, ACO, or health system); familiarity with Medicare Advantage, Medicaid managed care, or value-based payment models.
• Prior thought leadership experience: CME development, journal publication, or conference programming.
• Dual experience marketing to consumer (patient) and B2B (provider, health plan) audiences; NYC market knowledge a plus.

Equal Opportunity Employer

Essen Health care is proud to be an equal opportunity employer, and we seek candidates who desire to work in and serve an ethnically diverse population.