Manager, Digital Marketing

Frontage Laboratories, Inc; Exton (Chester County); Hybrid; USD 60,000 - 100,000; Full time

Job summary

An established industry player is seeking a Digital Marketing Manager to enhance its online presence. In this dynamic role, you will develop and implement innovative digital marketing strategies across various channels, including social media, email, and SEO. Collaborating with diverse teams, you'll optimize campaigns, analyze performance metrics, and drive customer engagement. This position offers an exciting opportunity to make a significant impact in a growing organization that values creativity and analytical thinking. Join a forward-thinking team dedicated to excellence in the pharmaceutical and life sciences sectors.

Benefits

Health Insurance

Dental Insurance

401(k) Plan

Disability Insurance

Life Insurance

Qualifications

• 5+ years of experience in B2B digital marketing.
• Proven experience managing SEO/SEM and email campaigns.

Responsibilities

• Develop and execute comprehensive digital marketing strategies.
• Measure and report campaign performance against goals.

Skills

B2B Digital Marketing

SEO/SEM

Google Ads

Email Marketing

Social Media Management

Analytical Skills

Communication Skills

Creative Thinking

Education

Bachelor's Degree in Marketing or Business

Tools

Google Analytics

WordPress CMS

Salesforce

Adobe Creative Suite

SEMrush

Job description

If you are unable to complete this application due to a disability, contact this employer to ask for an accommodation or an alternative application process.

Manager, Digital Marketing

Full Time Exton, PA, US

9 days ago Requisition ID: 1737

Digital Marketing Manager

Title: Digital Marketing Manager

Location: Exton, PA (On Site or Hybrid)

Reports to: Executive VP, Global Sales, Marketing & Project Management

Frontage Laboratories Inc. is an award-winning, publicly listed (HKSE), full-service CRO/Contract Research Organization operating over 25 state-of-the-art laboratories across North America, Italy, and China. Our core competencies include drug metabolism, pharmacokinetics/pharmacodynamics (PK/PD), safety and toxicology, bioanalytical services, chemistry and manufacturing controls for drug development, and early phase clinical trials to support pharmaceutical and biotechnology products.

Position/Job Summary:

The ideal candidate will be responsible for maintaining a brand’s online presence by developing, implementing, and executing a comprehensive digital marketing strategy. Collaborating with all business unit leaders, the candidate will plan digital marketing campaigns across website, SEO/SEM, email, social media, and display advertising. They will also maintain our social media presence across all digital channels and measure/report on the performance of all digital marketing campaigns.

• Plan and execute digital marketing campaigns leveraging social media networks, Google Ads, website content, and email marketing to deliver a cohesive marketing message.
• Maintain consistent brand messaging across all platforms.
• Manage and optimize the global website, improving design, traffic, and content.
• Develop strategies to drive traffic, increase engagement, generate leads, and enhance user experience.
• Optimize Chatbot platform.
• Develop email blast campaigns targeting key customers, working with sales operations on execution and tracking.
• Increase share of voice on social media platforms by designing, building, and maintaining our social media presence.
• Measure and report campaign performance against goals (ROI and KPIs).
• Utilize analytical tools to evaluate customer experience across digital channels.
• Collaborate with agencies and vendors.
• Work with IT to optimize the intranet.
• Drive development and placement of digital ads and support marketing material publication and tracking.

Education, Experience & Skills Required:

• Bachelor’s degree in marketing or business required.
• At least 5 years of experience in B2B digital marketing required.
• Experience with WordPress CMS required.
• Proven experience managing SEO/SEM, marketing databases, email, social media, and display advertising campaigns.
• Strong knowledge of analytics tools (e.g., Google Analytics, SEMrush).
• Experience setting up and optimizing Google Ads campaigns.
• E-mail marketing and drip campaign experience.
• Salesforce or CRM experience is desirable.
• Knowledge of Pharmaceutical, Medical Device, Life Science, CRO, or CMO industry is a plus.
• SharePoint experience is a plus.
• Graphic design skills with Adobe Creative Suite are highly desirable.
• Strong writing, communication, and copywriting skills.
• Highly organized with attention to detail.
• Creative, process-driven thinker.
• Strong analytical and data-driven skills.

Salary and Benefits:

Frontage Laboratories offers a competitive compensation and benefits package, including health and dental insurance, a 401(k) plan, disability insurance, and life insurance.

Frontage Laboratories Inc. is an equal opportunity employer. All qualified applicants will receive consideration without regard to race, religion, color, national origin, sex, sexual orientation, gender identity, age, veteran status, disability, or other protected categories.