Director- US Marketing (NYX)

L'Oréal; El Segundo (CA); On-site; USD 128,000 - 180,000; Full time

Job summary

Director- US Marketing at L'Oréal's NYX Professional Makeup team in El Segundo, CA seeks a seasoned brand marketer to lead US portfolio strategy and growth.

You will own the US category roadmaps, drive 360° campaigns, and partner with global product, supply chain, and retail teams to deliver innovative, consumer-first products and robust P&Ls across major retailers.

Qualifications

• 8–10+ years of progressive brand marketing experience in beauty, FMCG
• Experience in makeup/color cosmetics preferred
• Bachelor’s degree in marketing, business, or related field; MBA is a plus
• Strong understanding of the US beauty consumer and social media trends
• Proven track record of launching 360° marketing campaigns

Responsibilities

• Lead strategic planning and execution of marketing roadmaps for the NYX US portfolio.
• Identify key consumer trends, white spaces, and opportunities to drive portfolio growth.
• Own the US category launch calendar from concept to execution.
• Oversee end-to-end product lifecycle from NPD to discontinuation.
• Collaborate with Global Product Development, Supply Chain, and Packaging on innovations.
• Manage COGS, forecasting accuracy, and inventory with cross-functional teams.
• Drive 360° campaigns with digital-first, influencer-led approaches.
• Partner with Integrated Marketing, PR, and Advocacy teams for media impact.
• Drive retail marketing strategies across major US mass and specialty retailers.

Skills

US beauty consumer

Digital culture

Social media trends

Campaign management

Retail analytics

P&L management

Team leadership

Cross-functional leadership

Education

Bachelor's degree

MBA

Job description

Job Title: Director- US Marketing

Brand: NYX Professional Makeup

Location: El Segundo, CA (L'Oreal West Corporate Office)

Key Responsibilities

• Strategic Vision & Category Leadership
• Lead the strategic planning, development, and execution of marketing roadmaps for assigned product categories within the NYX US portfolio.
• Drive portfolio growth and market share by identifying key consumer trends, white spaces, and commercial opportunities in the fast-paced indie/mass beauty landscape.
• Own the US category launch calendar from conception to execution, ensuring alignment with global brand guardrails and local commercial objectives.
• Product Innovation & Lifecycle Management
• Oversee the end-to-end product lifecycle for assigned categories, from new product development (NPD) to discontinuation.
• Collaborate closely with Global Product Development, Supply Chain, and Packaging teams to deliver high-impact, trend-setting product innovations tailored to the US consumer.
• Manage COGS, forecasting accuracy, and inventory health in partnership with Demand Planning and Commercial teams.
• 360° Campaigns & Digital-First Marketing
• Spearhead integrated 360-degree marketing campaigns with a strong digital, social-first, and influencer-led approach native to the NYX brand DNA.
• Partner with Integrated Marketing, PR, and Advocacy teams to maximize earned and paid media impact across platforms like TikTok, Instagram, and YouTube.
• Drive disruptive retail marketing and merchandising strategies across major US mass and specialty retail partners (e.g., Ulta Beauty, Target, CVS).
• Data Analytics & Business Acumen
• Monitor and analyze US market data (NPD, Nielsen, social listening) to track campaign performance, retail sell-out, and competitor activity.
• Translate data insights into actionable strategies to optimize marketing spend, media mix, and promotional calendars.
• People Management & Leadership
• Provides mentorship for other team members, fostering a culture of creativity, agility, and cross-functional collaboration.
• Act as a key liaison between the US local team, global brand teams, and US commercial sales leads.

Qualifications & Requirements

• Experience: 8–10+ years of progressive brand marketing experience within beauty, cosmetics, or fast-moving consumer goods (FMCG). Experience in makeup/color cosmetics is strongly preferred.
• Education: Bachelor’s degree in marketing, Business, or a related field; MBA is a plus.
• Skills & Competencies:
  • Deep understanding of the US beauty consumer, digital culture, and social media trends.
  • Proven track record of managing product categories and launching successful 360° marketing campaigns.
  • Strong analytical skills with proficiency in retail data (NPD) and P&L management.
  • Demonstrated ability to lead, inspire, and develop high-performing teams.
  • Exceptional project management and cross-functional leadership skills in a fast-paced environment.

Salary Range: 128-180k base + Bonus