Channel Marketing Manager — Demand Gen & Growth

Gordon Brothers Group; Boston (MA); Hybrid; USD 110,000 - 160,000; Full time

Benefits offered by this job

Health insurance

Dental benefits

401(k) match

Time off benefits

Job summary

Gordon Brothers is seeking a Channel Marketing Manager to develop and execute integrated marketing programs across North America, driving demand and engagement. You will partner with business leaders to define budgets, campaign plans, and performance metrics, aligning with the firm’s global brand.

This role blends strategy, creativity and analytics with a hands-on approach. You’ll work with the marketing team on creative and branding, build strong relationships with stakeholders, and oversee

Qualifications

• Bachelor’s degree in Marketing or Communications preferred.
• 7–10 years of B2B marketing/communications experience, ideally in financial/professional services.
• Experience with M&A, turnaround, retail or industrial industries a plus.
• Experience working in fast-paced environments and with senior stakeholders.
• Proven track record in developing and executing integrated marketing plans.

Responsibilities

• Increase Gordon Brothers’ market penetration across business lines by developing and driving marketing tactics.
• Develop and implement channel marketing strategies aligned with sales plans to drive brand awareness.
• Plan and execute deal marketing campaigns (PR, print, email, social, website).
• Build and maintain relationships with business stakeholders and channel partners.
• Monitor, analyze market trends and channel performance to optimize marketing efforts and revenue growth.
• Lead engagement programs across email and social to elevate brand and experts.

Skills

Interpersonal skills

Stakeholder management

Brand ambassador

Written communication

CRM Salesforce

Email marketing

Social platforms

Project management tools

Marketing strategy

Collaborative team player

Education

Bachelor’s degree in Marketing or Communications

Tools

Salesforce CRM

Marketo

HubSpot

Asana

Monday.com

Workfront

Microsoft Excel

Job description

Gordon Brothers is seeking a Channel Marketing Manager to develop and execute integrated marketing programs across North America, driving demand and engagement. You will partner with business leaders to define budgets, campaign plans, and performance metrics, aligning with the firm’s global brand.

This role blends strategy, creativity and analytics with a hands-on approach. You’ll work with the marketing team on creative and branding, build strong relationships with stakeholders, and oversee