Director- Brand Activation (NYX)

L'Oreal USA, Inc; El Segundo (CA); Hybrid; USD 128,000 - 180,000; Full time

Benefits offered by this job

Hybrid work policy

Flexible time off

VIP shop access to L'Oreal internal

Monthly mobile allowance

Learning & development opportunities

Employee resource groups

Wellness programs

Job summary

Director- Brand Activation at NYX Professional Makeup under L'Oreal USA, Inc. leads the long-term vision and GTM strategies across key omnichannel accounts, ensuring cohesive brand presence in-store and online.

The role collaborates with cross-functional teams to drive innovative activation plans and optimize retail performance. Hybrid work environment in El Segundo, CA, with responsibility for developing a high-performing activation team and delivering impactful campaigns that boost sell-out

Responsibilities

• Define long-term vision, GTM strategy, and national activation calendar for NYX PM across omnichannel accounts.
• Drive in-store assortment recommendations to maximize velocity and optimize placement for each retail partner.
• Lead end-to-end display planning and planogram execution to ensure best-in-class brand presence in-store and online.
• Direct M1 management for displays, samples, and special ops to guarantee flawless execution.
• Oversee disruptive brand activation plans including promotions, retail media initiatives, and innovation day presentations.
• Evaluate in-year brand and category performance and provide strategic recommendations to maximize sell-out and market share.
• Act as senior voice of the brand across business development, cross-functional teams, and key account meetings, championing the customer voice.
• Manage, mentor, and develop a high-performing team of brand activation professionals.

Job description

Job Title: Director- Brand Activation

Brand: NYX Professional Makeup

Location: El Segundo, CA

Mission:

For more than a century, L'Oreal has devoted its energy, innovation, and scientific excellence solely to one business: Beauty. Our goal is to offer each person around the world the best of beauty in terms of quality, efficacy, safety, sincerity, and responsibility to satisfy all beauty needs and desires in their infinite diversity.

At L'Oreal Consumer Products, our mission is to democratize the best of beauty, and for us, beauty has to be sustainable. Our division holds the world's #1 beauty brand with L'Oreal Paris, the #1 makeup brand with Maybelline New York, the #1 natural brand with Garnier, as well as NYX Professional Makeup.

Core Responsibilites:

• Lead and partner with Brand Activation Lead to define the long-term strategic vision, GTM strategy, and national activation calendar for NYX PM across key omnichannel accounts.
• Drive comprehensive account-specific in-store assortment recommendations to maximize velocity and drive both primary and secondary placement productivity tailored to each unique retail partner.
• Spearhead end-to-end display planning & execution and define the overarching planogram vision & merch execution to ensure best-in-class brand presence in-store and online.
• Direct M1 management (inclusive of displays, samples, and special operations/kits) to guarantee flawless operational and commercial execution.
• Oversee the development of disruptive brand activation plans, including promotional strategies, retail media initiatives, and high-stakes innovation day presentations.
• Drive continuous evaluation of in-year brand and category performance, providing strategic recommendations to commercial leads and category leaders to maximize sell-out and market share.
• Act as the senior voice of the brand across business development, cross-functional teams, and key account meetings, championing the voice of the customer in all strategic retail conversations.
• Manage, mentor, and develop a high-performing team of brand activation professionals.

Cross-Functional Leadership & Collaboration:

• Customer Marketing: Align all customer-facing activations and key account plans with core brand visions, equity guidelines, and overarching commercial priorities.
• Category Marketing: Bring retailer context to annual brand planning, media and activation calendar planning discussions
• Merch Ops: Partner closely with Merch Ops to ensure brand vision, planogram standards, and premium aesthetic execution are flawlessly translated into wall strategy and retail footprints.
• Creative Teams: Work with creative teams to guarantee uncompromised brand imagery across displays, digital touchpoints, and customer-facing assets.
• Consumer Promotions: Oversee the promotional roadmap, partnering with promo teams to design, execute, and analyze high-impact promotional strategies and special ops.

What's In It For You:

• Competitive Benefit Package, Salary Range (128-180k base salary), Medical, Dental, Vision, 401K, Pension Plan

• Hybrid Work Policy (3 Days in Office, 2 Days Work from Home)
• Flexible Time Off (Paid Company Holidays, Paid Vacation, Vacation Buy Program, Volunteer Time, Summer Fridays & More!)
• Access to Company Perks (VIP Access to L'Oreal's Internal Shop for Discounted Products, Monthly Mobile Allowance)
• Learning & Development Opportunities for Career Progression (Unlimited Access to E-learnings, Lunch & Learn Sessions, Mentorship Programs, & More!)
• Employee Resource Groups (Think Tanks and Innovation Squads)
• Access to Mental Health & Wellness Programs