Senior Consumer Marketing Manager, DTC & Brand Strategy

Mallinckrodt Pharmaceuticals; Malvern (AR); Hybrid; USD 120,000 - 160,000; Full time

Benefits offered by this job

Hybrid work model

Total Rewards package

Job summary

Keenova seeks a Manager, Consumer Marketing to lead the development and execution of consumer brand strategies for Keenova specialty products, including pre-launch activities. You will drive media planning, messaging, and cross-functional collaboration with brand teams, medical, regulatory, and agencies.

The role emphasizes analytics, ROI, and strategic leadership across multichannel campaigns, with a hybrid work arrangement and minimal travel. A strong background in DTC marketing is essential.

Qualifications

• Bachelor’s degree in marketing or a related field is required.
• Advanced Degree - Masters or MBA is preferred.
• 8+ years marketing or other relevant commercial experience in a highly regulated environment.
• Brand management experience, including demonstration of scientific knowledge and competitive knowledge within therapeutic areas and individual assets.
• DTC marketing experience – media planning & execution, campaign development, identifying & applying insights, agency leadership.
• Strategy development – being able to lead (consumer) strategy while working closely with broader brand team to ensure it lines up to broader brand approach.
• Ability to financially track tactical performance and make appropriate data-driven decisions.
• Experience in evaluating ROI.
• Proven experience advising stakeholders and effectively influencing business partners and peers is critical.
• Knowledge Campaign strategy definition and leadership.
• Advanced channel strategy & industry expertise through ongoing training and development.

Responsibilities

• Building and monitoring execution of consumer strategy & plan.
• Media planning & execution for the brand(s) assigned.
• Lead consumer communication/messaging strategy.
• Lead workstreams that monitor engagement with consumer segments and build strategies for deeper penetration.
• Work with counterpart brand directors as a team to identify brand opportunities within and across customer segments.
• Monitor market dynamics to help inform investment.
• Manage creative development and media agency partners for consumer strategy and execution for assigned indications/products.
• Strategic partner driving DTC marketing value in XLA specialty branded portfolio & planning for pre-launch product/indication(s).
• Accountable for the DTC tactical plan, implementation, and ongoing analysis for optimization.
• Consumer Brand Strategy & Thought Leadership.
• Develop the short and long-range consumer strategy plans (with Consumer Directors).
• Define objectives, strategies, and resources needed to achieve financial and strategic goals.
• Align plans with brand marketing team to ensure symmetry of intent with HCP marketing strategic approach.
• Present plans and recommendations to senior leadership team in collaboration with Executive Director, digital manager, and brand teams.
• Helps develop DTC strategy and tactical plans across all Keenova specialty product(s), including pre-launch products, and collaborates with consumer marketing and corporate communications colleagues to drive consistency, alignment, and best practice sharing in Keenova DTC marketing.
• Identifies trends and insights to optimize spend and performance.
• Works closely with Keenova I&A and educates the teams on the available data and insights in terms of audience engagement, response to ads, and campaign fulfillment.
• In partnership with HCP lead for assigned brand/indications, develops brand positioning and marketing brief direction for campaign creative brief development, concepting and execution by assigned consumer agency of record (AOR).
• Provides overall consumer business objective leadership for assigned brand/indications with AOR and HCP marketing partners.
• Evaluates emerging technologies and/or vendors and provides thought leadership and perspective for adoption where appropriate.
• Influences the business approach to integrated multichannel management by brainstorming new and creative growth strategies.
• Provides strategic guidance on optimal multichannel engagement activities to drive growth based on specific brand and BU needs.
• Shares insights based on behavioral and performance data to assess campaign lift and ROI.

Skills

Brand management

DTC marketing

Media planning

Analytics

Leadership

Cross-functional

Education

Bachelor's degree in marketing or related field

Tools

MS Office

Job description

Keenova seeks a Manager, Consumer Marketing to lead the development and execution of consumer brand strategies for Keenova specialty products, including pre-launch activities. You will drive media planning, messaging, and cross-functional collaboration with brand teams, medical, regulatory, and agencies.

The role emphasizes analytics, ROI, and strategic leadership across multichannel campaigns, with a hybrid work arrangement and minimal travel. A strong background in DTC marketing is essential.