Senior Manager, Commerce & Retail Media

dentsu; New York (NY); Hybrid; USD 72,000 - 110,000; Full time

Benefits offered by this job

Medical, vision, and dental insurance

Life insurance

Disability insurance

401k

Flexible paid time off

15 paid holidays per year

Paid sick and safe leave

Paid parental leave

Job summary

Dentsu's Commerce & Retail Media team in New York leads strategy, activation, and optimization for major retail media clients. We seek a Senior Manager to drive Search and Display programs across Walmart, Amazon Ads, Instacart, and more, shaping annual commerce strategies and retailer partnerships.

The role requires 5–8+ years in retail media, strong client leadership, and budget stewardship. Dentsu emphasizes flexibility, client collaboration, and leadership in a fast-paced agency environment.

Qualifications

• 5-8+ years of experience in retail media or related fields.
• 3+ years of leading client relationships.
• Experience mentoring junior team members.
• Deep experience with Search and Display retail media activation and strategy.
• Strong knowledge of major retail networks (Walmart Connect, Amazon Ads, Instacart, Roundel, Kroger).

Responsibilities

• Lead end-to-end Search and Display retail media strategy across networks.
• Own annual, quarterly, and tentpole retail media planning.
• Translate business goals into investment recommendations and activation plans.
• Partner with retailers to identify opportunities and drive innovation.
• Oversee campaign performance and budget stewardship.
• Mentor and develop junior team members.

Skills

Retail media

Client leadership

Analytical skills

Storytelling

Presentation skills

Budget management

Job description

Job Description

The Commerce & Retail Media team at Dentsu leads strategy, activation, and optimization for one of the industry's largest Retail Media clients. We are seeking a Senior Manager, Commerce & Retail Media to support one of our major CPG clients. This role will lead Search and Display retail media strategy, planning, activation, and performance across Walmart, Amazon, Instacart, Target, Kroger, and other leading retail media networks. The ideal candidate combines deep retail media expertise with strong client leadership, strategic thinking, and a passion for driving measurable business outcomes. This individual will play a critical role in shaping annual commerce strategies, leading retailer partnerships, and developing future retail media talent.

Main Responsibilities

• Lead end-to-end Search and Display retail media strategy across key retail media networks including Walmart Connect, Amazon Ads, Roundel, Kroger Precision Marketing, Instacart, and emerging RMNs.
• Own annual, quarterly, and tentpole retail media planning for the Wells portfolio.
• Serve as a strategic client lead, translating business goals into retail media investment recommendations and activation strategies.
• Partner with retailer and vendor teams to identify opportunities, negotiate added value, and drive innovation.
• Oversee campaign performance, optimization strategy, reporting, and budget stewardship.
• Mentor and develop junior team members while ensuring high-quality execution across all workstreams.

Requirements

• 5-8+ years of experience in retail media, digital media, eCommerce, performance marketing, or shopper marketing.
• 3+ years of experience leading client relationships and managing complex retail media programs.
• Experience managing and developing junior team members.
• Deep experience with Search and Display retail media activation and strategy.
• Strong understanding of major retail media networks including Walmart Connect, Amazon Ads, Instacart, Roundel, Kroger Precision Marketing, and emerging RMNs.
• Experience leading client relationships and presenting strategic recommendations to senior stakeholders.
• Proven ability to manage large media budgets and identify performance-driving optimizations.
• Strong analytical, storytelling, and presentation skills.
• Ability to manage multiple brands, priorities, and stakeholders in a fast-paced environment.

The annual salary range for this position is $72,000 -$110,000. Placement within the salary range is based on a variety of factors, including relevant experience, knowledge, skills, and other factors permitted by law.

Benefits available with this position include:

• Medical, vision, and dental insurance,
• Life insurance,
• Short-term and long-term disability insurance,
• 401k,
• Flexible paid time off,
• At least 15 paid holidays per year,
• Paid sick and safe leave, and
• Paid parental leave.

Dentsu also complies with applicable state and local laws regarding employee leave benefits, including, but not limited to providing time off pursuant to the Colorado Healthy Families and Workplaces Act, in accordance with its plans and policies. For further details regarding Dentsu benefits, please visit www.dentsubenefitsplus.com.

At dentsu, we believe great work happens when we're connected. Our way of working combines flexibility with in-person collaboration to spark ideas and strengthen our teams. Employees who live within a commutable distance of one of our hub offices, currently located in Chicago, metro Detroit, Los Angeles, and New York City, are required and expected to work from the office three days per week (two days per week for employees based in Los Angeles). Dentsu may designate other Hub offices at any time. Those who live outside a commutable range may be designated as remote, depending on the role and business needs. Regardless of your work location, we expect our employees to be flexible to meet the needs of our Company and clients, which may include attendance in an office.

Location

New York

Brand

Iprospect

Time Type

Full time

Contract Type

Permanent

Dentsu is committed to providing equal employment opportunities to all applicants and employees. We do this without regard to race, color, national origin, sex , sexual orientation, gender identity, age, pregnancy, childbirth or related medical conditions, ancestry, physical or mental disability, marital status, political affiliation, religious practices and observances, citizenship status, genetic information, veteran status, or any other basis protected under applicable federal, state, or local law.

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