Senior Brand Communications and Media Relations Specialist

AMB Sports & Entertainment, LLC; Atlanta (GA); On-site; USD 65,000 - 90,000; Full time

Job summary

AMB Sports & Entertainment is seeking a communications professional to develop and execute traditional and social media strategies in support of our diverse portfolio of sports and entertainment brands. You will build relationships with local, national and international media, craft strategic plans, and manage executive communications to amplify AMBSE stories.

Reporting to the Vice President – Corporate and Marketing Communications, you will lead multi-channel campaigns, coordinate content for

Qualifications

• Bachelor’s degree required.
• 2–3 years of professional experience in a communications setting.
• Experience with sports or sports/entertainment a plus.

Responsibilities

• Develop integrated strategic communications plans in coordination with VP and larger team.
• Establish and maintain relationships with media and influencers.
• Project management to include strategy, planning, execution, budget management in coordination with VP.
• Write, coordinate and service all content materials for media purposes to include press releases/announcements, video, photos, written materials, etc.
• Build and maintain robust as well as targeted media lists.
• Proactive media outreach and story placement locally, nationally and internationally.
• Fulfillment of incoming media requests.
• Partner and collaborate with cross-departmentally with communications professionals and department leadership to support media outreach and event execution needs.
• Logistical and content support for outbound executive communications.
• Accompany members of executive management to media events.
• Coordinate and maintain website content/Media Hub.
• Media reporting for milestone initiatives across AMBSE.
• Media event planning and execution.

Skills

Media relations

Strategic communications

Social media execution

Content development

Press outreach

Project management

Written communication

Oral communication

Strategic thinking

Team collaboration

Education

Bachelor’s degree

Job description

At the Blank Family of Businesses, our Core Values drive our culture, guide our decisions, and make our organization a great place to work.

GIVE BACK TO OTHERS

Recognize that the well-being of business cannot be separated from the well-being of society. Join in our ongoing efforts to give back through time, talents, labor and financial commitment.

LEAD BY EXAMPLE

Demonstrate an entrepreneurial spirit that supports our culture and vision. Take full advantage of our empowerment philosophy by offering suggestions, making decisions and taking responsibility for actions. Stand up for your convictions and vocalize your opinions.

INNOVATE CONTINUOUSLY

Constantly seek new ways to improve results and move above and beyond what seems possible. Demonstrate non-stop reinvention. Do not let unnecessary bureaucracy kill innovation. Implement high quality, new processes, products, services, or solutions that meet or exceed the needs and expectations of our customers.

PUT PEOPLE FIRST

Demonstrate understanding that people are the center, the heartbeat of any successful enterprise. Build rapport and trust by demonstrating sensitivity and respect for others. Empower and listen to associates because they are our number-one source for information and ideas. Invest time and resources in developing associates’ skills and assisting them in managing their careers.

LISTEN AND RESPOND

Listen to internal and external customers (fans, grantees, players, associates, vendors, partners) to understand what they need. View customer needs as golden opportunities that, when creatively addressed, will enhance our competitive edge and the environment in which we all work and professionally grow. Dedicate the needed resources, time and energy to creating lasting value for all customers.

INCLUDE EVERYONE

Our individual differences make our organization more valuable. Value diverse ideas, experiences, skills, work styles and backgrounds. Harness individual differences to create a competitive advantage and better support our partners. Encourage others to accept and capitalize on diversity.

Position Summary

This individual reports to the Vice President – Corporate and Marketing Communications and will develop and execute traditional and social media strategy and project management to support the objectives of the various businesses that make up AMB Sports and Entertainment. This individual will be counted on to establish, grow and nurture productive relationships with local, national and international media; develop strategic communications plans; tell AMBSE stories through traditional media platforms; orchestrate media events; fulfill media requests; pitch and place enterprise stories; and support all facets of executive communications in support of AMBSE’s most senior leadership. Additionally, this position will be counted on to own and lead projects from start to finish.

Roles and Responsibilities

• Develop integrated strategic communications plans in coordination with VP and larger team
• Establish and maintain relationships with media and influencers
• Project Management to include strategy, planning, execution, budget management in coordination with VP.
• Write, Coordinate and service all content materials for media purposes to include press releases/announcements, video, photos, written materials, etc.
• Build and maintain robust as well as targeted media lists
• Proactive media outreach and story placement locally, nationally and internationally
• Fulfillment of incoming media requests
• Partner and collaborate with cross-departmentally with communications professionals and department leadership to support media outreach and event execution needs
• Logistical and content support for outbound executive communications
• Accompany members of executive management to media events
• Coordinate and maintain website content/Media Hub
• Media reporting for milestone initiatives across AMBSE
• Media event planning and execution

Qualification Requirements

• Bachelor’s degree required
• Demonstrated success in proactive media outreach (story development and placement), social media execution and production of quality media materials
• 2-3 years of professional experience in a communications setting; i.e., PR agency, in-house communications department, etc.
• Experience with sports or sports/entertainment a plus

