Manager, Commerce & Retail Media

Dentsu International Americas, LLC; New York (NY); On-site; USD 54,000 - 85,000; Full time

Benefits offered by this job

Medical, vision, and dental insurance

Life insurance

Short-term and long-term disability

401k

Flexible PTO

15 paid holidays per year

Paid sick and safe leave

Paid parental leave

Job summary

Dentsu in New York is seeking a Manager for the Commerce & Retail Media team to lead paid media campaigns on Amazon Ads, DSPs and other retail networks. You will manage budgets, optimization, reporting and client communications to deliver insights and measurable results.

This role requires 2–3 years in ecommerce performance marketing, strong Excel skills, and the ability to translate data into actionable strategies.

Qualifications

• 2–3 years digital performance marketing experience in ecommerce/retail with focus on Amazon Ads/DSP or other retail media.
• Experience managing budgets and meeting KPI goals; familiarity with SaaS platforms like Pacvue/Skai.
• Strong Excel skills and ability to analyze data for insights.
• Enthusiasm for performance marketing and new ecommerce platforms.
• Excellent organizational and communication skills with attention to detail.

Responsibilities

• Manage ongoing optimization to meet campaign goals, including budgets, bid management, and targeting.
• Plan and execute retail media campaigns, including setup, builds, daily optimization and pacing.
• Interpret performance reports to provide actionable insights and recommendations.
• Lead weekly client calls, delivering tactical updates and strategic guidance.
• Collaborate across client teams and channels to drive results.

Skills

Amazon Ads

Amazon DSP

Retail media platforms

PPC

Excel

Data analysis

Budget management

Tools

Pacvue

Skai

Job description

Job Description

The Commerce & Retail Media team at dentsu leads strategy, activation and optimizations for large buy-side Retail Media brands (CPG, Apparel, Electronics, etc.) and Commerce clients. The Manager will demonstrate the ability to report and optimize client marketing campaigns with a focus on Amazon, along with Criteo, Instacart, Walmart and other retail media networks. You will play an essential role on client teams to build and execute large-scale campaigns and tests that deliver on our strategy for the client. You will deliver reporting, insights and projects in a timely manner and within budget plans supporting the team with flawless execution.

Key Responsibilities

• Manage ongoing optimization efforts to meet campaign goals, including daily management of campaign budgets, bid management, reporting, keyword and targeting strategies, and campaign revisions based on performance history and our client's goals.
• Plan and execute retail media campaigns, including account setup, campaign builds, daily optimization, bid strategy development and managed and budget pacing.
• Interpret performance reports to provide actionable insights and analysis Ensure campaigns are run to agreed upon best practice guidelines
• Lead weekly client calls and meetings, with a focus on providing tactical performance updates and strategic recommendations to meet campaign objectives.
• Collaborate across our client team and channels.

Qualifications

• 2-3 years digital performance marketing experience in ecommerce / retail search with a specific focus on Amazon Ads, Amazon DSP, other retail media platforms, paid search, PPC, paid social, programmatic, or 1+ years managing large-scale, complex ecommerce campaigns.
• Experience managing budgets, meeting KPIs and informing KPI goals SaaS platform (i.e. Pacvue, Skai, etc.) and bid management platform experience preferred.
• Strong excel skills and analytical mindset, with the ability to identify trends and insights through data analysis.
• Enthusiasm for performance marketing, new platforms and the exciting world of eCommerce and emerging platforms.
• Strong personal organizational, communication and prioritization skills with a strong attention to detail.

The annual salary range for this position is $54,000 -$85,000.

Benefits

• Medical, vision, and dental insurance
• Life insurance
• Short-term and long-term disability insurance
• 401k
• Flexible paid time off
• At least 15 paid holidays per year
• Paid sick and safe leave
• Paid parental leave

Location: New York

Brand: Carat

Time Type: Full time

Contract Type: Permanent

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