Director, Digital Activation - B2B (Contract)

Adelphi Group; New York (NY); On-site; USD 142,000 - 177,000; Full time

Job summary

OMD, Cannes Lions 2024 Media Network of the Year, is seeking a digital specialist with strong programmatic and direct media expertise to drive campaigns for global clients in a fast-paced environment.

You will apply data-driven insights across channels, lead activation and optimization, partner with SMEs, and contribute to thought leadership while expanding programmatic and direct buying opportunities.

Qualifications

• 8+ years in digital with programmatic and direct media skills.
• Deep technical expertise on data and digital.
• Provides omnichannel perspective and cross-channel know-how.
• Strong technical knowhow with high level strategy and creative tactics.
• Be proactive in sharing marketplace updates with clients.

Responsibilities

• Campaign Planning and Execution.
• Evaluate campaign strategy and optimizations; develop learnings and post-mortems.
• Support activation team with IO partnership evaluation, planning, and execution.
• Drive media activation thought leadership with the SME.
• Focus on programmatic innovation and champion the program.
• Lead campaigns and expand programmatic and direct buying opportunities.

Skills

Digital programmatic

Direct media

Technical knowhow

Omnichannel

Strategic thinking

Job description

Agency

Omd

Job Function

Non Standard Job Profiles

Job Subfunction

Contingent

Job Description

We are OMD, Cannes Lions 2024 Media Network of the Year, RECMA’s Best-Performing Media Network Globally, and COMvergence’s #1 Global Agency Network. As the world’s largest media network, with more than 12,000 people working in over 100 countries, we excel at making better decisions, faster. By combining innovation, creativity, empathy, and evidence, we help clients move faster, reach further, and take smarter risks in a world full of opportunities

We pride ourselves on being a people-obsessed, outcomes-focused business that applies evidence and data-based solutions, married with the practice of empathy, to drive performance and growth. When working with our clients, we put ourselves in the shoes of the consumer in order to see the world through their eyes. We focus on finding greater empathy with the consumer so as to uncover insights and opportunities that deliver more valued and valuable connections.

What You Can Expect

Our success is underwritten by our core principles:

• Dynamic diversity.Bringing diversity of perspective, skillset, and background, as well as the mix of ages, genders, ethnicities, skillsets & backgrounds.
• Radical collaboration.Connecting a diverse group of people through instinctive structures,skillsand mindsets.
• Rapid prototyping. Fostering a mindset of curiosity in which our people are always building, testing,evolvingand retesting hypotheses.

All of which is underpinned by a commitment to total transparency.

Qualifications

• 8+ experience in digital with heavy programmatic and direct media skills – equal parts technically savvy and strategic
• Deep Technicalexpertiseon all things data and digital.
• Providesomni-channel perspective andknow-how. While a core deep digitalexpertiseis critical, be able to apply across channels to off/online mediums
• Comes from a place of core/native Digital and data centricity.
• Strong technical knowhow/implementation as well as high level strategy and creative tactics as well as vertical/horizontal (across mediums, marketingetc.)
• Passionate about changes in the marketplace and eager to share updates regularly to inform clients and be a ‘go-to’ resource on allthingsmedia
• Highly responsive to crucial demands/requests

Responsibilities

• Campaign Planning and Execution
• Provideadditionalvalue within self-serve DSP partners through the evaluation of campaign strategy, optimizations,reportingand measurement provided by the DSP partners; delve into campaign setup in-platform; and develop learnings and opportunities for future campaigns (post-mortems)
• Support activation team with direct IO partnership evaluation, planning, and execution.
• Drive media activation thought leadership within the holistic process in partnership with theSME.
• Focus on programmatic innovation and be a champion for the program.
• Support agency partners and activation team in building strong holistic campaigns.
• Expand programmatic (PMP, PG) and direct buying opportunities as applicable by campaign.
• Review ofnew solutionsand partners as applicable.
• Lead Roadmap, Learning Agenda and Engagement Modelfor the Programmatic and Direct channels
• Supports programmatic adoption across the agency.
• Updates SME on new developments across advertiser operating models.
• Help toidentifyand lead/pilot innovative opportunities (e.g.advanced TV, cross-channel planning, etc.).
• Co-Lead partner QBRs and bi-annual programmatic program reviews.
• Responsible for growing the programmatic knowledge and skill set across OMD.
• Works infacilitatingtraining and knowledgeshareacross IM & agency with SMEcounterpart.

#Li-NR1

$3500/week

Omnicom’s policy requires employees to work in the office for a minimum of three days a week, unless additional in-office days are directed by their agency or manager. Our objective is to increase this requirement over time, and many of our agencies as well as Omnicom’s corporate group already require five days of in-office attendance.

Omnicom is committed to hiring and developing exceptional talent. We agree that talent is uniquely distributed, and we’re focused on developing inclusive teams that can bring the best solutions to everything we do. We strongly believe that celebrating what makes us different makes us better together. Join us—we look forward to getting to know you. We will process your personal data in accordance with our Recruitment Privacy Notice.

Link to Recruitment Privacy Notice: https://www.omc.com/privacy-notice

For US Job Seekers

It is the policy of Omnicom and any of its affiliates to provide equal employment opportunities to all employees and applicants for employment without regard to race, religion, color, ethnic origin, gender, gender identity, age, marital status, veteran status, sexual orientation, disability, or any other basis prohibited by applicable federal, state, or local law. EOE/AA/M/D/V/F.