Director- US Marketing (NYX)

L'Oreal USA, Inc; El Segundo (CA); On-site; USD 128,000 - 180,000; Full time

Job summary

NYX Professional Makeup, part of L'Oreal USA, Inc., seeks a Director- US Marketing in El Segundo, CA to lead strategic marketing roadmaps for the NYX US portfolio. You will shape product strategy, collaborate with global and local teams, and drive 360 campaigns across major retailers.

The role demands 8–10+ years in beauty marketing, strong analytical skills, and proven leadership to grow market share and launch high-impact innovations in a fast-paced environment.

Qualifications

• 8-10+ years of progressive brand marketing experience within beauty, cosmetics, or FMCG.
• Bachelor's degree in marketing, Business, or a related field; MBA is a plus.
• Deep understanding of the US beauty consumer, digital culture, and social media trends.
• Proven track record of managing product categories and launching successful 360 marketing campaigns.
• Strong analytical skills with proficiency in retail data (NPD) and P&L management.
• Demonstrated ability to lead, inspire, and develop high-performing teams.
• Exceptional project management and cross-functional leadership skills in a fast-paced environment.

Responsibilities

• Lead strategic planning, development, and execution of marketing roadmaps for NYX US portfolio.
• Drive portfolio growth and market share by identifying key consumer trends and opportunities.
• Own the US category launch calendar from conception to execution.
• Oversee end-to-end product lifecycle from NPD to discontinuation and collaborate with Global Product Development.
• Manage COGS, forecasting accuracy, and inventory health with Demand Planning and Commercial teams.
• Spearhead 360-degree marketing campaigns with digital/social/influencer focus across NYX platforms.
• Collaborate with Integrated Marketing, PR, and Advocacy teams to maximize earned and paid media.
• Drive retail marketing and merchandising strategies across major US mass and specialty retailers.

Skills

Brand marketing

Strategic planning

Digital marketing

People leadership

Cross-functional leadership

Education

Bachelor's degree

MBA

Job description

Job Title: Director- US Marketing

Brand: NYX Professional Makeup

Location: El Segundo, CA (L'Oreal West Corporate Office)

Key Responsibilities

1. Strategic Vision & Category Leadership

• Lead the strategic planning, development, and execution of marketing roadmaps for assigned product categories within the NYX US portfolio.
• Drive portfolio growth and market share by identifying key consumer trends, white spaces, and commercial opportunities in the fast-paced indie/mass beauty landscape.
• Own the US category launch calendar from conception to execution, ensuring alignment with global brand guardrails and local commercial objectives.

2. Product Innovation & Lifecycle Management

• Oversee the end-to-end product lifecycle for assigned categories, from new product development (NPD) to discontinuation.
• Collaborate closely with Global Product Development, Supply Chain, and Packaging teams to deliver high-impact, trend-setting product innovations tailored to the US consumer.
• Manage COGS, forecasting accuracy, and inventory health in partnership with Demand Planning and Commercial teams.

3. 360 Campaigns & Digital-First Marketing

• Spearhead integrated 360-degree marketing campaigns with a strong digital, social-first, and influencer-led approach native to the NYX brand DNA.
• Partner with Integrated Marketing, PR, and Advocacy teams to maximize earned and paid media impact across platforms like TikTok, Instagram, and YouTube.
• Drive disruptive retail marketing and merchandising strategies across major US mass and specialty retail partners (e.g., Ulta Beauty, Target, CVS).

4. Data Analytics & Business Acumen

• Monitor and analyze US market data (NPD, Nielsen, social listening) to track campaign performance, retail sell-out, and competitor activity.
• Translate data insights into actionable strategies to optimize marketing spend, media mix, and promotional calendars.

5. People Management & Leadership

• Provides mentorship for other team members, fostering a culture of creativity, agility, and cross-functional collaboration.
• Act as a key liaison between the US local team, global brand teams, and US commercial sales leads.

Qualifications & Requirements

• Experience: 8-10+ years of progressive brand marketing experience within beauty, cosmetics, or fast-moving consumer goods (FMCG). Experience in makeup/color cosmetics is strongly preferred.
• Education: Bachelor's degree in marketing, Business, or a related field; MBA is a plus.
• Skills & Competencies:
  • Deep understanding of the US beauty consumer, digital culture, and social media trends.
  • Proven track record of managing product categories and launching successful 360 marketing campaigns.
  • Strong analytical skills with proficiency in retail data (NPD) and P&L management.
  • Demonstrated ability to lead, inspire, and develop high-performing teams.
  • Exceptional project management and cross-functional leadership skills in a fast-paced environment.

Salary Range: 128-180k base + Bonus