Digital Marketing Manager - Affiliate Marketing

HighLevel; Dallas (TX); Remote; USD 60,000 - 100,000; Full time

Job summary

An innovative company is seeking a Digital Marketing Manager to lead and execute impactful marketing campaigns. This role involves strategizing and optimizing multi-channel campaigns, particularly in affiliate marketing, to drive customer engagement and growth. You will analyze key performance metrics, collaborate with cross-functional teams, and innovate marketing workflows to enhance efficiency. Join a dynamic team that values creativity and collaboration, and make a significant impact on the digital landscape for a diverse range of clients. If you're a strategic thinker with a passion for marketing, this is the perfect opportunity for you.

Qualifications

• 5+ years of experience in digital marketing with a focus on affiliate campaigns.
• Strong analytical skills to monitor and optimize campaign performance.

Responsibilities

• Develop and optimize multi-channel marketing campaigns for customer acquisition.
• Monitor key metrics like ROAS, CPA, and CTR to improve performance.

Skills

Digital Marketing

Affiliate Marketing

Campaign Management

Data Analysis

Customer-Centric Marketing

Education

Bachelor's degree in Marketing

Equivalent experience

Tools

Google Analytics

Marketing Automation Platforms

Project Management Software

Job description

About Us

HighLevel is a cloud-based, all-in-one white-label marketing and sales platform that empowers marketing agencies, entrepreneurs, and businesses to elevate their digital presence and drive growth. We are proud to support a global and growing community of over 2 million businesses, from marketing agencies to entrepreneurs to small businesses and beyond. Our platform empowers users across industries to streamline operations, drive growth, and crush their goals. HighLevel processes over 15 billion API hits and handles more than 2.5 billion message events every day. Our platform manages 470 terabytes of data distributed across five databases, operates with a network of over 250 microservices, and supports over 1 million domain names.

Our People

With over 1,500 team members across 15+ countries, we operate in a global, remote-first environment. We are building more than software; we are building a global community rooted in creativity, collaboration, and impact. We take pride in cultivating a culture where innovation thrives, ideas are celebrated, and people come first, no matter where they call home.

Our Impact

Every month, our platform powers over 1.5 billion messages, helps generate over 200 million leads, and facilitates over 20 million conversations for the more than 2 million businesses we serve. Behind those numbers are real people growing their companies, connecting with customers, and making their mark - and we get to help make that happen.

Learn more about us on our YouTube Channel or Blog Posts

Who You Are

We’re looking for a Digital Marketing Manager who brings a mix of strategy, hands-on campaign execution, and marketing expertise. This role requires someone who understands the nuances of building marketing workflows, creating effective campaigns, and driving results across various channels.

The ideal candidate is a strategic thinker with proven experience in crafting, implementing, and optimizing digital marketing campaigns with a specialty in Affiliate marketing that achieve measurable results. You are highly organized, results-driven, and collaborative, with a strong ability to manage campaigns, workflows, and cross-functional communication. Your marketing knowledge will play a key role in guiding the team to execute successful campaigns aligned with our business objectives.

What You'll Be Doing:

• Plan and Executive Campaigns: Develop, execute, and optimize multi-channel marketing campaigns to drive customer acquisition, retention, and engagement. Ensuring that all campaigns going out the door have a real strategy in place.
• Analyze and Optimize: Monitor key campaign metrics such as ROAS, CPA, and CTR, providing actionable insights to improve performance and ROI.
• Workflow Development: Establish, manage, and refine marketing workflows that streamline campaign execution and enhance efficiency.
• Affiliate Collaboration: Partner with the affiliate team to develop and execute high-impact campaigns that drive trial signups and affiliate acquisition.
• Content Oversight: Guide content creation to ensure consistent marketing best practices are being implemented.
• Innovate and Lead: Stay updated on industry trends, emerging technologies, and marketing best practices to innovate and refine our strategies.
• Performance Reporting: Prepare and present campaign performance reports, highlighting key successes and areas for improvement.
• Customer-Centric Marketing: Serve as an advocate for our customers, ensuring marketing campaigns are relevant, engaging, and aligned with their needs.

What You'll Bring:

• Bachelor's degree in Marketing, Business, or a related field (or equivalent experience).
• 5+ years of experience in digital marketing, with a focus on affiliate campaign strategy, execution, and optimization.
• Proven track record of managing and scaling successful marketing campaigns across Google Ads, Facebook Ads, email, and other digital channels.
• Strong analytical skills and the ability to use data to inform decisions.
• Proficiency in tools such as Google Analytics, marketing automation platforms, and project management software.
• Exceptional organizational skills with a knack for managing multiple campaigns simultaneously.
• Strategic thinker with a customer-first mentality.
• Detail-oriented, creative, and adaptable in a fast-paced environment.
• Collaborative leader with excellent communication and interpersonal skills.

EEO Statement

The company is an Equal Opportunity Employer. As an employer subject to affirmative action regulations, we invite you to voluntarily provide the following demographic information. This information is used solely for compliance with government recordkeeping, reporting, and other legal requirements. Providing this information is voluntary and refusal to do so will not affect your application status. This data will be kept separate from your application and will not be used in the hiring decision.

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