Manager, Consumer Marketing: DTC & Multichannel Growth

Mallinckrodt Pharmaceuticals; Northern (KY); Hybrid; USD 120,000 - 180,000; Full time

Benefits offered by this job

Total Rewards package

Job summary

Keenova is seeking a Manager, Consumer Marketing to lead the development and execution of consumer brand strategy across assigned Keenova specialty products. You will drive media planning, messaging, and integrated campaigns, collaborating with brand teams, medical, regulatory, and privacy/compliance partners to ensure alignment with business goals.

The role emphasizes data-driven optimization, multichannel execution, and ongoing market insights to grow brand reach and convert audiences.

Qualifications

• 8+ years marketing experience in a regulated environment.
• DTC marketing experience – media planning & execution.
• Brand management in healthcare/pharma environments.
• Ability to track ROI and make data-driven decisions.

Responsibilities

• Develop and execute consumer brand strategy and plans.
• Lead media planning and campaign execution for assigned brands.
• Manage cross-functional collaboration with brand teams, medical, regulatory, and corporate partners.
• Provide insights from analytics to optimize campaigns and spend.

Skills

Strategic thinking

Analytical skills

MS Office

Cross-functional collaboration

Education

Bachelor's degree in Marketing

MBA preferred

Tools

Marketing analytics tools

Job description

Keenova is seeking a Manager, Consumer Marketing to lead the development and execution of consumer brand strategy across assigned Keenova specialty products. You will drive media planning, messaging, and integrated campaigns, collaborating with brand teams, medical, regulatory, and privacy/compliance partners to ensure alignment with business goals.

The role emphasizes data-driven optimization, multichannel execution, and ongoing market insights to grow brand reach and convert audiences.