Hybrid Irvine: Strategic Consumer Insights Manager

Glico USA.

Irvine (CA)

Hybrid

USD 110,000 - 160,000

Full time

14 days+

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Job summary

Glico USA seeks a Manager of Consumer Research to deliver actionable consumer, shopper, and market insights that drive growth across North America. The role informs brand and business strategies by uncovering, analyzing, and communicating actionable findings.

You will lead quantitative and qualitative studies, work with POS/panel data, and collaborate with global teams to shape brand strategy and new product development.

Qualifications

Bachelor’s degree required.
Minimum 5 years in consumer insights, market research, or related fields.
Experience in FMCG, market research agency, or consulting is preferred.

Responsibilities

Identify business opportunities through consumer/market insight analysis.
Lead design thinking and innovation initiatives focusing on consumer understanding of Brand.
Define and plan market research activities using internal data and secondary sources.
Ensure insights inform business strategies and collaborate with HQ and leadership.
Support global projects with US market and consumer research.
Develop and promote new insight capabilities with internal/external expertise.
Manage agency communications and project costs.
Collaborate with Marketing and Sales to align research with brand and channel needs.

Skills

Consumer insights

Quantitative research

Brand strategy

Presentation skills

AI in research

Excel

PowerPoint

R or SPSS

Education

Bachelor's degree

Tools

Circana

Nielsen

Numerator

SPSS

Job description

You will lead quantitative and qualitative studies, work with POS/panel data, and collaborate with global teams to shape brand strategy and new product development.

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