Manager, Digital - Atlanta City FC

AWPFC, LLC; Atlanta (GA); On-site; USD 90,000 - 130,000; Full time

Job summary

AMB Sports & Entertainment in Atlanta is seeking a Manager, Digital to lead day-to-day strategy, management and optimization of Atlanta City FC's owned digital platforms, including the club website, email marketing, landing pages and other digital products. This role drives fan acquisition, engagement and conversion using data and audience insights.

You will coordinate with internal teams and external vendors to deliver accurate, measurable digital experiences.

Qualifications

• Bachelor’s degree required.
• 5+ years in digital media or related field.
• Experience managing owned digital platforms (websites/CMS, email marketing).
• Working knowledge of CRM systems and first-party data.
• Experience coordinating with digital vendors and agencies.
• Excellent written and verbal communication; strong organizational skills.
• Willing to work non-traditional hours including weekends/evenings/holidays.

Responsibilities

• Lead digital platforms & fan experience across owned assets.
• Manage website, CMS, landing pages and campaigns.
• Support development of app/mobile experiences and ensure accuracy of digital properties.
• Establish KPIs and use data to guide audience strategy and optimization.
• Collaborate with internal teams and external vendors on digital initiatives.
• Oversee email marketing, CRM and audience development efforts.

Skills

Digital platforms

CRM systems

Audience development

Project management

Communication skills

Multi-project management

Education

Bachelor's degree

Tools

CMS

Analytics tools

Email marketing platforms

Vendor management tools

Job description

At the Blank Family of Businesses, our Core Values drive our culture, guide our decisions, and make our organization a great place to work.

GIVE BACK TO OTHERS

Recognize that the well-being of business cannot be separated from the well-being of society. Join in our ongoing efforts to give back through time, talents, labor and financial commitment.

LEAD BY EXAMPLE

Demonstrate an entrepreneurial spirit that supports our culture and vision. Take full advantage of our empowerment philosophy by offering suggestions, making decisions and taking responsibility for actions. Stand up for your convictions and vocalize your opinions.

INNOVATE CONTINUOUSLY

Constantly seek new ways to improve results and move above and beyond what seems possible. Demonstrate non-stop reinvention. Do not let unnecessary bureaucracy kill innovation. Implement high quality, new processes, products, services, or solutions that meet or exceed the needs and expectations of our customers.

PUT PEOPLE FIRST

Demonstrate understanding that people are the center, the heartbeat of any successful enterprise. Build rapport and trust by demonstrating sensitivity and respect for others. Empower and listen to associates because they are our number-one source for information and ideas. Invest time and resources in developing associates’ skills and assisting them in managing their careers.

LISTEN AND RESPOND

Listen to internal and external customers (fans, grantees, players, associates, vendors, partners) to understand what they need. View customer needs as golden opportunities that, when creatively addressed, will enhance our competitive edge and the environment in which we all work and professionally grow. Dedicate the needed resources, time and energy to creating lasting value for all customers.

INCLUDE EVERYONE

Our individual differences make our organization more valuable. Value diverse ideas, experiences, skills, work styles and backgrounds. Harness individual differences to create a competitive advantage and better support our partners. Encourage others to accept and capitalize on diversity.

Position Summary

The Manager, Digital will lead the day-to-day strategy, management and optimization of Atlanta City FC's owned digital platforms, including the club website, email marketing, landing pages and other emerging digital products. This role will help drive fan acquisition, engagement, and conversion while using data and audience insights to continually improve the digital fan experience. The ideal candidate is a highly organized digital operator with experience managing websites, email platforms, CRM-connected campaigns, analytics, and digital vendors. They are comfortable owning multiple platforms and projects simultaneously while ensuring digital experiences are accurate, efficient, measurable, and aligned with broader business goals. This role requires strong project management skills to integrate with the Blank Family of Businesses digital departments, shared-service teams, web developers, agencies and digital vendors. This position will report directly to the Director, Digital & Social Media, working closely with other leaders in marketing, programming, sales and sponsorships, agencies and media partners to steer strategic planning and day-to-day execution.

Roles and Responsibilities

• Lead digital platforms & fan experience
  • Manage and optimize the club website and CMS.
  • Coordinate digital product updates, landing pages, and campaign destinations.
  • Support development and optimization of club app/mobile experiences.
  • Ensure digital properties remain accurate, current, and aligned with brand and business priorities.
  • Establish performance goals and take an insight-based approach to audience identification, digital strategy, and optimization.
  • Stay up to date with current technologies and trends in digital platforms, web technologies, audience tools, and emerging applications.
  • Partner with AMBSE shared services and external vendors on platform development, integrations and larger digital initiatives.
  • Support and develop a Digital Coordinator.
• Manage email, CRM & audience development
  • Manage email marketing strategy and day-to-day execution in collaboration with CRM resources.
  • Develop segmentation and audience journeys supporting acquisition, engagement and retention.
  • Build and maintain forms, landing pages and other fan data-capture experiences.
  • Partner with Ticketing and Marketing on lead generation and conversion campaigns.
  • Identify opportunities to grow the club's fan database.
• Oversee analytics & optimization
  • Establish and track digital KPIs across web, email and campaign activity.
  • Monitor website traffic, conversion behavior, and audience trends.
  • Manage campaign tagging/UTM standards and digital attribution workflows.
  • Develop reporting that translates digital performance into actionable recommendations.
  • Partner with Business Intelligence & data teams to improve audience insights and measurements.
• Digital campaign & ticket revenue support
  • Be the relationship owner for external digital marketing agencies and partners.
  • Develop and execute a plan that supports ticket sales, lead generation, and conversion through digital channels.