Required Skills

• Excellent oral and written communication skills
• Understanding of primary social media platforms
• Excellent time management skills
• Ability to manage multiple projects at once while collaborating with a team and other relevant business leaders
• Experience with communications and social media measurement
• Content development experience
• Ability to think strategically
• Possess an entrepreneurial mindset and collaborative spirit
• Exhibit AMBSE Core Values: Listen and Respond, Include Everyone, Innovate Continuously, Give Back to Others, Put People First

AMB Sports & Entertainment is part of the Blank Family of Businesses comprised of the National Football League’s Atlanta Falcons, Major League Soccer’s Atlanta United FC, Mercedes-Benz Stadium, PGA TOUR Superstore, AMB West, TGL’s Atlanta Drive Golf Club and Atlanta City FC.

About Atlanta Falcons

The Atlanta Falcons are a professional American football club and member of the National Football League (NFL). The team’s headquarters and practice facility are located on a 50-acre site in Flowery Branch, Georgia. The Falcons’ NFL expansion franchise was awarded in 1965 and acquired by current owner Arthur M. Blank in 2002. Under Blank’s leadership, the Falcons have become one of the League’s premier teams on and off the field, playing their home games at Mercedes-Benz Stadium. For more information, visit www.atlantafalcons.com, and follow @AtlantaFalcons.

About Atlanta United

Atlanta United joined Major League Soccer in 2017 and won the 2018 MLS Cup in just its second season, the earliest an expansion team has won the title since 1998. The club has set multiple league records including season tickets sales (36,000-plus), single-season average (53,002) and total home attendance (901,033). Owned by Arthur M. Blank, Atlanta United plays its home matches at Mercedes-Benz Stadium. For more information about Atlanta United, including how to purchase season tickets, visit: www.atlutd.com, and follow @ATLUTD.

About Atlanta Drive GC

Atlanta Drive GC became one of the six founding members of TGL in August of 2023 and will participate in the inaugural season of TGL beginning in January of 2024. Atlanta Drive GC is owned by businessman and philanthropist Arthur M. Blank and is part of AMB Sports and Entertainment (AMBSE), which is comprised of the National Football League’s Atlanta Falcons, Major League Soccer’s Atlanta United FC, Mercedes-Benz Stadium, Atlanta Drive Golf Club, and PGA TOUR Superstore.

About Mercedes-Benz Stadium

Opened in August 2017, Mercedes-Benz Stadium is a world-class sports and entertainment venue in downtown Atlanta and home to the National Football League’s Atlanta Falcons and Major League Soccer’s Atlanta United. The multi-purpose stadium was named the 2019 Sports Facility of the Year and is host to major sports and entertainment events, including the 2026 World Cup, the 2018 and 2025 College Football Playoff National Championships, the 2018 MLS Cup, and Super Bowl LIII. Mercedes-Benz Stadium is the first professional sports stadium in North America to achieve LEED Platinum Certification and the first stadium worldwide to achieve TRUE Platinum Certification for zero waste by the United States Green Building Council. Mercedes-Benz Stadium is proud to be collaborating with naming rights partner Mercedes-Benz and thirteen founding partners including Coca-Cola, Equifax, The Home Depot, Novelis, SCANA Energy, Truist, IBM, Georgia Power, American Family Insurance, Global Payments, Ticketmaster, and Delta Airlines. To learn more about Mercedes-Benz Stadium visit www.mercedesbenzstadium.com. Follow us on Facebook, Instagram and Twitter.

About the Home Depot Backyard

The Home Depot Backyard, Atlanta’s #BestBackyard, is an 11-acre multi-use greenspace in the heart of downtown, adjacent to Mercedes-Benz Stadium, that is full of unique opportunities for the local community and visitors alike. Serving the Atlanta community since 2018, the Home Depot Backyard provides a broad spectrum of programming for all audiences and has hosted a wide array of community events while also serving as the premier parking and tailgating destination for the Atlanta Falcons (NFL), Atlanta United (MLS), and other stadium events. The Home Depot Backyard focuses on three key pillars - Arts and Culture, Health and Wellness, and Inspired Learning - through offering a variety of activities from daily fitness classes to one-of-a-kind events focused on uplifting the community. To learn more about The Home Depot Backyard, visit thehomedepotbackyard.com or follow us at @thdbackyard on Facebook, Instagram, Twitter, and Tik Tok.

About Atlanta City FC

Atlanta City FC is Atlanta’s new expansion franchise in the National Women’s Soccer League, which will begin play in 2028. Atlanta City FC is owned by Arthur M. Blank, owner and chairman, Blank Family of Businesses, and is part of AMB Sports and Entertainment (AMBSE) comprised of the National Football League’s Atlanta Falcons, Mercedes-Benz Stadium, Major League Soccer’s Atlanta United FC, Atlanta Drive GC of TGL, WTGL Atlanta and PGA TOUR Superstore. To learn more about Atlanta City FC, visit www.atlcty.com