Lead Consumer Insights Manager — Hybrid, Irvine

Pasona N A, Inc.; Irvine (CA); Hybrid; USD 100,000 - 120,000; Full time

Benefits offered by this job

Hybrid work arrangement

Bonus program

401(k) with employer match

Medical, dental, vision

Job summary

Pasona N A, Inc. is seeking a Manager of Consumer Research in Irvine, CA, to lead diverse consumer and market studies and translate insights into strategic actions.

The role requires strong analytics, cross-functional collaboration, and the ability to present findings clearly. The successful candidate will manage quantitative and qualitative research, leverage POS and panel data, and partner with Marketing and Sales to drive brand growth.

Qualifications

• Bachelor's degree required.
• 5+ years in consumer insights or market research.
• Experience with POS and panel data sources.
• Strong analytical and problem-solving abilities.
• Excellent communication and stakeholder management.

Responsibilities

• Lead consumer, shopper, and market research projects supporting business and brand strategy.
• Identify business opportunities through consumer, market, and competitive analysis.
• Plan and manage primary and secondary research using qualitative and quantitative methodologies.
• Support brand strategy, segmentation, market understanding, and product innovation initiatives.
• Conduct or manage concept testing, package testing, product validation, and related innovation research.
• Analyze and synthesize information from multiple data sources into actionable business recommendations.
• Leverage syndicated data such as POS, panel, consumer trend, and other market data.
• Partner closely with Marketing, Sales, and other internal teams to ensure research supports business priorities.
• Support U.S. market research for broader global initiatives.
• Manage external research agencies, project timelines, and budgets.
• Present research findings and recommendations to management and key stakeholders.
• Help develop new research capabilities, tools, and best practices.
• Utilize AI tools where appropriate to improve research, analysis, and insight development.

Skills

Analytical thinking

Communication skills

Project management

Presentation skills

Stakeholder management

AI in research

Education

Bachelor's degree

Tools

Excel

PowerPoint

Word

SPSS

R

Circana

Nielsen

Numerator

Job description

Pasona N A, Inc. is seeking a Manager of Consumer Research in Irvine, CA, to lead diverse consumer and market studies and translate insights into strategic actions.

The role requires strong analytics, cross-functional collaboration, and the ability to present findings clearly. The successful candidate will manage quantitative and qualitative research, leverage POS and panel data, and partner with Marketing and Sales to drive brand growth.