Consumer Marketing Lead: DTC Strategy & Growth

Keenova; Malvern (Chester County); Hybrid; USD 90,000 - 130,000; Full time

Job summary

Keenova in Malvern, PA is seeking a Manager of Consumer Marketing to lead brand strategy, DTC planning, and cross-functional collaboration with medical, regulatory, legal, and agency partners.

You will translate consumer insights into multi-channel campaigns across TV, web, SEO/SEM, email, social, and analytics, driving growth and ROI while shaping pre-launch activities for new indications.

Qualifications

• Bachelor’s degree in marketing or related field required.
• 8+ years of marketing or related commercial experience.
• DTC marketing experience – media planning, campaign development, insights.
• Experience advising stakeholders and influencing partners.
• Strong ROI evaluation and budget management experience.

Responsibilities

• Lead consumer strategy and plan for Keenova brands.
• Oversee media planning and execution for assigned brands.
• Develop and manage multichannel DTC campaigns across TV, web, email, social.
• Collaborate with cross-functional teams including brand, medical, regulatory, and agencies.
• Provide analytics and insights to optimize campaigns and ROI.
• Guide vendor management and agency partners.

Job description

Keenova in Malvern, PA is seeking a Manager of Consumer Marketing to lead brand strategy, DTC planning, and cross-functional collaboration with medical, regulatory, legal, and agency partners.

You will translate consumer insights into multi-channel campaigns across TV, web, SEO/SEM, email, social, and analytics, driving growth and ROI while shaping pre-launch activities for new indications.