Manager- CRM (NYX)

L'Oréal; El Segundo (CA); On-site; USD 92,000 - 128,000; Full time

Job summary

L’Oréal, NYX Cosmetics division in El Segundo, CA, is seeking aManager-CRM to lead NYX Professional Makeup’s CRM lifecycle across direct messaging, loyalty programs, and data-driven campaigns. You’ll work with cross-functional teams to optimize acquisition, retention, and engagement while leveraging first-party data to drive personalized experiences.

The role emphasizes proficiency with ESPs, analytics tools, and AI-enabled CRM operations, with collaboration across marketing, media, and global

Qualifications

• Bachelor’s degree required with 3–7 years’ experience in CRM/email/loyalty programs.
• Proficiency with Salesforce Marketing Cloud or other ESPs, and analytics tools (Tableau, Google Analytics).
• AI fluency to drive operational support and efficiency for CRM initiatives.
• Strong communication and project management skills.

Responsibilities

• Lead, drive, and execute NYX Professional Makeup’s CRM lifecycle strategy across direct messaging, the NYX Access loyalty program, data acquisition, promotional planning, cross-functional campaigns, and media integration.
• Direct Message Marketing: manage email and SMS launches, execute A/B tests, optimize segmentation.
• Drive the NYX Access loyalty program: design exclusive perks/events, develop member-only campaigns, oversee platform support.
• Collaborate with the NYX US marketing team to support product launches and re-support campaigns.
• Drive 1st-party data collection on-site and in retail; partner with paid media to integrate CRM data for targeting.
• Collaborate with commercial teams to build and execute the promotional calendar.
• Manage external agency partners to improve campaign efficiency and execution.
• Partner with L’Oréal’s DMI teams to adapt global strategies locally and implement CRM best practices.
• Monitor and report campaign performance, customer growth, lifetime value, basket analysis, and loyalty trends using the 1st-party database and Tableau/GA.

Skills

CRM management

Email marketing

Project management

Communication

Analytics

Education

Bachelor’s degree in marketing/business

Tools

Salesforce Marketing Cloud

Tableau

Google Analytics

Job description

Who We Are For more than a century, L’Oréal has devoted its energy, innovation, and scientific excellence solely to one business: Beauty. Our goal is to offer each and every person around the world the best of beauty in terms of quality, efficacy, safety, sincerity and responsibility to satisfy all beauty needs and desires in their infinite diversity.

Role: Manager- CRM

Brand: NYX Cosmetics

Location: El Segundo, CA

What You\'ll Do Lead, drive, and execute NYX Professional Makeup’s CRM lifecycle strategy across direct messaging, the NYX Access loyalty program, data acquisition, promotional planning, cross-functional campaigns, and media integration

Key Responsibilities

• Direct Message Marketing: Manage email and launch/manage SMS messaging, execute A/B tests and optimize segmentation.
• Loyalty Program (NYX Access): Drive the Access loyalty program, design exclusive perks/events, develop member-only campaigns, and oversee day-to-day platform support.
• Campaign Collaboration: Collaborate closely with the NYX US marketing team, including category marketing and social media, to support major product launches and re-support campaigns.
• Acquisition & Media Integration: Drive 1st-party data collection (on-site and retail); partner with paid media teams to integrate CRM data for custom audience targeting.
• Promotion Strategy: Collaborate with commercial teams to build and execute the promotional calendar.
• Agency Management: Manage external agency partners to drive campaign efficiency and execution.
• Cross-Functional Collaboration: Partner with L\'Oréal’s DMI(Digital Marketing International)teams to adapt global strategies locally, collaborate with CDMO(Chief Digital & Marketing Office)on central tooling and data architectures, and implement CRM best practices across teams.
• Consumer Analytics: Monitor and report on campaign performance, customer growth, lifetime value, basket analysis, and loyalty trends using L’Oréal’s 1st-party database and Tableau/Google Analytics.

Required

• Bachelor’s Degree 3–7years\' experience managing CRM/Email/Loyalty programs
• Proficiency with Salesforce Marketing Cloud or other ESPs, and analytics tools (Tableau, Google Analytics)
• AI fluency to drive operational support and efficiency for CRM initiatives;
• Strong communication and project management skills

Preferred: E-commerce/digital marketing experience; strong cross-functional collaboration skills; passion for the Beauty/CPG industry.

Salary Range: 92-128k Base + Bonus