Director, Digital Activation

Hearts & Science; New York (NY); On-site; USD 90,000 - 215,000; Full time

Job summary

Hearts & Science in New York, NY is seeking a Director, Digital to lead day-to-day execution of digital buys across multiple channels. You will drive pacing, performance, and ensure activation across the area of responsibility while guiding a collaborative team.

You will optimize programmatic strategies, manage client goals, and mentor junior staff. Strong experience in programmatic planning, DSP/SSP vetting, and data-driven storytelling are essential.

Qualifications

• 7+ years of work experience in programmatic execution/activation.
• Experience in managing programmatic strategy and vetting DSP/SSP partners.
• Ability to lead a team and present to clients.
• Knowledge of online advertising ecosystems and data privacy.

Responsibilities

• Develop long term execution plans from client objectives and hit KPIs.
• Extract insights from data and relate to client goals.
• Lead resources, supervise junior team members and plan programs.
• Present strategic and tactical plans to clients and internal teams.
• Provide regular insight and training to junior staff.
• Forecasting, budgeting, pacing, campaign creation and optimization.
• Identify campaign expansion opportunities.

Skills

Programmatic execution

Digital advertising

Leadership

Forecasting & budgeting

Campaign optimization

DSP/SSP vetting

Client relationship management

Job description

Agency

Hearts & Science

Job Function

Media

Job Subfunction

Performance Media

Job Description

Director, Digital

The Director plays a key role as the day-to-day lead for executing the digital buys. Being the leader across the team and ensuring that pacing, performance and the Digital Activation Process is activated correctly across the area of responsibility is the primary focus of this job. A positive attitude and willingness to “roll up your sleeves” is also critical to get the job done. Experience working with across several media channels is preferred and a curiosity in emerging media platforms.

Responsibilities

• Demonstrate strategic insight to develop long term execution plans from client’s stated business objectives, implement those plans, and achieve key metrics (KPI’s) as defined by the client
• Analytical ability to extract insight/actions from data and relate the “story” back to client’s business goals
• Organizational and leadership capabilities to assign resources, track progress, assist in execution and consistently plan programs through supervision of junior team members
• Effectively presenting strategic and tactical plans to clients, staff, and internal teams
• Provide regular insight and training to challenge and develop junior team members
• Facilitate and manage forecasting, budgeting, and pacing, campaign creation and optimization
• Understanding of business concepts and client objectives to identify campaign expansion opportunities

Qualifications

• 7+ years of work experience; recent and proven experience in programmatic execution/planning and activation required; other digital advertising, such as search and/or social, is a plus
• Actively optimize and manage client programmatic strategy ensuring micro and macro goals are hit; this includes owner/partnership of DSP/SSP vetting and selection
• Accountable to daily programmatic team operations and campaign excellence
• Effectively manage and lead all programmatic team members
• Identify and test new programmatic channels and products, highlighting client value in results and sharing across client team and organization
• Identify training and development needs of client team and broader functional team
• Instill best practices, processes, methodologies, and frameworks for client team and broader functional team; work with team members to ensure they are being used
• In depth knowledge of the online advertising industry including ad technology solutions; RTB, DSP’s, SSP’s, advertising/publisher ecosystems, data privacy

90,000 - 215,000

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90,000 - 215,000