Minimum Qualifications

• Bachelor's degree required.
• 5+ years of relevant experience in digital media, audience development, or related field.
• Demonstrated experience managing owned digital platforms, including websites/CMS, email marketing and digital campaign destinations.
• Working knowledge of CRM systems, audience segmentation, first-party data collection, and fan/customer journey development.
• Experience developing or supporting landing pages, forms, lead-generation initiatives and other digital acquisition tools.
• Experience managing digital vendors, agencies or technology partners preferred.
• Strong written and verbal communication skills with the ability to translate digital performance and audience insights into clear recommendations.
• Attention to detail and ability to manage multiple projects on varying timelines.
• Self-starter with strong organizational and collaboration skills.
• Able and willing to work non-traditional hours including weekends, evenings and holidays as needed.

AMB Sports & Entertainment is part of the Blank Family of Businesses comprised of the National Football League’s Atlanta Falcons, Major League Soccer’s Atlanta United FC, Mercedes-Benz Stadium, PGA TOUR Superstore, AMB West, TGL’s Atlanta Drive Golf Club and Atlanta City FC.

About Atlanta Falcons

The Atlanta Falcons are a professional American football club and member of the National Football League (NFL). The team’s headquarters and practice facility are located on a 50-acre site in Flowery Branch, Georgia. The Falcons’ NFL expansion franchise was awarded in 1965 and acquired by current owner Arthur M. Blank in 2002. Under Blank’s leadership, the Falcons have become one of the League’s premier teams on and off the field, playing their home games at Mercedes-Benz Stadium. For more information, visit www.atlantafalcons.com, and follow @AtlantaFalcons.

About Atlanta United

Atlanta United joined Major League Soccer in 2017 and won the 2018 MLS Cup in just its second season, the earliest an expansion team has won the title since 1998. The club has set multiple league records including season tickets sales (36,000-plus), single-season average (53,002) and total home attendance (901,033). Owned by Arthur M. Blank, Atlanta United plays its home matches at Mercedes-Benz Stadium. For more information about Atlanta United, including how to purchase season tickets, visit: www.atlutd.com, and follow @ATLUTD.

About Atlanta Drive GC

Atlanta Drive GC became one of the six founding members of TGL in August of 2023 and will participate in the inaugural season of TGL beginning in January of 2024. Atlanta Drive GC is owned by businessman and philanthropist Arthur M. Blank and is part of AMB Sports and Entertainment (AMBSE), which is comprised of the National Football League’s Atlanta Falcons, Major League Soccer’s Atlanta United FC, Mercedes-Benz Stadium, Atlanta Drive Golf Club, and PGA TOUR Superstore.

About Mercedes-Benz Stadium

Opened in August 2017, Mercedes-Benz Stadium is a world‑class sports and entertainment venue in downtown Atlanta and home to the National Football League’s Atlanta Falcons and Major League Soccer’s Atlanta United. The multi‑purpose stadium was named the 2019 Sports Facility of the Year and is host to major sports and entertainment events, including the 2026 World Cup, the 2018 and 2025 College Football Playoff National Championships, the 2018 MLS Cup, and Super Bowl LIII. Mercedes-Benz Stadium is the first professional sports stadium in North America to achieve LEED Platinum Certification and the first stadium worldwide to achieve TRUE Platinum Certification for zero waste by the United States Green Building Council. Mercedes-Benz Stadium is proud to be collaborating with naming rights partner Mercedes-Benz and thirteen founding partners including Coca‑Cola, Equifax, The Home Depot, Novelis, SCANA Energy, Truist, IBM, Georgia Power, American Family Insurance, Global Payments, Ticketmaster, and Delta Airlines. To learn more about Mercedes-Benz Stadium visit www.mercedesbenzstadium.com. Follow us on Facebook, Instagram and Twitter.

About the Home Depot Backyard

The Home Depot Backyard, Atlanta’s #BestBackyard, is an 11- acre multi‑use greenspace in the heart of downtown, adjacent to Mercedes-Benz Stadium, that is full of unique opportunities for the local community and visitors alike. Serving the Atlanta community since 2018, the Home Depot Backyard provides a broad spectrum of programming for all audiences and has hosted a wide array of community events while also serving as the premier parking and tailgating destination for the Atlanta Falcons (NFL), Atlanta United (MLS), and other stadium events. The Home Depot Backyard focuses on three key pillars - Arts and Culture, Health and Wellness, and Inspired Learning - through offering a variety of activities from daily fitness classes to one-of-a-kind events focused on uplifting the community. To learn more about The Home Depot Backyard, visit thehomedepotbackyard.com or follow us at @thdbackyard on Facebook, Instagram, Twitter, and Tik Tok.

About Atlanta City FC

Atlanta City FC is Atlanta’s new expansion franchise in the National Women’s Soccer League, which will begin play in 2028. Atlanta City FC is owned by Arthur M. Blank, owner and chairman, Blank Family of Businesses, and is part of AMB Sports and Entertainment (AMBSE) comprised of the National Football League’s Atlanta Falcons, Mercedes-Benz Stadium, Major League Soccer’s Atlanta United FC, Atlanta Drive GC of TGL, WTGL Atlanta and PGA TOUR Superstore. To learn more about Atlanta City FC, visit www.atlcty.com