Manager- CRM (NYX)

L'Oreal USA, Inc; El Segundo (CA); On-site; USD 92,000 - 128,000; Full time

Job summary

L'Oréal USA, Inc. for NYX Cosmetics in El Segundo, CA is seeking a Manager-CRM to lead the CRM lifecycle strategy across direct messaging, the NYX Access loyalty program, and data-driven campaigns.

You will manage email and SMS campaigns, drive loyalty initiatives, and collaborate with the US marketing team on product launches and cross‑functional campaigns while optimizing 1st‑party data collection and CRM analytics.

Qualifications

• Bachelor’s degree required.
• 3–7 years of CRM/Email/Loyalty program experience.
• Proficiency with Salesforce Marketing Cloud and analytics tools Tableau/GA.
• AI fluency to drive CRM efficiency and automation.

Responsibilities

• Lead CRM lifecycle strategy across direct messaging and loyalty programs.
• Manage email and SMS campaigns, A/B tests, and segmentation.
• Collaborate with NYX US marketing, product launches, and re-support campaigns.
• Drive 1st‑party data collection and media integration for targeting.
• Oversee agency partners and cross‑functional CRM tooling adoption.

Skills

Salesforce Marketing Cloud

AI fluency

Communication

Project management

CRM strategy

Education

Bachelor's Degree

Tools

Tableau

Google Analytics

Job description

Role: Manager- CRM

Brand: NYX Cosmetics

Location: El Segundo, CA

Who We Are

For more than a century, L'Oreal has devoted its energy, innovation, and scientific excellence solely to one business: Beauty. Our goal is to offereach and everyperson around the world the best of beauty in terms of quality, efficacy, safety, sincerity and responsibility to satisfy all beauty needs and desires in their infinite diversity. At L'Oreal, our Digital team is an opportunity to be at the center of L'Oreal's digital transformation. We are determined to be pioneers in the new beauty tech world, and by incorporating digital into everything that we do, we are creating a better relationship with our consumers. When beauty and tech collide, the impossible can happen! Come join our dynamic team!

What You'll Do

Lead, drive, and execute NYX Professional Makeup's CRM lifecycle strategy across direct messaging, the NYX Access loyalty program, data acquisition, promotional planning, cross-functional campaigns, and media integration

Key Responsibilities

• Direct Message Marketing: Manage email and launch/manage SMS messaging, execute A/B tests and optimize segmentation.
• Loyalty Program (NYX Access): Drive the Access loyalty program, design exclusive perks/events, develop member-only campaigns, and oversee day-to-day platform support.
• Campaign Collaboration: Collaborate closely with the NYX US marketing team, including category marketing and social media, to support major product launches and re-support campaigns.
• Acquisition & Media Integration: Drive 1st-party data collection (on-site and retail); partner with paid media teams to integrate CRM data for custom audience targeting.
• Promotion Strategy: Collaborate with commercial teams to build and execute the promotional calendar.
• Agency Management: Manage external agency partners to drive campaign efficiency and execution.
• Cross-Functional Collaboration: Partner with L'Oreal's DMI(Digital Marketing International)teams to adapt global strategies locally, collaborate with CDMO(Chief Digital & Marketing Office)on central tooling and data architectures, and implement CRM best practices across teams.
• Consumer Analytics: Monitor and report on campaign performance, customer growth, lifetime value, basket analysis, and loyalty trends using L'Oreal's 1st‑party database and Tableau/Google Analytics.

Required:

• Bachelor's Degree 3-7years' experience managing CRM/Email/Loyalty programs
• Proficiency with Salesforce Marketing Cloud or other ESPs, and analytics tools (Tableau, Google Analytics)
• AI fluency to drive operational support and efficiency for CRM initiatives;
• Strong communication and project management skills

Preferred:

E-commerce/digital marketing experience; strong cross-functional collaboration skills; passion for the Beauty/CPG industry.

Salary Range: 92-128k Base + Bonus