Manager, Channel Marketing

Gordon Brothers Group; Boston (MA); On-site; USD 110,000 - 160,000; Full time

Benefits offered by this job

Health insurance

Dental benefits

401(k) match

Time off benefits

Job summary

Gordon Brothers is seeking a Channel Marketing Manager to develop and execute integrated marketing programs across North America, driving demand and engagement. You will partner with business leaders to define budgets, campaign plans, and performance metrics, aligning with the firm’s global brand.

This role blends strategy, creativity and analytics with a hands-on approach. You’ll work with the marketing team on creative and branding, build strong relationships with stakeholders, and oversee

Qualifications

• Bachelor’s degree in Marketing or Communications preferred.
• 7–10 years of B2B marketing/communications experience, ideally in financial/professional services.
• Experience with M&A, turnaround, retail or industrial industries a plus.
• Experience working in fast-paced environments and with senior stakeholders.
• Proven track record in developing and executing integrated marketing plans.

Responsibilities

• Increase Gordon Brothers’ market penetration across business lines by developing and driving marketing tactics.
• Develop and implement channel marketing strategies aligned with sales plans to drive brand awareness.
• Plan and execute deal marketing campaigns (PR, print, email, social, website).
• Build and maintain relationships with business stakeholders and channel partners.
• Monitor, analyze market trends and channel performance to optimize marketing efforts and revenue growth.
• Lead engagement programs across email and social to elevate brand and experts.

Skills

Interpersonal skills

Stakeholder management

Brand ambassador

Written communication

CRM Salesforce

Email marketing

Social platforms

Project management tools

Marketing strategy

Collaborative team player

Education

Bachelor’s degree in Marketing or Communications

Tools

Salesforce CRM

Marketo

HubSpot

Asana

Monday.com

Workfront

Microsoft Excel

Job description

## Manager, Channel MarketingApplyremote type: Hybrid Bostonlocations: Boston, MAtime type: Full timeposted on: Posted 16 Days Agojob requisition id: R-100849About Gordon Brothers:Since 1903, Gordon Brothers has helped companies unlock the potential of their assets. Our solutions-oriented approach combined with over 120 years of industry knowledge enables clients to get the most value from their assets with tailored solutions across asset services, asset lending and financing, and asset trading. Leveraging our deep expertise in retail, industrial, brands and real estate, we work closely with clients globally to determine the value of, lend against, or buy and sell their assets to help them achieve their business goals.At Gordon Brothers, we foster a culture of collaboration and creativity to find unique and innovative solutions for our clients. We take pride in fostering an engaging, inclusive culture and encouraging employees to bring new ideas to the table, develop their skills, and build dynamic and fulfilling careers.For more information, please visit www.gordonbrothers.com.## DescriptionGordon Brothers is looking for a Channel Marketing Manager who will be responsible for developing and executing a wide range of integrated marketing programs that drive demand, increase client engagement, and support revenue growth across North America.In this role, you will collaborate with business leaders across North America to help define business-specific marketing strategies, budgets, campaign plans and performance metrics aligned to business goals. You will work closely with the broader corporate marketing team and external agencies to ensure all initiatives are consistent with the firm’s global brand and messaging.This position blends strategy, creative and analytic expertise with a hands-on approach.**Responsibilities*** Increase Gordon Brothers’ market penetration across business lines by developing and driving marketing tactics that support business development efforts. + Develop and implement channel marketing strategies aligned with business and sales strategy that drive brand awareness of individual business lines within the markets they serve. + Develop and execute deal marketing campaigns, including PR, print and online advertising, email, social media and website updates. + Build and maintain strong relationships with business stakeholders and channel partners. + Monitor and report on the effectiveness of marketing programs, analyzing market trends and channel performance to inform marketing strategies, optimize marketing efforts and drive revenue growth.* Implement engagement programs across email and social platforms to increase brand awareness for Gordon Brothers and our services, elevate the profile of our experts and engage our clients and partners.* Oversee creation of effective thought leadership and content including planning, writing, and executing across multiple formats: + Written, visual, digital and video + Print and digital advertising + Pitch documents, case studies and marketing collateral + Email, direct mail and newsletters + Social media + Speaking engagements and byline articles* Work closely with the other members of the marketing team on all creative and branding initiatives to ensure consistent messaging across all channels.**Education & Experience*** Bachelor’s degree in Marketing or Communications preferred.* 7-10 years of business-to-business (B2B) marketing/communications experience, preferably within a financial/professional services sector. Experience with M&A, turnaround, retail and/or industrial industries a plus.* Experience working in a fast-paced, dynamic business environment.* Experience dealing with senior stakeholders and influencing and engaging effectively.* Proven record of successful development and execution of integrated marketing plans.**Knowledge, Skills & Abilities*** Strong interpersonal skills and adept at working with people from all levels of seniority to drive the marketing agenda forward and achieve results for business stakeholders.* Well-rounded marketer with good business acumen and stakeholder management skills.* Proactive, highly organized, dynamic and resourceful.* Excellent written and communication skills.* Ability to act as a brand ambassador by ensuring attention to detail, consistency and quality across initiatives.* Collaborative team player who can also work independently.* Strong technical proficiency in the Microsoft Office Suite (Excel, PowerPoint, Word), experience with CRM (Salesforce), email (Marketo, Hubspot, etc.) and social platforms and/or project management software (Asana, Monday, Workfront, etc.) a plus.Gordon Brothers offers a very competitive total compensation package, including base salary and bonus plan, health insurance, dental benefits, a generous 401(k) match, time off benefits, and more. In compliance with the Americans with Disabilities Act (ADA), please contact the Human Resources department if you have a disability and need reasonable accommodation with any part the application process. Requests will be considered on a case-by-case basis.*Gordon Brothers is an Equal Opportunity Employer.*