Manager- CRM (NYX)

L'oreal Usa; El Segundo (CA); On-site; USD 90,000 - 120,000; Full time

Job summary

L’Oréal USA is seeking a CRM/Email/Loyalty professional to lead lifecycle strategy across direct messaging, the NYX Access loyalty program, data acquisition, and cross‑functional campaigns.

You will collaborate with marketing teams, manage campaigns, and drive 1st‑party data initiatives while leveraging Tableau and Google Analytics to measure success.

Qualifications

• Bachelor’s degree and 3–7 years in CRM/email/loyalty.
• Proficiency with Salesforce Marketing Cloud or similar ESPs and analytics tools.
• Ability to use AI to support CRM operations and efficiencies.
• Strong communication and project management skills.

Responsibilities

• Direct Message Marketing: manage email and SMS, run A/B tests, optimize segmentation.
• Loyalty Program: drive NYX Access, design perks/events, develop member campaigns, provide platform support.
• Campaign Collaboration: work with NYX US marketing to support launches and re‑support campaigns.
• Acquisition & Media Integration: collect first‑party data, partner with paid media for targeting.
• Promotion Strategy: help build and execute the promotional calendar.
• Agency Management: guide external agencies for efficient campaign execution.
• Cross‑Functional Collaboration: align with DMI and CDMO teams on global/local CRM tooling and data architecture.
• Consumer Analytics: monitor performance, growth, value, basket analysis, loyalty trends; use 1st‑party data and Tableau/GA.

Skills

CRM marketing

Email marketing

Loyalty programs

Salesforce Marketing Cloud

Tableau

Google Analytics

AI fluency

Communication

Project management

Education

Bachelor's Degree

Tools

Salesforce Marketing Cloud

Tableau

Google Analytics

Job description

For more than a century, L’Oréal has devoted its energy, innovation, and scientific excellence solely to one business: Beauty. Our goal is to offereach and everyperson around the world the best of beauty in terms of quality, efficacy, safety, sincerity and responsibility to satisfy all beauty needs and desires in their infinite diversity. At L’Oréal, our Digital team is an opportunity to be at the center of L'Oréal's digital transformation. We are determined to be pioneers in the new beauty tech world, and by incorporating digital into everything that we do, we are creating a better relationship with our consumers. When beauty and tech collide, the impossible can happen! Come join our dynamic team!

What You’ll Do

Lead, drive, and execute NYX Professional Makeup’s CRM lifecycle strategy across direct messaging, the NYX Access loyalty program, data acquisition, promotional planning, cross-functional campaigns, and media integration

Key Responsibilities

• Direct Message Marketing: Manage email and launch/manage SMS messaging, execute A/B tests and optimize segmentation.
• Loyalty Program (NYX Access): Drive the Access loyalty program, design exclusive perks/events, develop member-only campaigns, and oversee day-to-day platform support.
• Campaign Collaboration: Collaborate closely with the NYX US marketing team, including category marketing and social media, to support major product launches and re-support campaigns.
• Acquisition & Media Integration: Drive 1st-party data collection (on-site and retail); partner with paid media teams to integrate CRM data for custom audience targeting.
• Promotion Strategy: Collaborate with commercial teams to build and execute the promotional calendar.
• Agency Management : Manage external agency partners to drive campaign efficiency and execution.
• Cross-Functional Collaboration: Partner with L’Oreal’s DMI(Digital Marketing International)teams to adapt global strategies locally, collaborate with CDMO(Chief Digital & Marketing Office)on central tooling and data architectures, and implement CRM best practices across teams.
• Consumer Analytics: Monitor and report on campaign performance, customer growth, lifetime value, basket analysis, and loyalty trends using L’Oréal’s 1st-party database and Tableau/Google Analytics.

Required:

• Bachelor’s Degree 3–7years' experience managing CRM/Email/Loyalty programs
• Proficiency with Salesforce Marketing Cloud or other ESPs, and analytics tools (Tableau, Google Analytics)
• AI fluency to drive operational support and efficiency for CRM initiatives;
• Strong communication and project management skills

Preferred:

Preferred: E-commerce/digital marketing experience; strong cross-functional collaboration skills; passion for the Beauty/CPG industry.