Manager, Digital Activation

Adelphi Group; Dallas (TX); On-site; USD 50,000 - 95,000; Full time

Job summary

Hearts & Science, part of Omnicom, seeks a Manager on our Digital Activation team to develop plans and execute digital buys, ensuring pacing and performance align with client goals.

You will lead plan development, manage budgets, and mentor a team while leveraging DV360, other DSPs, and BI tools to optimize campaigns.

Qualifications

• 3-5 years in media planning with expert digital buying knowledge.
• Hands-on DSP experience in DV360 and at least one other DSP (TTD or Amazon DSP).
• Strong leadership and client relationship skills.
• Proficiency in MS Excel and campaign workflow tools.
• Experience with large data sets and third-party verification tools.

Responsibilities

• Day-to-Day Leadership: secondary lead for plan development, digital buys, pacing/performance optimization, client interaction, and team management.
• Strategic Direction: build strategic frameworks aligned with client goals, direct multi-touchpoint strategies, and own consumer insights.
• Operations & Implementation: oversee campaign activation, budget management, and the Digital Activation Process to ensure efficiency.
• Client & Team Management: lead client communications, foster partnerships, and mentor the team with a proactive, hands-on approach.
• Platform & Technical Expertise: lead campaign design, determine buying paths (manual/programmatic), and implement BI tools/new capabilities.
• Process Management: oversee billing, reconciliation, and ensure proper use of 3rd party tools.

Skills

Media planning

Digital buying

DSP experience

Leadership

Client relations

Tools

DV360

TTD

Amazon DSP

Prisma

Excel

IAS

Job description

Agency

Hearts & Science

Job Function

Media

Job Subfunction

Media Planning and Buying

Job Description

Overview

As a Manager on our Digital Activation team, you will play a key role in developing plans and executing digital buys by ensuring that pacing, performance and the Digital Activation Process is activated correctly across the area of responsibility is the primary focus of this job.

Responsibilities

• Day-to-Day Leadership: Serve as the secondary lead for plan development, digital buy execution, pacing/performance optimization, client interaction, and team management.




• Strategic Direction: Build strategic frameworks aligned with client business goals, direct multi-touchpoint strategies, and own consumer insights.




• Operations & Implementation: Oversee campaign activation, budget management, and the Digital Activation Process to ensure efficiency.




• Client & Team Management: Lead client communications, foster partnerships, and mentor the team with a proactive, hands-on approach.




• Platform & Technical Expertise: Lead campaign design, determine buying paths (manual/programmatic), and implement Business Intelligence tools/new capabilities.




• Process Management: Oversee billing, reconciliation, and ensure proper use of 3rd party tools.

Qualifications

• Experience: 3-5 years in media planning with expert digital buying knowledge and hands‑on DSP experience in DV360 and a working knowledge in at least one other DSP: (TTD or Amazon DSP)




• Leadership & Communication: Experience managing teams and client relationships, with strong communication skills for cross‑functional collaboration.




• Technical Skills: Proficient in MS Excel and campaign workflow tools like Prisma.




• Analytical Skills: Experience managing large data sets and 3rd party verification tools (e.g., IAS).




• Attributes: Ability to self‑manage, handle multiple priorities, and pay strong attention to detail.

$50,000 - $95,000

Omnicom’s policy requires employees to work in the office for a minimum of three days a week, unless additional in‑office days are directed by their agency or manager. Our objective is to increase this requirement over time, and many of our agencies as well as Omnicom’s corporate group already require five days of in‑office attendance.

Omnicom is committed to hiring and developing exceptional talent. We agree that talent is uniquely distributed, and we’re focused on developing inclusive teams that can bring the best solutions to everything we do. We strongly believe that celebrating what makes us different makes us better together. Join us—we look forward to getting to know you. We will process your personal data in accordance with our Recruitment Privacy Notice.

Link to Recruitment Privacy Notice: https://www.omc.com/privacy-notice

For US Job Seekers:

It is the policy of Omnicom and any of its affiliates to provide equal employment opportunities to all employees and applicants for employment without regard to race, religion, color, ethnic origin, gender, gender identity, age, marital status, veteran status, sexual orientation, disability, or any other basis prohibited by applicable federal, state, or local law. EOE/AA/M/D/V/F.