Director, Digital Activation

OMLUS Hearts and Science LLC; United States; Hybrid; USD 90,000 - 215,000; Full time

Job summary

Hearts & Science in the United States is seeking a Director of Digital to lead day-to-day digital buys, guide a cross-functional team, and ensure pacing, performance, and activation processes across the portfolio.

The role emphasizes strategic insight, data-driven storytelling, and mentorship of junior staff, with a preference for experience across programmatic channels and emerging media platforms. This position offers a hybrid work model with office presence required.

Qualifications

• 7+ years in programmatic execution, planning and activation.
• Experience leading programmatic teams and managing client programs.
• Knowledge of RTB, DSPs, SSPs, and ad-tech ecosystems.
• Experience with multi-channel digital advertising (search/social) is a plus.

Responsibilities

• Develop long-term execution plans aligned with client objectives.
• Extract insights from data and tell the story to clients.
• Lead programmatic team, allocate resources and supervise juniors.
• Present strategic and tactical plans to clients and internal teams.
• Forecast, budget, pace, campaign creation and optimization.
• Identify expansion opportunities for campaigns.

Skills

Programmatic execution

Leadership

Digital advertising

Client storytelling

Budgeting & pacing

Job description

Agency: Hearts & Science Job Function: Media Job Subfunction: Performance Media Job Description: Director, Digital

The Director plays a key role as the day-to-day lead for executing the digital buys. Being the leader across the team and ensuring that pacing, performance and the Digital Activation Process is activated correctly across the area of responsibility is the primary focus of this job. A positive attitude and willingness to roll up your sleeves is also critical to get the job done. Experience working with across several media channels is preferred and a curiosity in emerging media platforms.

Responsibilities

• Demonstrate strategic insight to develop long term execution plans from client’s stated business objectives, implement those plans, and achieve key metrics (KPIs) as defined by the client
• Analytical ability to extract insight/actions from data and relate the "story" back to client’s business goals
• Organizational and leadership capabilities to assign resources, track progress, assist in execution and consistently plan programs through supervision of junior team members
• Effectively presenting strategic and tactical plans to clients, staff, and internal teams
• Provide regular insight and training to challenge and develop junior team members
• Facilitate and manage forecasting, budgeting, and pacing, campaign creation and optimization
• Understanding of business concepts and client objectives to identify campaign expansion opportunities

Qualifications

• 7+ years of work experience; recent and proven experience in programmatic execution/planning and activation required; other digital advertising, such as search and/or social, is a plus
• Actively optimize and manage client programmatic strategy ensuring micro and macro goals are hit; this includes owner/partnership of DSP/SSP vetting and selection
• Accountable to daily programmatic team operations and campaign excellence
• Effectively manage and lead all programmatic team members
• Identify and test new programmatic channels and products, highlighting client value in results and sharing across client team and organization
• Identify training and development needs of client team and broader functional team
• Instill best practices, processes, methodologies, and frameworks for client team and broader functional team; work with team members to ensure they are being used
• In depth knowledge of the online advertising industry including ad technology solutions; RTB, DSP’s, SSP’s, advertising/publisher ecosystems, data privacy

90,000 - 215,000

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