Digital Marketing Team Lead (Union, NJ)

Neuropath Healthcare Solutions; Union (NJ); On-site; USD 85,000 - 110,000; Full time

Job summary

Neuropath Behavioral Healthcare is seeking a Digital Marketing Team Lead to guide the daily digital strategy and oversee a team of interns and junior marketers.

You will drive content, social media, SEO, campaigns, and analytics while implementing automation and AI tools to improve efficiency and consistency across all channels.

Qualifications

• Bachelor's degree or equivalent practical experience.
• 2–3 years digital marketing experience.
• 2–3 years leadership or team-leading experience.
• Experience training interns or junior team members.
• Strong knowledge of social media, SEO, analytics and campaigns.
• Experience with marketing automation and AI marketing tools.
• Excellent written and verbal communication.
• Strong organizational and project management skills.
• Ability to manage multiple projects and deadlines.

Responsibilities

• Lead daily digital marketing activities, campaigns, and content initiatives.
• Develop and manage social media, website, SEO, and digital content strategies.
• Create, schedule, publish, and oversee engaging content.
• Lead and support interns and entry-level team members.
• Assign tasks, monitor deadlines, review work, and provide coaching.
• Implement marketing automation, AI tools, and emerging technologies.
• Monitor trends, platform updates, audience engagement, and campaign performance.
• Analyze website, SEO, social media, and campaign metrics and report.
• Maintain brand messaging and professional standards across channels.
• Research audiences, keywords, competitors, and opportunities.
• Develop SOPs, templates, workflows, content calendars.
• Identify opportunities to improve reach, engagement, and leads.

Skills

Digital marketing strategy

Team leadership

Content management

SEO/Analytics

Campaign management

Project management

Mentoring interns

Education

Bachelor's degree or equivalent

Tools

Marketing automation

AI marketing tools

Google Analytics

CRM

CMS

Job description

At Neuropath Behavioral Healthcare, we are committed to delivering accessible, client-centered behavioral healthcare services through innovative, technology-driven approaches. As our organization continues to grow, we are seeking a Digital Marketing Team Lead to help strengthen our digital presence, expand audience engagement, and support the development of a high-performing digital marketing team.

Position Summary

We are seeking an experienced and highly motivated Digital Marketing Team Lead to lead the day-to-day execution of our digital marketing initiatives while supporting and developing a team of interns and entry-level digital marketing professionals.

The Digital Marketing Team Lead will serve as a hands-on working leader, combining strategic thinking with strong execution skills. This individual will oversee digital content, social media, SEO, digital campaigns, analytics, marketing automation, and online brand presence while helping establish efficient, technology-enabled workflows.

The ideal candidate is comfortable working with current digital marketing technologies, AI-powered tools, automation platforms, analytics systems, and emerging digital trends. The Team Lead will also provide guidance, training, quality control, and workflow support to interns and entry-level team members.

Key Responsibilities

• Lead daily digital marketing activities, campaigns, and content initiatives.
• Develop and manage social media, website, SEO, and digital content strategies.
• Create, schedule, publish, and oversee engaging text, image, and video content.
• Lead and support interns and entry-level digital marketing team members.
• Assign tasks, monitor deadlines, review work, and provide coaching and feedback.
• Implement marketing automation, AI tools, and emerging technologies to improve efficiency.
• Monitor digital trends, platform updates, audience engagement, and campaign performance.
• Analyze website, SEO, social media, and campaign metrics and prepare performance reports.
• Maintain consistent brand messaging, visual identity, and professional standards across digital channels.
• Research target audiences, keywords, competitors, and emerging marketing opportunities.
• Develop and improve SOPs, templates, workflows, and content calendars.
• Identify opportunities to improve digital reach, engagement, lead generation, and overall marketing effectiveness.

Qualifications

• Bachelor's degree in Marketing, Digital Media, Communications, Business, or a related field, or equivalent practical experience.
• 2-3 years of digital marketing experience.
• 2-3 years of leadership, team-lead, supervisory, or project-lead experience.
• Experience training, mentoring, or coordinating interns or entry-level team members.
• Strong knowledge of social media marketing, SEO, content strategy, analytics, and digital campaign management.
• Experience with marketing automation and digital marketing technologies.
• Familiarity with AI-powered marketing and productivity tools.
• Strong written and verbal communication skills.
• Excellent organizational, analytical, and project-management skills.
• Ability to manage multiple projects and deadlines independently.

Preferred Skills

Experience with:

• Marketing automation platforms
• AI and generative AI tools
• Google Analytics and SEO tools
• CRM and lead-management systems
• Website/content management systems
• Graphic design and video editing tools
• Digital advertising and reporting platforms

Employment Structure

This position is temp-to-hire. Following successful completion of the initial 90-day employment period, the position may transition to full-time employment based on performance, organizational needs, and management approval.